David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent. Since then, he's been busy pushing what consumers for more than 125 years called the Yellow Pages—which rebranded to its snappier two-letter moniker in 2010—forward into the digital era. Krantz chatted with Adweek about how YP can remain relevant in a world where consumers routinely go to competitors such as Google, Yelp, Foursquare, Yahoo, Zagat, etc. to find local businesses. The exec is adamant about his publishing company's mobile ads prowess, conceding little to such digital powerhouses. And why should he? YP only trailed Facebook last year when it came to mobile ad revenue. Here are excerpts from the conversation. Your company has signed agreements with Yahoo, Yelp and, most recently, Google, so now it can offer ad packages involving their digital properties in addition to YP's. So what is your modern pitch to small businesses? Our business is being a marketing services company and an ad agency for small businesses. We are a one-stop shop that provides them with all of their needs from websites to data management to video ads to ads on our sites to across our networks. We let small businesses do what they need to do, such as fix a roof, while we manage their advertising for them. YP says its audience is 50 percent mobile. As people increasingly use smartphones instead of phone books, do you... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-04 00:00:00 UTC ]
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In her new book, adventurer, filmmaker, and environmental advocate Alison Teal combines a message of self-empowerment with a vital awareness of the climate crisis that is roiling the planet. PW recently caught up with teal to talk about her life of adventure and advocacy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-28 04:00:00 UTC ]
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After serving as president and CEO of Follett Corp. for a little more than two years, Pat Connolly has retired. Company chairman Todd Litzsinger will take over Connolly's duties as acting president and CEO. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-27 04:00:00 UTC ]
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On Monday, Hearst UK CEO James Wildman would typically address the 1,000-person strong company from the stage at the Odeon Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-03-23 18:30:59 UTC ]
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Hearst CEO James Wildman has set recruited a healthcare professional to answer staff questions about the virus and started sending out daily company updates. The post ‘Revenue will fall away quite quickly’: Hearst UK CEO James Wildman on navigating crisis appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-03-23 04:01:21 UTC ]
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[caption id="attachment_126319" align="alignright" width="150"] Linda Thomas Brooks[/caption] Just two months after concluding her four-year term as president and CEO of MPA, The Association of Magazine Media, Linda Thomas Brooks is taking on a new role: interim managing director of Connectiv,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-03 22:07:16 UTC ]
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[caption id="attachment_154421" align="alignright" width="275"] Diane Anderson-Minshall[/caption] Diane Anderson-Minshall has spent nearly her entire career in the LGBTQ media space as a writer, editor and content strategist. Recently, her commitment was rewarded when she was promoted to to... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-04 18:56:22 UTC ]
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The year in drinking is shaping up to be fizzy and bright-colored. The good people at Nielsen measure more than TV viewership: They also know a lot about drinking! Here’s what they say you can expect to see in beer aisles and bars and restaurants this year.Read Full Story Continue reading at Fast Company
[ Fast Company | 2020-01-29 12:43:50 UTC ]
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As the challenges and competition in the consumer publishing industry intensify, publishers have sought top talent from betting firms, streaming music services and scientific publishing. The post The Guardian is the latest old-line publisher to reach outside the business for a CEO appeared first... Continue reading at Digiday
[ Digiday | 2020-01-16 05:01:09 UTC ]
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This is a big year. Not just in the symmetry of the number – 2020, the futuristic subject period for so many science fiction writers – but in what we already know will happen. A presidential election, prefaced by a likely Senate impeachment trial, will add new layers to an already murky... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-01-03 11:00:00 UTC ]
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In a December 18 letter, lawyers for Barnes & Noble informed the court that the parties “are now prepared to proceed with a settlement conference,” which is scheduled for January 27 before magistrate judge Gabriel Gorenstein. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-01 05:00:00 UTC ]
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As you make your reading list for the next decade, consider titles that span everything from healthy school lunches to Trump’s immigration record. As another year comes to an end—and this time, the decade too—perhaps you’ve realized you haven’t quite made it through your reading list. If you’re... Continue reading at Fast Company
[ Fast Company | 2019-12-24 08:00:27 UTC ]
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In the Dec. 23 print edition of the Book of Lists, you’ll find hundreds of CEOs, presidents and other top executives listed alongside the organizations they run. Even more business leaders are... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-12-23 17:08:10 UTC ]
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Julia Cowlishaw has been named the new CEO of Vroman's Bookstore in Pasadena, Calif., and Book Soup in West Hollywood, Calif., She begins on January 6. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-17 05:00:00 UTC ]
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Audible founder Don Katz will turn over the position of CEO to former IDG and Dun & Bradstreet executive Bob Carrigan on January 2. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-17 05:00:00 UTC ]
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With Ken Michaels' departure, Macmillan Learning general manager, Susan Winslow, will lead the company with the group’s senior leadership team. They will report to Macmillan CEO John Sargent. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-13 05:00:00 UTC ]
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B&N attorneys are moving ahead with a 'risky' bid to win summary judgment on two of the three claims filed by fired CEO Demos Parneros. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-25 05:00:00 UTC ]
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Former Sensitech CEO Eric Schultz lets his background in business and liberal arts emerge in his latest book “Innovation on Tap: Stories of Entrepreneurship from the Cotton Gin to Broadway's Hamilton,” released in late October. In an interview with the Business Journal, the Boxford resident... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-11-12 16:08:37 UTC ]
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On Monday, just days after the publisher's controversial embargo on new release e-books in libraries went into effect, Macmillan CEO John Sargent met with a group of state librarians, fleshing out his belief that new release e-books in libraries hurt the publisher's revenues. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-06 05:00:00 UTC ]
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Were you a big nerd or queen of the lunch room? Your nostalgic book choices in this Scholastic Book Fair quiz will reveal the truth. Continue reading at Book Riot
[ Book Riot | 2019-11-05 11:36:16 UTC ]
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At a brief conference on Monday, B&N attorneys said the company will move for summary judgment on the most contentious and potentially costly claims in the wrongful termination suit filed against the retailer by former CEO Demos Parneros. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-05 05:00:00 UTC ]
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