David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent. Since then, he's been busy pushing what consumers for more than 125 years called the Yellow Pages—which rebranded to its snappier two-letter moniker in 2010—forward into the digital era. Krantz chatted with Adweek about how YP can remain relevant in a world where consumers routinely go to competitors such as Google, Yelp, Foursquare, Yahoo, Zagat, etc. to find local businesses. The exec is adamant about his publishing company's mobile ads prowess, conceding little to such digital powerhouses. And why should he? YP only trailed Facebook last year when it came to mobile ad revenue. Here are excerpts from the conversation. Your company has signed agreements with Yahoo, Yelp and, most recently, Google, so now it can offer ad packages involving their digital properties in addition to YP's. So what is your modern pitch to small businesses? Our business is being a marketing services company and an ad agency for small businesses. We are a one-stop shop that provides them with all of their needs from websites to data management to video ads to ads on our sites to across our networks. We let small businesses do what they need to do, such as fix a roof, while we manage their advertising for them. YP says its audience is 50 percent mobile. As people increasingly use smartphones instead of phone books, do you... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-04 00:00:00 UTC ]
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In the Dec. 23 print edition of the Book of Lists, you’ll find hundreds of CEOs, presidents and other top executives listed alongside the organizations they run. Even more business leaders are... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-12-23 17:08:10 UTC ]
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Audible founder Don Katz will turn over the position of CEO to former IDG and Dun & Bradstreet executive Bob Carrigan on January 2. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-17 05:00:00 UTC ]
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Julia Cowlishaw has been named the new CEO of Vroman's Bookstore in Pasadena, Calif., and Book Soup in West Hollywood, Calif., She begins on January 6. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-17 05:00:00 UTC ]
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With Ken Michaels' departure, Macmillan Learning general manager, Susan Winslow, will lead the company with the group’s senior leadership team. They will report to Macmillan CEO John Sargent. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-13 05:00:00 UTC ]
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B&N attorneys are moving ahead with a 'risky' bid to win summary judgment on two of the three claims filed by fired CEO Demos Parneros. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-25 05:00:00 UTC ]
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Former Sensitech CEO Eric Schultz lets his background in business and liberal arts emerge in his latest book “Innovation on Tap: Stories of Entrepreneurship from the Cotton Gin to Broadway's Hamilton,” released in late October. In an interview with the Business Journal, the Boxford resident... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-11-12 16:08:37 UTC ]
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On Monday, just days after the publisher's controversial embargo on new release e-books in libraries went into effect, Macmillan CEO John Sargent met with a group of state librarians, fleshing out his belief that new release e-books in libraries hurt the publisher's revenues. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-06 05:00:00 UTC ]
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Were you a big nerd or queen of the lunch room? Your nostalgic book choices in this Scholastic Book Fair quiz will reveal the truth. Continue reading at Book Riot
[ Book Riot | 2019-11-05 11:36:16 UTC ]
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At a brief conference on Monday, B&N attorneys said the company will move for summary judgment on the most contentious and potentially costly claims in the wrongful termination suit filed against the retailer by former CEO Demos Parneros. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-05 05:00:00 UTC ]
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In an open letter to librarians published this week, Macmillan CEO John Sargent struck a somewhat conciliatory note over the issue of embargoing e-books to libraries, but his message remains unchanged: library lending of e-books pose a problem. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-30 04:00:00 UTC ]
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Get your cozy on with these incredible book sweatshirts, ranging from fandom-based to general book lover appreciation. Continue reading at Book Riot
[ Book Riot | 2019-10-29 10:41:36 UTC ]
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If successful, the move for summary judgment would narrow the scope of any future trial, B&N attorneys say, and more importantly knock out a claim for which former CEO Demos Parneros is said to be seeking roughly $70 million in damages. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-22 04:00:00 UTC ]
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Ford Motor Co.’s Jim Hackett and Wall Street analysts started this year frustrated with one another. Sure, the automaker had been underperforming, but the chief executive appealed for time to show he was fixing things. He assured them the redesigned Explorer SUV rolling out months later would be... Continue reading at Advertising Age
[ Advertising Age | 2019-10-21 21:58:49 UTC ]
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The president and CEO of Vroman's Bookstore will succeed Oren Teicher as CEO of the American Booksellers Association on March 1 of next year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-11 04:00:00 UTC ]
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Libraries are awesome, don't you agree? Looking up library services, beyond the books, here are seven cool library initiatives I found and love. Continue reading at Book Riot
[ Book Riot | 2019-10-08 10:36:16 UTC ]
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HarperCollins UK has unveiled new initiatives as part of its ongoing support for The Literacy Project and has joined Penguin Random House UK in a ranking of employers in 2019 who have taken the most action on social mobility in the workplace. Continue reading at The Bookseller
[ The Bookseller | 2019-10-08 08:59:21 UTC ]
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[caption id="attachment_171661" align="alignright" width="150"] Emily Smith[/caption] Wild Sky Media has hired Emily Smith as its new CEO. Smith previously served as the company's SVP of content and marketing at Wild Sky Media, a role which Johanna Torres, formerly VP of content and editorial... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-26 17:39:26 UTC ]
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EBay CEO Devin Wenig is stepping down from his position as the San Jose-based e-commerce company considers selling some assets and appoints an interim leader, the company announced Wednesday morning. Wenig, who also held the title of president and was a director of the company, had been with... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-09-25 15:54:56 UTC ]
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EBay CEO Devin Wenig is stepping down from his position as the California-based e-commerce company considers selling some assets and appoints an interim leader, the company announced Wednesday morning. Wenig, who also held the title of president and was a director of the company, had been with... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-09-25 15:52:24 UTC ]
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[caption id="attachment_170775" align="alignright" width="150"] Jennifer Litterick[/caption] EnsembleIQ's board of directors has appointed Jennifer Litterick as the company's next CEO, effective immediately, marking the third leadership change at the Chicago-based B2B publisher since its... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-09 19:33:28 UTC ]
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