David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent. Since then, he's been busy pushing what consumers for more than 125 years called the Yellow Pages—which rebranded to its snappier two-letter moniker in 2010—forward into the digital era. Krantz chatted with Adweek about how YP can remain relevant in a world where consumers routinely go to competitors such as Google, Yelp, Foursquare, Yahoo, Zagat, etc. to find local businesses. The exec is adamant about his publishing company's mobile ads prowess, conceding little to such digital powerhouses. And why should he? YP only trailed Facebook last year when it came to mobile ad revenue. Here are excerpts from the conversation. Your company has signed agreements with Yahoo, Yelp and, most recently, Google, so now it can offer ad packages involving their digital properties in addition to YP's. So what is your modern pitch to small businesses? Our business is being a marketing services company and an ad agency for small businesses. We are a one-stop shop that provides them with all of their needs from websites to data management to video ads to ads on our sites to across our networks. We let small businesses do what they need to do, such as fix a roof, while we manage their advertising for them. YP says its audience is 50 percent mobile. As people increasingly use smartphones instead of phone books, do you... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-04 00:00:00 UTC ]
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The set of Brother, Vertical Networks’ irreverent digital magazine for young men, which publishes daily on Snapchat and Facebook. Continue reading at The New York Times
[ The New York Times | 2018-10-01 00:00:00 UTC ]
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Steve Piersanti, president and CEO of Berrett-Koehler, is moving away from his managerial role at the publisher into a full-time editorial position. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-24 00:00:00 UTC ]
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Questex, the Newton, Mass.-based publisher and trade show producer serving the travel-hospitality and technology spaces, among others, has been acquired by private equity firm MidOcean Partners from Shamrock Capital, which had owned the company since 2014. Financial terms were not disclosed. As... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-13 00:00:00 UTC ]
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Adam Miller is the new president and CEO of Joseph-Beth Booksellers. He comes to the company from Ricoh and plans to focus on improving online sales and expanding into smaller locations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-12 00:00:00 UTC ]
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A late-summer standoff has flared with the US publishing industry's largest–and longest-struggling–brick-and-mortar retail chain. Its former CEO is suing for defamation. The company, in response, alleges sexual harassment. The post Barnes & Noble’s Former CEO, Demos Parneros, Launches... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-29 00:00:00 UTC ]
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Praised for his handling of Trump's attempt to 'intimidate a publisher', Macmillan CEO John Sargent will speak at the Frankfurter Buchmesse this year. The post Macmillan’s John Sargent Is Featured at Frankfurter Buchmesse’s CEO Talk appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-28 00:00:00 UTC ]
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Jack Dorsey refuses to follow Apple, Facebook and YouTube in banning Jones, saying he will be guided by principles rather than pressureTwitter founder Jack Dorsey has defended his company’s decision to continue publishing the controversial tweets of the American conspiracy theorist Alex Jones,... Continue reading at The Guardian
[ The Guardian | 2018-08-08 00:00:00 UTC ]
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IDW founder and longtime CEO Ted Adams is stepping down and will be replaced by Kerry McCluggage, a former TV executive and current member of the IDW board of directors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-26 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about today: On Saturday, Fiat Chrysler... Continue reading at Advertising Age
[ Advertising Age | 2018-07-23 00:00:00 UTC ]
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Whether you’re a ‘free spirit’ or one of the ‘gentlefolk’, there’s a new and handsome journal for youIt started as a rebellious trend: a stylish stand against the march of technology and the fast pace of the digital age. But now the vast range of independent magazines on offer in Britain is... Continue reading at The Guardian
[ The Guardian | 2018-07-22 00:00:00 UTC ]
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"Everyone who has seen 'The Social Network' knows the story of Facebook's founding," Adam Fisher writes at the start of "Sex, Beer, and Coding: Inside Facebook's Wild Early Days" in Wired. The article sets up an excerpt from "Valley of Genius: The Uncensored History of Silicon Valley," Fisher's... Continue reading at Advertising Age
[ Advertising Age | 2018-07-11 00:00:00 UTC ]
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Once seen as just a glorified hack, header bidding has now become a standard practice in digital media. While this process has been extremely successful at optimizing programmatic ad inventory for desktop publishers, the industry is now shifting toward mobile. So, WTF is header bidding for... Continue reading at Digiday
[ Digiday | 2018-07-11 00:00:00 UTC ]
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Miriam Sontz, CEO of the indie Oregon bookstore chainlet, will step down in January 2019. Emily Powell, president and owner, and John Kingsbury, COO, will assume Sontz's responsibilities after her departure. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-10 00:00:00 UTC ]
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After Parneros’s firing, publishers offer ideas for what characteristics they would like to see in B&N’s next leader—who would be its fifth in five years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-06 00:00:00 UTC ]
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Barnes & Noble's sudden firing of its CEO after only 14 months on the job dealt another setback to the embattled book seller as it struggles against stiffer competition from Amazon.The sudden vacancy at the top leaves Barnes & Noble treading water while it looks for a new leader, says... Continue reading at Advertising Age
[ Advertising Age | 2018-07-05 00:00:00 UTC ]
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Barnes & Noble has fired CEO Demos Parneros for violating company policies and said he'll exit the post without severance.A spokeswoman declined to say why he'd been terminated. It was "not due to any disagreement with the company regarding its financial reporting, policies or practices or... Continue reading at Advertising Age
[ Advertising Age | 2018-07-04 00:00:00 UTC ]
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In a brief statement released late Tuesday afternoon, B&N said CEO Demos Parneros was terminated for “violations of the Company’s policies." Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-03 00:00:00 UTC ]
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The semi-evil social network has launched its latest venture, a lifestyle magazine for the elite. Just don’t call it a publisher ...Name: Grow.Age: One issue. Continue reading... Continue reading at The Guardian
[ The Guardian | 2018-06-24 00:00:00 UTC ]
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Dr. Atul Gawande, a surgeon and bestselling author, has been named chief executive of a venture sponsored by Amazon.com Inc., JPMorgan Chase & Co. and Warren Buffett’s Berkshire Hathaway Inc. that aims to bring down those three firms’ healthcare costs. The companies announced the appointment... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-20 00:00:00 UTC ]
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Facebook, looking to grow its ad business outside its own apps, has struck partnerships that enable it to plug into ad auctions run by ad exchanges like MoPubowned by TwitterFyber and Max. Facebook can now also work directly with publishers like Rovio, Talefun and GameInsight, which manage their... Continue reading at Advertising Age
[ Advertising Age | 2018-06-06 00:00:00 UTC ]
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