David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent. Since then, he's been busy pushing what consumers for more than 125 years called the Yellow Pages—which rebranded to its snappier two-letter moniker in 2010—forward into the digital era. Krantz chatted with Adweek about how YP can remain relevant in a world where consumers routinely go to competitors such as Google, Yelp, Foursquare, Yahoo, Zagat, etc. to find local businesses. The exec is adamant about his publishing company's mobile ads prowess, conceding little to such digital powerhouses. And why should he? YP only trailed Facebook last year when it came to mobile ad revenue. Here are excerpts from the conversation. Your company has signed agreements with Yahoo, Yelp and, most recently, Google, so now it can offer ad packages involving their digital properties in addition to YP's. So what is your modern pitch to small businesses? Our business is being a marketing services company and an ad agency for small businesses. We are a one-stop shop that provides them with all of their needs from websites to data management to video ads to ads on our sites to across our networks. We let small businesses do what they need to do, such as fix a roof, while we manage their advertising for them. YP says its audience is 50 percent mobile. As people increasingly use smartphones instead of phone books, do you... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-04 00:00:00 UTC ]
News tagged with:
#ad agency
#one-stop shop
#remain competitive
#real time
Over half of Liberation's mobile revenue comes from Facebook Instant Articles, which accounts for 10 percent of its mobile pageviews. The post French publisher Liberation now gets half of mobile ad revenue from Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-04 00:00:00 UTC ]
More news stories like this |
A few years ago, Google regularly traded barbs with major news publishers in public. Today, Google is rewiring its search engine to appease them.The Alphabet unit is scrapping a contentious search result rule for subscription news sites and giving them new tools to attract more paying customers.... Continue reading at Advertising Age
[ Advertising Age | 2017-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#paying customers
#significant step
#curry favor
#news organizations
#provide information
#primary driver
#biggest change
#publishers agreed
Byron Williamson, founder and CEO of Worthy Publishing, has been named the new chair of the Evangelical Christian Publishers Association. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#worthy publishing
GQ poaches a politics reporter from Politico, Town and Style names an editor-in-chief, and more... The post Kalmbach Publishing Names Dan Hickey CEO | People On the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#move appeared
Dara Khosrowshahi, the low-profile chief executive of travel booking company Expedia, on Tuesday accepted an offer to be Uber’s next CEO. In an email sent to Uber employees two days after offering him the job, the company’s board of directors confirmed Khosrowshahi’s appointment. “We’re really... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-08-30 00:00:00 UTC ]
More news stories like this |
Uber has chosen Dara Khosrowshahi, the chief executive of travel booking website Expedia, to be its new chief executive, according to a source unauthorized to comment publicly. Khosrowshahi’s reported appointment ends Uber’s hunt to replace the company’s controversial co-founder and former chief... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#comment publicly
Simon & Schuster's president and c.e.o. Carolyn Reidy will be a “Guest of Honour” at this year’s Frankfurt Book Fair and will speak about “strategic developments in international publishing”. Continue reading at The Bookseller
[ The Bookseller | 2017-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#carolyn reidy
#simon schuster
#international publishing
Speaking on the first day of Frankfurt Book Fair, the CEOs of Simon & Schuster and Albin Michel will discuss the evolving world audience. The post Frankfurt’s CEO Talk: Simon & Schuster’s Carolyn Riedy and Albin Michel’s Guillaume Dervieux appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post frankfurt
#ceo talk
#simon schuster
#albin michel
#guillaume dervieux
Simon & Schuster’s Carolyn Reidy and Albin Michel’s Guillaume Dervieux will be the speakers at the Frankfurt CEO Talk 2017 set for October 11 during the annual international fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#carolyn reidy
#guillaume dervieux
#simon schuster
#albin michel
Facebook Wednesday introduced a way for publishers to compare the performance of their Instant Articles with that of the mobile web versions of the same content. The social network debuted its interactive, feature-rich, fast-loading Instant Articles in May 2015. Product manager Mona Sarantakos... Continue reading at AdWeek
[ AdWeek | 2017-07-20 00:00:00 UTC ]
More news stories like this |
A book co-written by John Doerr of Kleiner Perkins Caufield & Byers and BetterWorks Systems Inc. CEO Kris Duggan has been put on hold in the wake of a sexual harassment and assault lawsuit against Duggan. “We and the authors have agreed to defer publication of 'Measure What Matters' at the... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book co-written
#sexual harassment
#adrian zackheim
For any major news publisher, when a story breaks overnight in particular, focus is on how to bring the information to places people can access via mobile. The post How CNN told the story of London’s Grenfell Tower fire on mobile platforms appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile platforms
Look, it isn't exactly a pleasant topic, but we all need to use the potty (toilet, loo, etc.). As much as we humans want to think we are somehow above the rest of the animals on Earth, we have to pee and poop just like bears, dogs, and other creatures. It is nothing to be ashamed of. In fact,... Continue reading at Betanews
[ Betanews | 2017-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#popular children
The chief executive officer of magazine publisher Bauer Media Australia, Nick Chan, has left the company barely a year after taking the helm. Continue reading at Stuff
[ Stuff | 2017-06-21 00:00:00 UTC ]
More news stories like this |
While living and working as an account executive for D Magazine in Dallas in 2009, she was diagnosed with stage 4 non-Hodgkin’s lymphoma and underwent chemo treatments for six months, and was then declared cancer free. “It taught me not to take anything for granted. And made me realize that... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#account executive
Tim Hely Hutchinson will retire as CEO of Hachette UK at the end of 2017. He will be succeeded by David Shelley, CEO of Little, Brown Book Group and Orion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hely hutchinson
#hachette uk
#david shelley
It's official: Time Inc. has not found a buyer -- and is no longer considering offers. In an announcement that put a cap on months of speculation over who would buy the publishing giant and when, Time Inc. said Friday morning that the "Company will continue to pursue its strategic plan."The... Continue reading at Advertising Age
[ Advertising Age | 2017-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#friday morning
#strategic plan
#magazine group
#continued growth
#digital audiences
#digital revenues
#magazine publishers
#crucial source
As the new head of Barnes & Noble, Demos Parneros knows his top priority is to stop the sales slide that has plagued the company’s retail stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales slide
#barnes noble
#demos parneros
#top priority
#retail stores
Microsoft’s Windows 10 Mobile Creators Update rides the coattails of the desktop OS, heavily leaning on improvements in Cortana and Edge to nudge Microsoft’s nearly comatose mobile platform further ahead.As the free upgrade rolls out Tuesday, our review of the Creators Update can't help but... Continue reading at PC World
[ PC World | 2017-04-25 00:00:00 UTC ]
More news stories like this |