David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent. Since then, he's been busy pushing what consumers for more than 125 years called the Yellow Pages—which rebranded to its snappier two-letter moniker in 2010—forward into the digital era. Krantz chatted with Adweek about how YP can remain relevant in a world where consumers routinely go to competitors such as Google, Yelp, Foursquare, Yahoo, Zagat, etc. to find local businesses. The exec is adamant about his publishing company's mobile ads prowess, conceding little to such digital powerhouses. And why should he? YP only trailed Facebook last year when it came to mobile ad revenue. Here are excerpts from the conversation. Your company has signed agreements with Yahoo, Yelp and, most recently, Google, so now it can offer ad packages involving their digital properties in addition to YP's. So what is your modern pitch to small businesses? Our business is being a marketing services company and an ad agency for small businesses. We are a one-stop shop that provides them with all of their needs from websites to data management to video ads to ads on our sites to across our networks. We let small businesses do what they need to do, such as fix a roof, while we manage their advertising for them. YP says its audience is 50 percent mobile. As people increasingly use smartphones instead of phone books, do you... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-04 00:00:00 UTC ]
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A bad year has landed Under Armour’s Kevin Plank on a “Worst CEOs in America” list. Plank joins the heads of IBM, Macy’s, Sears, Twitter, Ford Motor Co. and others on a 20-worst list compiled by financial news website 24/7 Wall St. The online publisher looked at stock price changes, earnings,... Continue reading at Baltimore Sun
[ Baltimore Sun | 2017-12-28 00:00:00 UTC ]
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Facebook defends itselfWhen companies place job ads on Facebook and target them to younger users, is that ageist? Non-profit news organization ProPublica and The New York Times just raised concerns about the issue, adding that Amazon, Verizon, Goldman Sachs and Facebook itself use that practice;... Continue reading at Advertising Age
[ Advertising Age | 2017-12-22 00:00:00 UTC ]
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“The answer to the duopoly for media owners is not to adopt a defensive stance and assume the situation is a permanent obstacle to growth, and we’re in permanent crisis, but to innovate." The post Bloomberg Media CEO Justin Smith: Publishers need to stop playing defense appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-18 00:00:00 UTC ]
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The Group Nine CEO talks about avoiding unrealistic investor expectations and why he's bullish on Facebook's promises for publishers. The post Group Nine CEO Ben Lerer’s 2018 outlook: ‘We’re entering a period of consolidation’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-15 00:00:00 UTC ]
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Revolutionary style bible the Face deserves a more spirited historyIn September 1988, the style magazine the Face celebrated its 100th issue in triumphal fashion. There was an elaborate fold-out cover, essays by star writers such as Nick Kent and Julie Burchill and fashion stories by leading... Continue reading at The Guardian
[ The Guardian | 2017-12-11 00:00:00 UTC ]
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Patrick Connolly has been tapped to succeed Ray Griffith as president and CEO of Follett Corp. He will join the company on January 2. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-04 00:00:00 UTC ]
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"When I arrived, nothing was broken. We had all the raw materials -- strong brands and great journalists -- but it felt like a bowl of spaghetti." The post Hearst Magazines UK CEO James Wildman: ‘The media world is turning into a messy place’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-27 00:00:00 UTC ]
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Brian Napack, who has served in a host of corporate positions including as president of Macmillan, will start at John Wiley on December 4. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-17 00:00:00 UTC ]
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The head of Penguin Random House explains his belief that the global book business is doing better today than at any point in the last 50 years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-15 00:00:00 UTC ]
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Defending freedom to publish, Frankfurt's CEO Talk featured Simon & Schuster CEO Carolyn Reidy and Albin Michel VP Guillaume Dervieux. The post Frankfurt CEO Talk: Defending Freedom to Publish and Role of Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-12 00:00:00 UTC ]
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Carolyn Reidy, CEO of Simon & Schuster, and Guillaume Dervieux, CEO of Albin Michel Group, took the stage for the Frankfurt Book Fair’s annual “CEO Talk." Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-11 00:00:00 UTC ]
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Over half of Liberation's mobile revenue comes from Facebook Instant Articles, which accounts for 10 percent of its mobile pageviews. The post French publisher Liberation now gets half of mobile ad revenue from Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-04 00:00:00 UTC ]
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A few years ago, Google regularly traded barbs with major news publishers in public. Today, Google is rewiring its search engine to appease them.The Alphabet unit is scrapping a contentious search result rule for subscription news sites and giving them new tools to attract more paying customers.... Continue reading at Advertising Age
[ Advertising Age | 2017-10-02 00:00:00 UTC ]
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Byron Williamson, founder and CEO of Worthy Publishing, has been named the new chair of the Evangelical Christian Publishers Association. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-12 00:00:00 UTC ]
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GQ poaches a politics reporter from Politico, Town and Style names an editor-in-chief, and more... The post Kalmbach Publishing Names Dan Hickey CEO | People On the Move appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-07 00:00:00 UTC ]
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Dara Khosrowshahi, the low-profile chief executive of travel booking company Expedia, on Tuesday accepted an offer to be Uber’s next CEO. In an email sent to Uber employees two days after offering him the job, the company’s board of directors confirmed Khosrowshahi’s appointment. “We’re really... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-08-30 00:00:00 UTC ]
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Uber has chosen Dara Khosrowshahi, the chief executive of travel booking website Expedia, to be its new chief executive, according to a source unauthorized to comment publicly. Khosrowshahi’s reported appointment ends Uber’s hunt to replace the company’s controversial co-founder and former chief... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-08-28 00:00:00 UTC ]
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On the first day of Frankfurt Book Fair, Carolyn Reidy of Simon & Schuster and Guillaume Dervieux of Albin Michel will discuss the evolving book market. The post Frankfurt’s CEO Talk: Simon & Schuster’s Carolyn Reidy and Albin Michel’s Guillaume Dervieux appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-27 00:00:00 UTC ]
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Simon & Schuster's president and c.e.o. Carolyn Reidy will be a “Guest of Honour” at this year’s Frankfurt Book Fair and will speak about “strategic developments in international publishing”. Continue reading at The Bookseller
[ The Bookseller | 2017-07-27 00:00:00 UTC ]
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Speaking on the first day of Frankfurt Book Fair, the CEOs of Simon & Schuster and Albin Michel will discuss the evolving world audience. The post Frankfurt’s CEO Talk: Simon & Schuster’s Carolyn Riedy and Albin Michel’s Guillaume Dervieux appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-27 00:00:00 UTC ]
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