David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent. Since then, he's been busy pushing what consumers for more than 125 years called the Yellow Pages—which rebranded to its snappier two-letter moniker in 2010—forward into the digital era. Krantz chatted with Adweek about how YP can remain relevant in a world where consumers routinely go to competitors such as Google, Yelp, Foursquare, Yahoo, Zagat, etc. to find local businesses. The exec is adamant about his publishing company's mobile ads prowess, conceding little to such digital powerhouses. And why should he? YP only trailed Facebook last year when it came to mobile ad revenue. Here are excerpts from the conversation. Your company has signed agreements with Yahoo, Yelp and, most recently, Google, so now it can offer ad packages involving their digital properties in addition to YP's. So what is your modern pitch to small businesses? Our business is being a marketing services company and an ad agency for small businesses. We are a one-stop shop that provides them with all of their needs from websites to data management to video ads to ads on our sites to across our networks. We let small businesses do what they need to do, such as fix a roof, while we manage their advertising for them. YP says its audience is 50 percent mobile. As people increasingly use smartphones instead of phone books, do you... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-04 00:00:00 UTC ]
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The style magazine that defined the 80s has been relaunched online – with a print version to come in SeptemberAfter a hiatus of 15 years, the Face, the style magazine known for its striking covers that helped launch the careers of Kate Moss, Alexander McQueen, Juergen Teller and Phoebe Philo, is... Continue reading at The Guardian
[ The Guardian | 2019-04-17 00:00:00 UTC ]
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[caption id="attachment_154889" align="alignright" width="150"] Roger Lynch[/caption] Nearly five months after Condé Nast announced that CEO Bob Sauerberg would depart the company, the magazine publisher finally named former Pandora president and CEO Roger Lynch as the new global CEO on... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-04 00:00:00 UTC ]
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Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. On April 22, publishing conglomerate Condé Nast—home of Vogue, The New Yorker,... Continue reading at Advertising Age
[ Advertising Age | 2019-04-04 00:00:00 UTC ]
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The Gawker alumna has focused on diversifying the midsize news publisher's revenue streams and growing the size of its loyal audience. The post Beast Mode: Daily Beast CEO Heather Dietrick explores the power of the news publisher’s brand appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-25 00:00:00 UTC ]
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Core values, the essential relationship of author and publisher, and the fundamental efficacy of reading anchored the morning and afternoon of London Book Fair's 2019 Quantum. The post From Europe and the UK: Two CEOs at London Book Fair’s Quantum Conference appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-11 00:00:00 UTC ]
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To help parents make more time for family bedtime stories, the National Literacy Trust has partnered with transport network Uber to launch a “mobile library” scheme starting next month in London and Manchester. Continue reading at The Bookseller
[ The Bookseller | 2019-03-05 00:00:00 UTC ]
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Berrett-Koehler's board of directors has selected David Marshall to be CEO/CFO of the company, while Johanna Vondeling was selected as president/publisher, effective May 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-20 00:00:00 UTC ]
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3Doodler is finally launching a mobile app, and it'll come with step-by-step instructions you can follow to hone your 3D-printing skills. The company will also roll out a new project every week to give you something fresh to work on after you've alre... Continue reading at Engadget
[ Engadget | 2019-02-13 00:00:00 UTC ]
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Luis Cabrera, a partner with BCG Digital Ventures, has been named CEO of the travel publisher with a mandate to remake the Lonely Planet brand "as an omnichannel travel platform." Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-12 00:00:00 UTC ]
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Louise Adler and four board members resign as university decides to change directionMelbourne University Publishing’s CEO and members of its board of directors have resigned in protest against the university’s proposed new strategy for the publishing house that, according to one former board... Continue reading at The Guardian
[ The Guardian | 2019-01-30 00:00:00 UTC ]
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Consider adding these nonfiction titles on entrepreneurship and economics to your reading list. If you’re a founder or aspiring entrepreneur, perhaps you’re looking to round out your reading list for 2019 with a few inspiring business reads. We asked entrepreneurs to offer their book... Continue reading at Fast Company
[ Fast Company | 2019-01-11 00:00:00 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!When Meredith Corp. put Time magazine on the block following its purchase of Time Inc. in Nov. 2017, it tapped editor-in-chief Edward Felsenthal to... Continue reading at Advertising Age
[ Advertising Age | 2018-12-06 00:00:00 UTC ]
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When Meredith Corp. put Time magazine on the block following its purchase of Time Inc. in Nov. 2017, it tapped editor-in-chief Edward Felsenthal to spearhead the process. Perhaps an unorthodox role... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2018-12-06 00:00:00 UTC ]
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Cond Nast, once the most glamorous and moneyed player among the big magazine publishing houses, is acknowledging that it needs new leadershipand "outside" leadership at that.In a memo to staff this morning, Steve Newhouse and Jonathan Newhouse, scions of the Newhouse clan that controls the... Continue reading at Advertising Age
[ Advertising Age | 2018-11-27 00:00:00 UTC ]
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The upheaval at Conde Nast has taken a new turn. Robert Sauerberg, who has effectively led the storied magazine publisher since 2010, is stepping down, as parent company Advance Publications plans to... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2018-11-27 00:00:00 UTC ]
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Barnes & Noble is now seeking damages from recently fired CEO Demos Parneros for breaching his fiduciary duties, including derailing the sale of the company so he could retain his job as B&N's CEO. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-30 00:00:00 UTC ]
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Andrew Degenholtz, president at eMagazines, initially had reservations about entering the digital magazine space. As the founder and president of a magazine marketing agency, Degenholtz tells Folio: that he saw significant challenges with the user experience in mobile, as well as hurdles in... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-19 00:00:00 UTC ]
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At our Digiday+ live podcast event, BBC Global News CEO Jim Egan reveals his thoughts on the state of news publishing. The post BBC News CEO Jim Egan: ‘We’re in a battle for survival for quality journalism’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-10-18 00:00:00 UTC ]
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At Frankfurt's annual CEO Talk, Macmillan CEO John Sargent took questions from journalists on 'Fire and Fury,' Rowohlt, and other topics. The post CEO Talk: Sargent on Rowohlt and ‘Fire and Fury’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-11 00:00:00 UTC ]
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This fall, Cengage introduced Cengage Unlimited, a new digital subscription service. Does this mean the textbook's days are numbered? Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-10 00:00:00 UTC ]
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