David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent. Since then, he's been busy pushing what consumers for more than 125 years called the Yellow Pages—which rebranded to its snappier two-letter moniker in 2010—forward into the digital era. Krantz chatted with Adweek about how YP can remain relevant in a world where consumers routinely go to competitors such as Google, Yelp, Foursquare, Yahoo, Zagat, etc. to find local businesses. The exec is adamant about his publishing company's mobile ads prowess, conceding little to such digital powerhouses. And why should he? YP only trailed Facebook last year when it came to mobile ad revenue. Here are excerpts from the conversation. Your company has signed agreements with Yahoo, Yelp and, most recently, Google, so now it can offer ad packages involving their digital properties in addition to YP's. So what is your modern pitch to small businesses? Our business is being a marketing services company and an ad agency for small businesses. We are a one-stop shop that provides them with all of their needs from websites to data management to video ads to ads on our sites to across our networks. We let small businesses do what they need to do, such as fix a roof, while we manage their advertising for them. YP says its audience is 50 percent mobile. As people increasingly use smartphones instead of phone books, do you... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-04 00:00:00 UTC ]
News tagged with:
#ad agency
#one-stop shop
#real time
The departure of Madeline McIntosh, who has led the country’s largest book publisher since 2018, is the latest shake-up for the company during a turbulent period. Continue reading at The New York Times
[ The New York Times | 2023-01-31 14:38:01 UTC ]
More news stories like this | All news stories tagged with:
#largest book
#turbulent period
#madeline mcintosh
About three weeks after Gina Centrello retired as president and publisher of the Random House Publishing Group, McIntosh announced that she will step down as CEO of Penguin Random House in the very near future. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#random house
#penguin random house
#madeline mcintosh
In a letter to agents and authors, HBG CEO Michael Pietsch touched on a number of topics, including the sales outlook for trade books, the lawsuit against the Internet Archive, and increasing direct-to-consumer marketing and sales efforts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-10 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#internet archive
#trade books
#book sales
As the year comes to a close, ‘Fast Company’ asked leaders which books they sought out for guidance and leadership advice. In 2022, as they faced a tight labor market and a looming economic downturn, business leaders had a lot on their minds. With the year coming to a close, Fast Company asked... Continue reading at Fast Company
[ Fast Company | 2022-12-14 07:00:00 UTC ]
More news stories like this | All news stories tagged with:
#memoir
#bipolar disorder
#business leaders
#fast company
#business books
Currently the publisher of Lexham Press and the director of original content for Faithlife, Jesse Myers has been named president and CEO of the Baker Book House Company, effective May 1, 2023, succeeding the retiring Dwight Baker. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-13 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#named president
#original content
#baker publishing
The chief executive of the largest publisher in the U.S., Penguin Random House, has stepped down. Markus Dohle oversaw the attempted acquisition of Simon & Schuster. Continue reading at The New York Times
[ The New York Times | 2022-12-09 14:47:10 UTC ]
More news stories like this | All news stories tagged with:
#random house
#simon schuster
#largest publisher
The CEO of Penguin Random House, the world’s largest trade publisher, is stepping down Continue reading at ABC News
[ ABC News | 2022-12-09 13:58:45 UTC ]
More news stories like this | All news stories tagged with:
#penguin random house
Penguin Random House CEO Markus Dohle has relinquished his position at the head of the publisher, “at his own request and on the best of mutual terms,” just weeks after a federal judge blocked the publisher’s attempt to acquire rival Big Five publisher Simon & Schuster. PRH president and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-09 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#penguin random house
#interim basis
At a UBS media conference earlier this week, Bob Bakish, CEO of Simon & Schuster parent company Paramount Global, said that with the sale to Penguin Random House now dead, the company still plans to divest the publisher, though he didn’t say how or when. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-07 05:00:00 UTC ]
More news stories like this | All news stories tagged with:
#penguin random house
#bob bakish
Penguin Random House CEO Markus Dohle took the stage on Tuesday morning at the Sharjah International Book Fair and said he is "super disappointed" with the court ruling blocking PRH's proposed acquisition of S&S, calling the decision "utterly wrong." Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-01 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#penguin random house
#proposed acquisition
#tuesday morning
Wilkin was appointed after a six-month search and will succeed Erin Tripp, currently Interim Lyrasis CEO, who took the helm after CEO Robert Miller announced his departure in February. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-28 04:00:00 UTC ]
More news stories like this |
Andrea Fleck-Nisbet, founding v-p and publisher of Nashville-based nonfiction imprint Harper Horizon, will succeed Angela Bole as CEO of the Independent Book Publishers Association, effective November 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-26 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#harper horizon
Z2 Comics, an indie graphic novel publisher specializing in music and pop culture merchandise, announced that its founder and CEO Josh Frankel has left the company, and a new leadership team has been appointed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-17 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#graphic novel
#publisher specializing
#indie graphic
#z2 comics
#leadership team
The webcomics category is exploding in growth—and it’s only going to get bigger. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-14 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#mobile webcomics
Jon Yaged, who will officially succeed Don Weisberg as CEO of Macmillan Publishers US later this year, will take over day-to-day responsibilities for running the company, effective today, along with other changes among executive personnel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-22 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#macmillan
#effective today
#macmillan publishers
#jon yaged
Randi Economou, most recently at Renaissance Learning, has been named the new CEO of the educational and children's publisher Capstone. She succeeds principal and owner Bob Coughlan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-04 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#children's publisher
Art house cinemas and a variety of arts institutions are increasingly treating anime as art, and screening series are proliferating—including one at the Japan Society in New York, which will show Hayao Miyazaki's 'Princess Mononoke' in 35mm film on July 22. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-20 04:00:00 UTC ]
More news stories like this |
Alta Journal just released a map for the Western bookstore road trip of my dreams: it’s a guide to indie bookstores on the West coast (with a few options from the desert and other non-coastal spots thrown in, because why not). A lot of the picks, as to be expected, are clustered around cities... Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-29 16:46:35 UTC ]
More news stories like this | All news stories tagged with:
#bookstore
#west coast
#indie bookstores
Journalist Alan Murray places his faith in business to solve society's greatest challenges. Continue reading at The Washington Post
[ The Washington Post | 2022-06-17 12:00:22 UTC ]
More news stories like this | All news stories tagged with:
#greatest challenges
Founded 25 years ago by Stu Levy at a time when manga was a niche within a niche, Tokyopop brought manga—Japanese book-format comics—to a new generation of young American fans, ushering in a new era in North American comics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-18 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#manga