David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent. Since then, he's been busy pushing what consumers for more than 125 years called the Yellow Pages—which rebranded to its snappier two-letter moniker in 2010—forward into the digital era. Krantz chatted with Adweek about how YP can remain relevant in a world where consumers routinely go to competitors such as Google, Yelp, Foursquare, Yahoo, Zagat, etc. to find local businesses. The exec is adamant about his publishing company's mobile ads prowess, conceding little to such digital powerhouses. And why should he? YP only trailed Facebook last year when it came to mobile ad revenue. Here are excerpts from the conversation. Your company has signed agreements with Yahoo, Yelp and, most recently, Google, so now it can offer ad packages involving their digital properties in addition to YP's. So what is your modern pitch to small businesses? Our business is being a marketing services company and an ad agency for small businesses. We are a one-stop shop that provides them with all of their needs from websites to data management to video ads to ads on our sites to across our networks. We let small businesses do what they need to do, such as fix a roof, while we manage their advertising for them. YP says its audience is 50 percent mobile. As people increasingly use smartphones instead of phone books, do you... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-04 00:00:00 UTC ]
News tagged with:
#ad agency
#one-stop shop
#remain competitive
#real time
Andrea Fleck-Nisbet, founding v-p and publisher of Nashville-based nonfiction imprint Harper Horizon, will succeed Angela Bole as CEO of the Independent Book Publishers Association, effective November 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-26 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#harper horizon
Z2 Comics, an indie graphic novel publisher specializing in music and pop culture merchandise, announced that its founder and CEO Josh Frankel has left the company, and a new leadership team has been appointed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-17 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#leadership team
#z2 comics
#indie graphic
#publisher specializing
#graphic novel
The webcomics category is exploding in growth—and it’s only going to get bigger. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-14 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile webcomics
Jon Yaged, who will officially succeed Don Weisberg as CEO of Macmillan Publishers US later this year, will take over day-to-day responsibilities for running the company, effective today, along with other changes among executive personnel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-22 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#jon yaged
#macmillan publishers
#effective today
#macmillan
Randi Economou, most recently at Renaissance Learning, has been named the new CEO of the educational and children's publisher Capstone. She succeeds principal and owner Bob Coughlan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-04 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#children's publisher
Art house cinemas and a variety of arts institutions are increasingly treating anime as art, and screening series are proliferating—including one at the Japan Society in New York, which will show Hayao Miyazaki's 'Princess Mononoke' in 35mm film on July 22. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-20 04:00:00 UTC ]
More news stories like this |
Alta Journal just released a map for the Western bookstore road trip of my dreams: it’s a guide to indie bookstores on the West coast (with a few options from the desert and other non-coastal spots thrown in, because why not). A lot of the picks, as to be expected, are clustered around cities... Continue reading at Literrary Hub
[ Literrary Hub | 2022-06-29 16:46:35 UTC ]
More news stories like this | News stories tagged with:
#indie bookstores
#west coast
#bookstore
Journalist Alan Murray places his faith in business to solve society's greatest challenges. Continue reading at The Washington Post
[ The Washington Post | 2022-06-17 12:00:22 UTC ]
More news stories like this | News stories tagged with:
#greatest challenges
Founded 25 years ago by Stu Levy at a time when manga was a niche within a niche, Tokyopop brought manga—Japanese book-format comics—to a new generation of young American fans, ushering in a new era in North American comics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-18 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#manga
Jason Mayden’s new book breaks down design so simply that a child can get it, so your C-suite stands a chance, too. Jason Mayden has lived many lives. Starting as Nike’s first Black industrial design intern, he went on to become lead designer of the Jordan brand, launch his own children’s shoe... Continue reading at Fast Company
[ Fast Company | 2022-05-09 08:00:37 UTC ]
More news stories like this | News stories tagged with:
#book breaks
#required reading
#interim president
#children’s book
Amazon is bringing two mobile games to its subscription-based entertainment platform for children. Known as Amazon Kids+, the $2.99 per month service has served as sort of a one-stop shop for kid-friendly books, TV shows, movies, games and more. The first game, Super Spy Ryan is a multiplayer... Continue reading at Engadget
[ Engadget | 2022-04-14 13:00:13 UTC ]
More news stories like this | News stories tagged with:
#tv shows
#release date
#mobile phone
#mobile phones
#global head
#sheer number
#prime subscribers
#makes sense
#kindle
Writers for Democratic Action, an organization of some 2,600 authors, is mobilizing its membership in a campaign called Book the Vote. WDA will facilitate nonpartisan voter registration for the 2022 midterm election, working with authors, bookstores, and libraries to educate voters about their... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-13 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#democratic action
#libraries
Paul Kelly and Rebecca Smart will take over as co-CEOs of DK worldwide June 1 when its current CEO, Carsten Coesfeld, moves to head Bertelsmann Investments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-06 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#rebecca smart
#current ceo
#carsten coesfeld
#bertelsmann
The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#tv measurement
#nielsen
Bill Livek announces departure amid growing industry interest in Nielsen competitors. Continue reading at Advertising Age
[ Advertising Age | 2022-03-01 00:04:04 UTC ]
More news stories like this | News stories tagged with:
#nielsen
PC gaming Giant Take-Two has announced that it's making a big move into mobile gaming with the acquisition of Zynga for a total price of approximately $12.7 billion. Take-Two already owns Rockstar Games, Codemasters and 2K, producing games like Grand Theft Auto, Red Dead Redemption, Bioshock and... Continue reading at Engadget
[ Engadget | 2022-01-10 13:17:58 UTC ]
More news stories like this | News stories tagged with:
#big move
#rich history
#publishing platform
Quarto Group has named former Octopus head Alison Goff its CEO, effective January 2. Goff had been at the Hachette UK division for 21 years before leaving in April 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-18 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#quarto group
#hachette
#quarto
Nielsen and two colleagues were suspended by WPP following a whistleblower’s allegations. Continue reading at Media Week
[ Media Week | 2021-11-11 20:15:28 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Those who have been paying attention to local education news and the critical race theory debate know that many school districts are battling over what materials can be kept in libraries and taught in classrooms. The battle is making its way to the courts: just this week a PEN America report... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-11 17:33:10 UTC ]
More news stories like this | News stories tagged with:
#paying attention
#school districts
#libraries
The makeover of Follett Corp. continues with the announcement that it has sold Baker & Taylor to a private investment company led by Aman Kochar, B&T CEO and president. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-04 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#follett corp
#aman kochar