#advertising technology

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News Corp’s Stephanie Layser Is Tired of Big Tech Bullying

Covid-19 has hit publishers especially hard, from lost revenue due to keyword blocking and changing consumer news preferences. News Corp has been deeply affected, suffering a net loss of $1 billion in the third quarter of 2020. Stephanie Layser, vp of advertising technology at News Corp, spoke... Continue reading at 'AdWeek'

[ AdWeek | 2020-07-15 19:21:32 UTC ]
More news stories like this | News stories tagged with: #news corp #advertising technology #$1 billion #net loss #deeply affected


Meredith CEO Considers Splitting Broadcast, Publishing Units

Meredith Corp. has considered splitting its broadcast and publishing units, perhaps uniting one with a strategic partner, Chief Executive Officer Stephen Lacy said.The idea is one of several possibilities the company is considering after its plan to merge with Media General fell through, Mr.... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising technology #media properties #bloomberg television #strategic partner #meredith corp


GateHouse Media to use SAXOTECH to Manage Print and Digital Content Across Publishing Platforms

Tampa, Fla. — February 28, 2012 — SAXOTECH, a leader in content management, circulation and advertising technology, today announced GateHouse Media, Inc. (GateHouse Media) has selected the SAXOTECH Mediaware Center and SAXOTECH On ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2012-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising technology #content management #publishing platforms #digital content