For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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Don Winslow says the strategy is simple and obvious, and it could mean they'll never be held accountable. Continue reading at The Huffington Post
[ The Huffington Post | 2022-03-04 08:35:08 UTC ]
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‘The Paris Bookseller’ by Kerri Maher and ‘The Diamond Eye’ by Kate Quinn are among several great new works of historical fiction. Continue reading at The Washington Post
[ The Washington Post | 2022-03-02 15:27:34 UTC ]
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Book Reviews Photo by Dominik Scythe / Unsplash A new book by a Nobel laureate and Booker award-winning author always brings with it a sense of trepidation. Will the new novel live up to the already established high expectations? Klara and the... Continue reading at World Literature Today
[ World Literature Today | 2022-03-01 21:50:34 UTC ]
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As women writers adapted to a changing post-WWII job market, so too did they adapt in their work, translating their skills into writing suspense for television and turning short stories into screenplays. In her essay on adaptation and “gendered discourses,” Shelley Cobb writes that “feminist... Continue reading at Literrary Hub
[ Literrary Hub | 2022-02-28 09:50:01 UTC ]
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Book Reviews Statue of renowned Kurdish historian, author, and poet Mastoureh Ardalan (1805–1848) in Erbil / Photo by Levi Meir Clancy / Unsplash Even though they appear to have a lot to say about the historical, political, cultural, and literary... Continue reading at World Literature Today
[ World Literature Today | 2022-02-23 21:05:41 UTC ]
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The range and caliber of Joel Agee's work proves he's much more than the son of the late, Pulitzer-winning James Agee. Continue reading at The Washington Post
[ The Washington Post | 2022-02-22 12:00:34 UTC ]
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A look at secretive libraries and hidden repositories of books around the world, and how people came to discover them. Continue reading at Book Riot
[ Book Riot | 2022-02-21 11:30:00 UTC ]
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Philosopher David Chalmers contemplates the deep questions surrounding virtual reality. Continue reading at The Washington Post
[ The Washington Post | 2022-02-11 13:00:00 UTC ]
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The National Book Award finalists Leslie Connor and Sara Zarr explore that frustrating time between childhood and adolescence. Continue reading at The New York Times
[ The New York Times | 2022-02-11 05:19:32 UTC ]
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Interviews The creative writing of the twenty-first century will be remembered for having sanctioned the passage of text from paper to digital support. But is it really true that the author’s cards have disappeared? And how do contemporary authors write... Continue reading at World Literature Today
[ World Literature Today | 2022-02-08 20:43:39 UTC ]
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Let's take a peek at a handful of YA book covers with different, compelling, and interesting designs outside of the US. Continue reading at Book Riot
[ Book Riot | 2022-02-06 11:32:00 UTC ]
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Plus: News Corp gets hacked, UK snacks ransomware, and more of the week's top security news. Continue reading at Wired
[ Wired | 2022-02-05 14:00:00 UTC ]
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Earnings in HarperCollins' second quarter ended December 31, 2021, rose 3% over a year ago, while sales increased 13%. The lower profits increase was due in part “to the increase in manufacturing and freight costs exacerbated by supply chain pressures,” parent company News Corp said. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-04 05:00:00 UTC ]
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The passage of a new state order in Saxony permits the Leipzig Book Fair to be staged physically in March with restrictions in place. The post Germany’s Leipzig Book Fair Confirms a Physical 2022 Show: March 17 to 20 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-02-03 16:32:39 UTC ]
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Early in Julia May Jonas’s searing debut novel Vladimir, the unnamed narrator, an “oldish white woman in her late fifties (the identity I am burdened with publicly presenting, to my general embarrassment)” finds herself in the last place anyone wants to be—a faculty meeting of a small New... Continue reading at Literrary Hub
[ Literrary Hub | 2022-02-02 09:50:43 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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The Silent Era of cinema was perhaps its most equitable with both hearing and hearing-impaired viewers able to enjoy productions alongside one another, but with the advent of "talkies," deaf and hard-of-hearing American's found themselves largely excluded from this new dominant entertainment... Continue reading at Engadget
[ Engadget | 2022-01-29 16:30:45 UTC ]
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"Secrets of the Sprakkar," by Iceland’s first lady, Eliza Reid, highlights the accomplishments of women in a society that places high value on gender equality. Continue reading at The Washington Post
[ The Washington Post | 2022-01-29 13:00:36 UTC ]
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Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM. Continue reading at The Bookseller
[ The Bookseller | 2022-01-29 03:07:14 UTC ]
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A late baby-boomer, I spent my tweens and adolescence in the 1970s under the Tolkien-woven spell of heroic fantasy, immersed in the imagined worlds of Ursula K. Le Guin’s Earthsea trilogy (1968-72), Patricia A. McKillip’s Riddlemaster trilogy (1976-79), and Evangeline Walton’s Welsh-myth-remix... Continue reading at Literrary Hub
[ Literrary Hub | 2022-01-26 09:55:39 UTC ]
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