For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
News tagged with:
#artificial intelligence
#president trump
#hate speech
#pride month
#marketing campaigns
#brand safety
#digital publishers
'We're in a good position,' says Storytel's Yasmina Jraissati, after the audiobook service Storytel's first five years in the region. The post Audiobooks: Storytel’s Yasmina Jraissati on the Format’s Progress in the Arab World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-06-03 20:27:27 UTC ]
More news stories like this | News stories tagged with:
#post audiobooks
#arab world
#good position
#audiobook
Did you miss the U.S. Book Show last week? Watch the Editors' Picks panels, along with the rest of our programming from the second annual U.S. Book Show, from now until the end of August. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-01 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book show
#picks panels
Seven’s Mark Riley catches Covid just in time to miss plane to Quad summit. Plus: the West Australian prints Noongar edition for Reconciliation WeekToto Albanese was the undisputed star of the newspaper front pages on Monday morning after her master Anthony Albanese won the election. The... Continue reading at The Guardian
[ The Guardian | 2022-05-27 02:22:51 UTC ]
More news stories like this | News stories tagged with:
#herald sun
#sunday morning
#ad campaign
#news corp
I grew up with two sets of amicably divorced grandparents. That meant I had three grandmothers—whip-smart, accomplished, fans of flowers and capital-c Culture—and four grandfathers: a Civil War-obsessed lawyer who loved opera and plaid; an intimidating, accomplished doctor with a collection of... Continue reading at Literrary Hub
[ Literrary Hub | 2022-05-26 08:50:43 UTC ]
More news stories like this |
The Maryland congressman, who has become the face of Washington's efforts to fight nationwide book banning efforts, capped off a day full of discussion on the biggest issues in the library world today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book show
#big day
#biggest issues
Sisters confront racism with humor, a fantasy novelist delves into short stories, a military history expert salutes the civil rights movement, and a movie star's memoir goes behind the scenes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book show
#short stories
#movie star
#memoir
Industry experts discussed the normalization of working from home, the dearth of in-person networking in the age of Covid-19, new expectations among a younger generation of publishing professionals, and more on the second day of the 2022 U.S. Book Show. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing professionals
#book show
#younger generation
In her debut book, Amanda Held Opelt reflects on loss, including the death of her sister Rachel Held Evans, and looks at different cultures to argue for why Americans must learn to normalize difficult emotions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#finding hope
#debut book
Panelists addressing the issue of what a healthy publishing industry looks like concluded that, while the industry is suffering some severe aches and pains, creative remedies could bolster the book business—as long as industry leaders are willing to reimagine old formulas. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#industry leaders
#book show
#publishing industry
Panelists from Atria, Barnes & Noble, BookTok, Penguin, and St. Martin's gathered to discuss how the app is rewriting the rules for selling books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book show
#barnes noble
#selling books
The surge in challenges to books is nothing new, says Chris Finan, executive director of the National Coalition Against Censorship. What's new, he argues, is are First Amendment challenges from the left. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book show
#national coalition
The U.S. Book Show's opening keynote featured Ukrainian novelist Andrey Kurkov, speaking from his home in Kyiv, who provided the history through a literary lens of the Russo-Ukrainian conflict that culminated in war. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book show
The Raven Bookstore in Lawrence, Kans., was named 'PW' Bookstore of the Year in a virtual awards ceremony held during the U.S. Book Show. Commission rep Kurtis Lowe of Book Travelers West is 'PW' Sales Rep of the Year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book show
#sales rep
#bookstore
Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | News stories tagged with:
#datacenter weekly
#nielsen alternatives
#macroeconomic news
#nielsen
Providence Journal editor John Revelstoke Rathom also had a fake biography, writes journalist Mark Arsenault. Continue reading at The Washington Post
[ The Washington Post | 2022-05-20 12:00:53 UTC ]
More news stories like this | News stories tagged with:
#world war
There were six great naval powers before the war, writes historian Paul Kennedy; afterward, there was just one. Continue reading at The Washington Post
[ The Washington Post | 2022-05-20 12:00:33 UTC ]
More news stories like this |
With the growing interest in the U.S., this year’s U.S. Book Show will feature a panel discussion entitled “Bringing the world to your door: A spotlight on Arabic literature and culture.” For centuries, Arabic literature and culture has influenced some of the West's most revered authors and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-19 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#growing interest
#book show
#arabic literature
#michael cooperson
Humorist David Sedaris will open the U.S. Book Show on May 23, livestreaming from the 'Publishers Weekly' office in Manhattan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-19 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#david sedaris
#book show
Isaac will discuss the neo-noir graphic novel 'Head Wounds: Sparrow,' co-developed by Isaac and published by Legendary Comics, with the 'Beat' editor and 'PW' podcast host Heidi MacDonald. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-18 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#oscar isaac
#book show
#head wounds
#graphic novel
McLachlan disputes allegations he disparaged female cast members, calling one ‘a bitch’ and claiming another was ‘ruining the show’, defamation trial hears Follow our Australia news live blog for the latest updatesGet our free news app; get our morning email briefingCraig McLachlan denies he... Continue reading at The Guardian
[ The Guardian | 2022-05-16 06:54:19 UTC ]
More news stories like this | News stories tagged with:
#court hears
#latest updatesget
#top stories
#guardian australia
#fairfax