For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
News tagged with:
#artificial intelligence
#president trump
#hate speech
#pride month
#marketing campaigns
#brand safety
#digital publishers
After years of store closings, Barnes & Noble is making a comeback with 30 new stores planned for 2023—and a new image. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read Full Story Continue reading at Fast Company
[ Fast Company | 2023-01-13 04:30:00 UTC ]
More news stories like this | News stories tagged with:
#barnes noble
#stores planned
Beth Moore, a Bible teacher whose books have sold over 17.5 million copies since 1994, is telling the story of her life in ‘All My Knotted Up Life’—the first book since announcing her split from the Southern Baptist denomination in 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-11 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#beth moore
#bible teacher
Hosted by Andrew Keen, Keen On features conversations with some of the world’s leading thinkers and writers about the economic, political, and technological issues being discussed in the news, right now. In this episode, Andrew is joined by Pico Iyer, the author of The Half Known Life: In Search... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-06 09:52:43 UTC ]
More news stories like this | News stories tagged with:
#travel writing
#features conversations
#leading thinkers
#technological issues
#pico iyer
#memoir
We’re back in Vegas for CES, and while the show doesn’t officially open until tomorrow, many exhibitors have already unveiled their new products at various press conferences and media events. Today, we’re starting to see some of the early car news that frequently dominates CES, as well as more... Continue reading at Engadget
[ Engadget | 2023-01-05 19:50:52 UTC ]
More news stories like this | News stories tagged with:
#configuration options
#favorite app
#headphone jack
#youtube channel
#stay tuned
#digital content
I was in my twenties the first time I read a memoir set in Lahore, my father’s city, where I’d spent time during my childhood. I was living in Syracuse, New York, then, and I read Meatless Days hungrily, soaking in familiar places and people, and when I finished it, I read it again. I […] The... Continue reading at Electric Literature
[ Electric Literature | 2023-01-04 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#spent time
#belonging appeared
#memoir set
#electric literature
#memoir
Book Club for Inmates, a program run in federal penitentiaries, is having a big impact on inmates at Grand Valley Institution for Women in Kitchener, Ont., helping them develop great discussions and open up about their own lives. Continue reading at CBC
[ CBC | 2023-01-03 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#big impact
#book club
This past summer, an auntie of mine dusted off an old cardboard box of books from a cluttered storage unit, and handed me a slim blue and gold paperback with soft, slightly frayed corners and a creased spine by Octavia E. Butler. I had never read science fiction that featured a Black girl being... Continue reading at Electric Literature
[ Electric Literature | 2022-12-28 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#past summer
#black girl
#electric literature
#science fiction
Funny, frank and intimate … in recent years, the live versions of audio shows have shot up by 2,000%. Now, comedians are selling out auditoriums nationwideWhen Freddie Mercury jogged on to the stage at Live Aid, he knew he had the crowd in the palm of his hand. When comedian and radio host John... Continue reading at The Guardian
[ The Guardian | 2022-12-27 15:00:24 UTC ]
More news stories like this | News stories tagged with:
#live shows
#bloomsbury
If you need a break from the hustle and cheer of the holidays, there’s nothing better than the ultimate escapist genre: sci-fi. This year has been a good one for those who like their entertainment off-planet or otherwise removed from our reality. We finally got a Predator sequel that isn’t... Continue reading at Engadget
[ Engadget | 2022-12-26 14:15:37 UTC ]
More news stories like this | News stories tagged with:
#aural medium
#space exploration
#short fiction
#audiobook
#pulitzer prize
Poets, literary fiction authors, and other unexpected writers are taking their shot at sci-fi and fantasy. Here are some of the best, including Future Home of the Living God by Louise Erdrich. Continue reading at Book Riot
[ Book Riot | 2022-12-20 11:35:00 UTC ]
More news stories like this | News stories tagged with:
#sff books
#louise erdrich
#literary fiction
Unit sales of print books had one of their best weeks of the year last week, but it wasn’t quite enough to top sales from a year ago. As a result, unit sales fell 4.1%, marking one of the smallest declines this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-15 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#print books
Activist and former pastor Lenny Duncan discusses a personal transformation as well as a spiritual call to action for others in their third book, 'Dear Revolutionaries' (Broadleaf, Feb.). Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-14 05:00:00 UTC ]
More news stories like this |
Lit Hub is excited to feature a new series from Poets.org: “enjambments,” a monthly interview series with new and established poets. This month, they spoke to Robin Coste Lewis, the author of To the Perfect Realization of Helplessness (Alfred A. Knopf, 2022) and Voyage of the Sable Venus (Alfred... Continue reading at Literrary Hub
[ Literrary Hub | 2022-12-12 09:56:26 UTC ]
More news stories like this | News stories tagged with:
#lit hub
#national book award
Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday
[ Digiday | 2022-12-08 16:10:20 UTC ]
More news stories like this | News stories tagged with:
#social feeds
#digital revolution
#digital media
Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday
[ Digiday | 2022-11-29 15:18:30 UTC ]
More news stories like this | News stories tagged with:
#third-party cookies
#complete picture
#digital publishing
A new interactive article in The Times immerses readers in significant locations and moments from the life of the pioneering science fiction writer. Continue reading at The New York Times
[ The New York Times | 2022-11-27 08:00:10 UTC ]
More news stories like this | News stories tagged with:
#remarkably prescient
#octavia butler
#science fiction
US law enforcement isn't just interested in shutting down video pirates. The feds have charged two Russian nationals, Anton Napolsky and Valeriia Ermakova, for allegedly running the pirate e-book repository Z-Library. The site was billed as the "world's largest library" and held over 11 million... Continue reading at Engadget
[ Engadget | 2022-11-17 21:44:09 UTC ]
More news stories like this | News stories tagged with:
#russian nationals
#copyright protections
#november 3rd
#copyright infringement
#money laundering
#wire fraud
#digital book
#authors guild
#e-book
These picture book biographies of authors, including John Ronald's Dragons: The Story of J.R.R. Tolkien, show children how they can use their words to describe their inner and outer worlds. Continue reading at Book Riot
[ Book Riot | 2022-11-15 11:31:00 UTC ]
More news stories like this | News stories tagged with:
#outer worlds
#picture book
Llibraries are well-placed to help people deal with some aspects of financial pressure. One Rioter shares how libraries are helping in the cost of living crisis. Continue reading at Book Riot
[ Book Riot | 2022-11-14 11:30:00 UTC ]
More news stories like this | News stories tagged with:
#libraries
PW talks with litigator W. Mark Lanier whose new book tests the spiritual claims of seven faiths and philosophies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
More news stories like this |