For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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The Washington Post’s books section starts its new chapter, in print every Sunday and with a refurbished and revitalized presence online. Continue reading at The Washington Post
[ The Washington Post | 2022-09-21 15:00:01 UTC ]
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Megan Giddings, Emily Lloyd Jones, Sangu Mandanna and Desideria Mesa add new twists to a popular subgenre. Continue reading at The Washington Post
[ The Washington Post | 2022-09-17 12:00:00 UTC ]
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Boys' Love is a subgenera of manga that is particularly popular among women, but why is that? One writer explores. Continue reading at Book Riot
[ Book Riot | 2022-09-14 10:35:00 UTC ]
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In Deanna Raybourn’s thriller “Killers of a Certain Age” four assassins on the brink of retirement get a chance to show their stuff one more time Continue reading at The Washington Post
[ The Washington Post | 2022-09-13 12:00:30 UTC ]
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Near summer's end in the Northern Hemisphere, NPD's Kristen McLean sees the US market 'bucking uncertainty in the wider economy.' The post NPD BookScan: US Print Book Market Shows a ‘Strong August Performance’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-13 00:21:46 UTC ]
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Barbie Latza Nadeau's book spotlights Assunta “Pupetta” Maresca, who was 18 and pregnant when she shot and killed the man who had ordered her husband’s murder. Continue reading at The Washington Post
[ The Washington Post | 2022-09-09 12:00:00 UTC ]
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Sales at Wiley were flat in the quarter ended July 31, 2022, but restructuring charges and higher costs, including higher T&E charges, led to an operating loss of $17 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-07 04:00:00 UTC ]
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On Friday, the transport minister told a parliamentary committee that Canada's travel chaos is dissipating. But critics and travellers say the situation remains turbulent. Continue reading at CBC
[ CBC | 2022-08-20 08:00:00 UTC ]
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The union of HBO Max and Discovery+ is already causing pain through layoffs, and now the move is affecting some shows. Warner Bros. Discovery has confirmed to Variety that it's removing 36 titles from HBO Max as soon as this week while it prepares for the Discovery+ platform merger. Most of the... Continue reading at Engadget
[ Engadget | 2022-08-18 20:30:29 UTC ]
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At Frankfurter Buchmesse this year: a trade fair supportive of free expression, diversity, and those who interpret these concepts for us. The post Frankfurt 2022: Translation, Live Audiences, Inclusivity appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-18 18:15:42 UTC ]
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In what feels like a truly inspired bit of casting, Chlöe Sevigny and Naomi Watts will star in the second installment of the FX anthology series, Feud, as “Capote’s women.” More specifically, the pair will play C.Z. Guest (Sevigny) and Babe Paley (Watts), New York socialites who featured... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-17 17:48:18 UTC ]
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The surge of readers has buoyed a part of the digital media world that has gradually declined in recent years. Continue reading at The New York Times
[ The New York Times | 2022-08-14 09:00:18 UTC ]
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Newspaper publisher Gannett Co. confirmed Friday that it’s laying off some of its newsroom staff as part of a cost-cutting effort to lower its expenses as its revenue crumbles amid a downturn in ad sales and customer subscriptions Continue reading at ABC News
[ ABC News | 2022-08-12 21:45:49 UTC ]
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Historian Elisabeth Griffith includes divisions alongside victories in this rich, intersectional account of the struggle for equality. Continue reading at The Washington Post
[ The Washington Post | 2022-08-12 10:00:50 UTC ]
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Finding Freedom author, recently revealed to have been informed by a briefing from a senior aide, promises follow-up boasting ‘deep access’Journalist Omid Scobie will publish a follow-up to his bestselling book Finding Freedom, an unofficial biography of Meghan Markle and Prince Harry.Scobie,... Continue reading at The Guardian
[ The Guardian | 2022-08-01 16:12:28 UTC ]
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Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-01 08:51:54 UTC ]
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Yes, it’s Tingle Time. One of my all-time favorite literary personalities, the greatest self-published author to ever live, Chuck Tingle, has signed a two-novel deal with Tor’s Nightfire imprint. Per the Publishers Marketplace announcement, the first book, Camp Damascus, is about “a group of... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-29 15:04:14 UTC ]
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Following mass complaints about line-ups, flight disruptions and missing baggage at Pearson International Airport, some tourism groups fear travellers may choose to bypass Toronto. Continue reading at CBC
[ CBC | 2022-07-29 08:00:00 UTC ]
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Reach, which also publishes the Star and the Express titles, says Ukraine war has affected advertisingThe rising cost of paper has dented profits at the publishing company Reach, which owns titles including the Mirror, the Express and dozens of local newspapers.Physical newsprint costs have... Continue reading at The Guardian
[ The Guardian | 2022-07-26 11:26:46 UTC ]
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Is there anything you can't find at a library? These 10 scenes from horror movies and TV shows prove that libraries save lives. Continue reading at Book Riot
[ Book Riot | 2022-07-25 10:36:00 UTC ]
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