For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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PW, in partnership with Amazon Publishing, presents this panel— scheduled for May 25, 1:30–2:30 p.m. ET, and moderated by Regina Brooks, the founder and president of Serendipity Literary Agency—in which Cin Fabré, Bria Adimora Godley, Danielle Prescod, and Aomawa Shields discuss their... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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In this panel—scheduled for May 24, 1–2 p.m. ET; moderated by Ed Nawotka, PW’s bookselling and international editor; and presented by the Sheikh Zayed Book Award—Tahera Qutbuddin, a professor of Arabic literature at the University of Chicago; Michael Cooperson, an American author, translator,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
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Lawrence Jackson grew up in a mostly Black neighborhood, Park Heights; now he lives in a mostly White one, Homeland. Continue reading at The Washington Post
[ The Washington Post | 2022-05-13 12:00:29 UTC ]
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David Mallmann, who describes his territory as the “Greater Midwest,” is an indefatigable road warrior. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-13 04:00:00 UTC ]
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Welcome, and welcome back! Here’s an overview of this year’s virtual panels and presentations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-13 04:00:00 UTC ]
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ITA is proud to showcase 16 Italian publishing companies in its Italian Pavilion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-13 04:00:00 UTC ]
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Meet authors, talk with publishers from around the world, grab galleys, and get swag at more than 70 virtual booths Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-13 04:00:00 UTC ]
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Our reviews editors put together eight virtual panels, each featuring the editors of several big fall titles in a given category or age range. Here, those editors tell us why their books stand out. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-13 04:00:00 UTC ]
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From her early career as a jack-of-all-marketing-trades to her present position representing adult titles for Penguin and for PRH distribution clients, Bay Area sales rep Wendy Pearl has had a front-row seat to the book trade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-13 04:00:00 UTC ]
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Clarion Books editorial director Anne Hoppe wasn’t exaggerating when she observed that HarperCollins rep Katie McGarry’s “idea of a vacation is to go work at her local library, putting books directly into the hands of readers.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-13 04:00:00 UTC ]
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The president of the International Publishers Association stresses the need to develop women's roles in world publishing. The post IPA’s Al Qasimi in Latin America: Empowerment for Women appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-05-12 01:34:36 UTC ]
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The L.A. Times Book Clubs reads 'Letter to a Stranger,' a new collection that celebrates the serendipity of chance encounters. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-05-11 14:00:50 UTC ]
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In this Washington Post Live conversation from May 4, author Danyel Smith explains why she wanted to give Black women their due in “Shine Bright: A Very Personal History of Black Women in Pop.” Continue reading at The Washington Post
[ The Washington Post | 2022-05-10 10:00:00 UTC ]
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McLachlan is suing Fairfax Media, the ABC and Christie Whelan Browne over reports he allegedly indecently assaulted and harassed female colleagues in 2014Follow our Australia news live blog for the latest updatesGet our free news app; get our morning email briefingEleven women are expected to... Continue reading at The Guardian
[ The Guardian | 2022-05-10 05:03:59 UTC ]
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A renowned Ukrainian author and president of PEN Ukraine, Kurkov will be in conversation with 'PW' international editor Edward Nawotka for the U.S. Book Show's opening keynote. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-03 04:00:00 UTC ]
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In the 1960s and 1970s, stewardesses organized to fight sexism and transformed the airline industry, Nell McShane Wulfhart writes. Continue reading at The Washington Post
[ The Washington Post | 2022-04-29 12:00:24 UTC ]
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Books about books have always been super popular, but there are a lot of romance novels set in the publishing world in 2022. Continue reading at Book Riot
[ Book Riot | 2022-04-29 10:34:00 UTC ]
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Touré Roberts, founding pastor of one of Los Angeles’s largest churches and son-in-law to megachurch pastor T.D. Jakes, debunks myths about how to manage one’s work, family life, and well-being in a new book, 'Balance: Positioning Yourself To Do All Things Well.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-26 04:00:00 UTC ]
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The challenges of intellectual property protection in an age of digital distribution are at the heart of the Indian publishers' free program. The post World Book & Copyright Day: India’s Publishing Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-22 15:58:07 UTC ]
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The 26th iteration in Germany of the 'I'll Give You a Story' project brings reading and environmentalism to schoolkids this year. The post Germany’s World Book Day: ‘I’ll Give You a Story’ of a Secret Lake appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-04-20 18:49:10 UTC ]
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