For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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Violeta by Isabel Allende (Bloomsbury) was dubbed “a great sweeping story like a river in spate” by critics this week, picking up mentions in the Guardian, Financial Times, New Statesman, Independent and the Telegraph, while Free Love by Tessa Hadley (Jonathan Cape) and Reality+ by David... Continue reading at The Bookseller
[ The Bookseller | 2022-01-24 19:58:05 UTC ]
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Authors and illustrators including Cressida Cowell, Dapo Adeola and Nathan Bryon are among those taking part in World Book Day, which is celebrating its 25th anniversary this year. Continue reading at The Bookseller
[ The Bookseller | 2022-01-24 18:22:37 UTC ]
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Children’s books website ReadingZone has launched a competition for children and young people to create a picture book for World Book Day, judged by author and illustrator Sarah McIntyre. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 20:56:16 UTC ]
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Penguin Michael Joseph m.d. Louise Moore will be the head judge on "The Great Cookbook Challenge with Jamie Oliver", aiming to showcase and demystify the publishing process when the series airs on Channel 4 later this month. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 18:35:43 UTC ]
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In "Small World," short chapters and sheer eventfulness keep the story chugging along. Continue reading at The Washington Post
[ The Washington Post | 2022-01-21 12:00:01 UTC ]
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Ahead of the 2022 Beijing Winter Olympics, Swiss sportswear brand On brought the pages of a graphic novel to life to introduce a new hero to the next generation of athletes. The 10-minute film, entitled "Black Ice," is about Akwasi Frimpong, the first skeleton athlete from Ghana and only the... Continue reading at AdWeek
[ AdWeek | 2022-01-20 13:08:00 UTC ]
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Two legacy titles that the venture equity firm Recurrent Ventures purchased from Bonnier Corp. in October 2020, Field & Stream and Outdoor Life, have seen audience, revenue and staff growth since their acquisition, making a positive case for private equity-backed media. Year over year... Continue reading at AdWeek
[ AdWeek | 2022-01-20 11:26:48 UTC ]
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Creative Access is celebrating its 10th anniversary with a new website and brand identity as industry heads such as Stephen Page and Tom Weldon pay tribute to the social enterprise’s impact. Continue reading at The Bookseller
[ The Bookseller | 2022-01-19 22:49:33 UTC ]
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Before he helped bring down Richard Nixon, the reporter grew up in a school of hard knocks. His memoir is a treasureFew reporters are synonymous with their craft. Bob Woodward of the Washington Post is one, his former partner, Carl Bernstein, another. Together, they broke open the Watergate... Continue reading at The Guardian
[ The Guardian | 2022-01-16 07:00:43 UTC ]
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On January 14, 1963, poet Sylvia Plath published her first novel in England under the pseudonym “Victoria Lucas.” The book had a positive but relatively quiet reception; only a few weeks after its publication, on February 11, Plath would die by suicide. It wasn’t published in the US until 1971,... Continue reading at Literrary Hub
[ Literrary Hub | 2022-01-14 09:50:32 UTC ]
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Two decades ago, I wrote my very first novel while working at The Community Bookstore, an independent bookstore in Brooklyn, New York. That job enabled me to complete my book, not just because of the flexible hours, but because the other staffers were all aspiring writers, and many of our... Continue reading at Literrary Hub
[ Literrary Hub | 2022-01-12 09:50:45 UTC ]
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"To Paradise," by Hanya Yanagihara, is the author's first novel since "A Little Life" became a major literary event in 2015. Continue reading at The Washington Post
[ The Washington Post | 2022-01-11 13:00:00 UTC ]
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In “Lost & Found,” Kathryn Schulz explores the confluence of death, love and hope. Continue reading at The New York Times
[ The New York Times | 2022-01-11 10:00:05 UTC ]
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The number of independent bookshops in the UK and Ireland has grown for the fifth consecutive year despite challenges brought by the pandemic, the Booksellers Association says. Continue reading at The Bookseller
[ The Bookseller | 2022-01-07 22:34:12 UTC ]
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Stefan Koldehoff and Tobias Timm detail the doings of a rogue’s gallery of art scammers, rascals and outright thieves. Continue reading at The Washington Post
[ The Washington Post | 2022-01-07 12:00:00 UTC ]
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Three days before its anticipated physical opening, the big New Delhi World Book Fair has been postponed, new dates to be announced. The post New Delhi World Book Fair Announces Postponement appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-05 21:40:06 UTC ]
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The Asian American women writers in this reading list explore the existential. They seek to do anything but simplify. They live with and write through some very dense, tangled complexities, even mysteries. Some, perhaps many, unsolvable, with wounds that perhaps cannot be closed, not in this... Continue reading at Electric Literature
[ Electric Literature | 2022-01-03 12:00:00 UTC ]
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The Women’s Prize and Good Housekeeping have unveiled their 10 most promising female authors under 35 including Candice Carty-Williams, Stacey Halls, Abigail Dean and Chibundu Onuzo. Continue reading at The Bookseller
[ The Bookseller | 2021-12-30 17:01:54 UTC ]
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An interesting dispatch from prize world: as The Bookseller reported, a new international survey conducted by Nielsen Book shows publishers, writers, booksellers and media consider the Booker Prize the “most important” literary prize. The Booker’s status isn’t completely out of left field, but... Continue reading at Literrary Hub
[ Literrary Hub | 2021-12-23 20:28:47 UTC ]
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Unless an author is a household name or has a celebrity endorsement, the hardcover fiction list can be elusive for first-timers. Continue reading at The New York Times
[ The New York Times | 2021-12-23 10:00:01 UTC ]
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