For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
News tagged with:
#artificial intelligence
#president trump
#hate speech
#pride month
#marketing campaigns
#brand safety
#digital publishers
Disney held its first-ever Disney+ Day on Friday, and wouldn’t you know it, new content from Marvel Studios dominated the slate, with the company announcing or providing updates on 12 different live-action and animated shows. You can see an early look at footage from some of the upcoming shows... Continue reading at Engadget
[ Engadget | 2021-11-12 18:47:14 UTC ]
More news stories like this | News stories tagged with:
#moving forward
#head writer
#release date
#short films
#sweet dreams
#comic book
The comic novelist takes aim at the industry’s elitism, but his story of a farcical literary festival is dated – and overly focused on Will SelfFunny ha-ha is tricky. For every reader who cackles with laughter at an author writing “this person was making plans to micturate upon one’s pommes... Continue reading at The Guardian
[ The Guardian | 2021-11-12 09:00:32 UTC ]
More news stories like this | News stories tagged with:
#making plans
#literary festival
Legend Press has landed The Tin Nose Shop, an “incredibly powerful” First World War novel by Don J Snyder. Continue reading at The Bookseller
[ The Bookseller | 2021-11-11 06:14:29 UTC ]
More news stories like this | News stories tagged with:
#incredibly powerful
#legend press
#world war
The science fiction author spoke with WIRED senior correspondent Adam Rogers about climate change and big solutions. Continue reading at Wired
[ Wired | 2021-11-10 20:46:00 UTC ]
More news stories like this | News stories tagged with:
#neal stephenson
#climate change
#science fiction
Sponsors Mailchimp, The Botanist Islay Dry Gin and Density help send the beloved “live magazine” back on the road. Continue reading at Advertising Age
[ Advertising Age | 2021-11-10 10:15:00 UTC ]
More news stories like this | News stories tagged with:
#magazine publisher
Twenty years after the release of the first Harry Potter film, does he continue to charm children and adults alike? Continue reading at The Conversation
[ The Conversation | 2021-11-09 16:16:49 UTC ]
More news stories like this | News stories tagged with:
#twenty years
#adults alike
#harry potter
New polling from the Publishers Association (PA) has revealed 61% of respondents feel proud when a UK book has global success, as the organisation continues to urge against copyright changes. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 22:10:30 UTC ]
More news stories like this | News stories tagged with:
#uk book
#publishers association
Author and journalist Mary Ann Sieghart will chair the judging panel for the Women’s Prize for Fiction for 2022, with fellow judges including writers Dorothy Koomson, Anita Sethi, Pandora Sykes and Lorraine Candy. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 15:25:38 UTC ]
More news stories like this | News stories tagged with:
#dorothy koomson
#judging panel
#anita sethi
I’ve recently been enjoying season two of the HBO Max series Love Life. I enjoyed season one because it felt like a combination of an extended rom-com and listening to someone talk about their first dates, two genres I enjoy. Season two is even better, because it stars William Jackson Harper... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-05 19:27:36 UTC ]
More news stories like this | News stories tagged with:
#tv shows
#lit hub
#book publishing
Rethinking values — and monuments — is a hallmark of free societies, writes Alex von Tunzelmann. Continue reading at The Washington Post
[ The Washington Post | 2021-11-05 12:00:00 UTC ]
More news stories like this |
The Centre for Literacy in Primary Education welcomes steep increase in representation, but warns there are ‘no quick fixes’The proportion of children’s books featuring a minority ethnic character has almost quadrupled in the last four years, according to a new survey – but researchers say “we... Continue reading at The Guardian
[ The Guardian | 2021-11-04 14:36:37 UTC ]
More news stories like this | News stories tagged with:
#books featuring
#picture books
#quick fixes
Claire Tomalin’s ‘The Young H.G. Wells’ is a fascinating look at the prolific writer’s rocky beginnings and complicated personal life. Continue reading at The Washington Post
[ The Washington Post | 2021-11-03 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#book explores
#claire tomalin
#prolific writer
A spate of new books wrestle with complex questions about what humans seek from nature and what we should give back. Continue reading at The Washington Post
[ The Washington Post | 2021-11-01 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#natural world
#give back
The industry is facing an escalation in costs, as soaring energy prices and rising shipping fees add to the financial implications of distribution delays, with publishers, printers, analysts and retailers predicting pressure on profits and the likelihood of costs being passed on to consumers. Continue reading at The Bookseller
[ The Bookseller | 2021-10-29 15:37:05 UTC ]
More news stories like this |
It turns out ghosts like their books just as much as the living! Learn all about the most haunted bookstores and libraries in the US and abroad... if you dare. Continue reading at Book Riot
[ Book Riot | 2021-10-29 10:36:00 UTC ]
More news stories like this | News stories tagged with:
#libraries
Amazon has seen huge gains in sales and profits since the pandemic began, but growth in the third quarter was a modest 15%. The company is spending billions to cope with supply chain issues and labor shortages. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-29 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#huge gains
#pandemic began
#spending billions
#labor shortages
Maria Stepanova and Sasha Dugdale (her translator from Russian) feature twice on this year's longlist for the Warwick Prize for Women in Translation, while Fitzcarraldo Editions, which has had a work longlisted every year of the prize, has four titles nominated in 2021. Continue reading at The Bookseller
[ The Bookseller | 2021-10-27 20:49:22 UTC ]
More news stories like this | News stories tagged with:
#warwick prize
#maria stepanova
The International Publishers Association's officers were engaged at Frankfurt Book Fair, Bodour Al Qasimi leading activities and messaging. The post The IPA’s Al Qasimi at Frankfurt: A Voice in the World’s Development Dialogue appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-26 15:41:40 UTC ]
More news stories like this | News stories tagged with:
#al qasimi
#publishers association's
The winner of the 2020 U.S. Key Colors Illustrators Competition chats about her evolution as an artist. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-26 04:00:00 UTC ]
More news stories like this |
Oxford University Press (OUP) has published a global report on the digital divide in education, following the shift to online learning during the pandemic, which reveals disadvantaged students have been "significantly affected". Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 04:47:23 UTC ]
More news stories like this | News stories tagged with:
#digital divide
#online learning
#oxford university press