For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
News tagged with:
#artificial intelligence
#president trump
#hate speech
#pride month
#marketing campaigns
#brand safety
#digital publishers
Most libraries are named after men, but here are 7 U.S. libraries and collections named after women that are worth celebrating. Continue reading at Book Riot
[ Book Riot | 2021-08-09 10:32:00 UTC ]
More news stories like this | News stories tagged with:
#trailblazing women
#libraries
The Women’s Prize for Fiction is partnering with Good Housekeeping magazine to launch a new initiative celebrating writers of fiction aged 35 and under. Continue reading at The Bookseller
[ The Bookseller | 2021-08-06 23:54:31 UTC ]
More news stories like this |
An independent bookshop spotlighting women’s writing is opening in Edinburgh today (6th August), inspired by a successful book club. Continue reading at The Bookseller
[ The Bookseller | 2021-08-06 19:47:21 UTC ]
More news stories like this | News stories tagged with:
#bookshop
The new feature helps podcast publishers better understand who their listeners are — and sell those audiences to advertisers. Continue reading at Media Week
[ Media Week | 2021-08-06 14:45:38 UTC ]
More news stories like this | News stories tagged with:
#nielsen
News and Events In this second episode of WLT Book Buzz, Laura Hernandez & Bunmi Ishola cover 42 books that connect with history. Find out what they read this summer and why these books should be on your shelf. Partition, World War II, the Tulsa Race... Continue reading at World Literature Today
[ World Literature Today | 2021-08-04 15:40:39 UTC ]
More news stories like this | News stories tagged with:
#marjane satrapi
#pnlope bagieu
#great migration
#isabel wilkerson
#yaa gyasi
#yellow sun
#islamic state
#jim crow
#mass incarceration
#michelle alexander
#trevor noah
#historical fiction
“Napoleon: A Life Told in Gardens and Shadows” and “Empire’s Eagles: The Fate of the Napoleonic Elite in America” show unexpected sides of the military upstart Continue reading at The Washington Post
[ The Washington Post | 2021-08-04 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#natural world
The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. The post Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-03 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#hearst uk
#good housekeeping
#product testing
#hearst
Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing... Continue reading at Folio Magazine
[ Folio Magazine | 2021-08-02 17:04:10 UTC ]
More news stories like this | News stories tagged with:
#subscription side
#tom harty
#earnings call
#core subscribers
#shared stories
#tech providers
#niemeier prefers
#limit contracts
#custom publications
#geographic regions
#light customization
#increasing productivity
#multiple channels
#magazine publisher
From frequency changes and staff reorgs to automation and list cleanup, publishers are getting creative when it comes to ensuring long-term viability. The post How Magazine Publishers Are Cutting Print Costs to Improve Profits appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine
[ Folio Magazine | 2021-08-02 17:04:10 UTC ]
More news stories like this | News stories tagged with:
#magazine publishers
#improve profits
Ash Davidson’s debut novel delves into the complex relationship among people who love the trees that are also their livelihood. Continue reading at The Washington Post
[ The Washington Post | 2021-08-02 16:47:33 UTC ]
More news stories like this | News stories tagged with:
#human cost
#complex relationship
#debut novel
Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-02 04:01:00 UTC ]
More news stories like this | News stories tagged with:
#media company
#bonnier corp
#bonnier
In her latest Graphic Content column, Hillary Chute looks at new books from Kristen Radtke and Lizzy Stewart, as well as a first graphic novel from Anne Carson. Continue reading at The New York Times
[ The New York Times | 2021-07-29 09:00:05 UTC ]
More news stories like this | News stories tagged with:
#graphic novelists
#hillary chute
#kristen radtke
#graphic novel
#novelists
Independent publisher Influx Press is launching a new fiction prize for Black British women, in partnership with lifestyle platform Black Ballad. Continue reading at The Bookseller
[ The Bookseller | 2021-07-27 19:32:32 UTC ]
More news stories like this | News stories tagged with:
#fiction prize
#black ballad
#independent publisher
#first novel
Leonard’s ‘M, King’s Bodyguard” is an atmospheric, tightly plotted mystery set in Edwardian London Continue reading at The Washington Post
[ The Washington Post | 2021-07-27 07:00:00 UTC ]
More news stories like this |
News and Events The first-place winning design in the 2021 Neustadt Lit Fest poster design project by Sydney Sleeper University of Oklahoma students Sydney Sleeper, Andie Trillo and Jamie McCarley have been awarded first, second and third place,... Continue reading at World Literature Today
[ World Literature Today | 2021-07-21 14:32:49 UTC ]
More news stories like this | News stories tagged with:
#featured writers
#lit fest
#young readers
#visual communication
#daniel simon
#provide feedback
#graphic designer
#neustadt prizes
#visit neustadtprize
#best-selling author
Cast your vote for one of the six books on the list to become the next #FallonSummerReads book club selection. Votes are due July 18th! Continue reading at Book Riot
[ Book Riot | 2021-07-15 18:52:12 UTC ]
More news stories like this | News stories tagged with:
#tonight show
#book club
Chicago’s memoir, “The Flowering,” looks back at the uphill battle to make it in the art world as a woman. Continue reading at The Washington Post
[ The Washington Post | 2021-07-15 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#art world
#uphill battle
#memoir
No matter if it is Austen or Atwood, the Brontës or Booker winners, data shows men are reluctant to read women – and this has real world implicationsThe byline at the top of this piece reads MA Sieghart, not Mary Ann. Why? Because I really want men to read it too. Female authors through the... Continue reading at The Guardian
[ The Guardian | 2021-07-09 07:00:41 UTC ]
More news stories like this | News stories tagged with:
#mary ann
#female authors
#bront sisters
#george eliot
#jk rowling
#nielsen book
Truck driver shortages, widespread port congestion, and skyrocketing container costs are among the biggest challenges facing the book industry supply chain for the rest of the year and into 2022, panelists on a July 6 BISG webinar looking at freight and shipping issues agreed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-07 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#high costs
#book industry
Popular open source audio editor Audacity has become rather more familiar with controversy recently than it is probably comfortable with. Concerns built up following the software's acquisition by Muse Group and subsequent changes to telemetry and privacy settings. With the latest changes to its... Continue reading at Betanews
[ Betanews | 2021-07-05 09:03:53 UTC ]
More news stories like this | News stories tagged with:
#independent publisher