For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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On the opening day of the U.S. Book Show, Ingram Content Group chairman John Ingram and author Keel Hunt sat down with PW executive editor Jim Milliot, giving publishing professionals a rare glimpse of the inner workings of the distributor, printer, and publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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Keanu Reeves discusses his comic book debut, 'BRZRKR,' with his collaborators, writer Matt Kindt and illustrator Ron Garney. The series tells the epic tale of B., a demigod with a curse for violence. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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In the U.S. Book Show's opening panel, experts discussed the many concerns surrounding the future of the publishing office, the best practices to help bring them back safely, and how the business has changed in an age of remote work. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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A panel of executives from Bookshop.org, Libro.fm, and IndieCommerce discussed ways in which booksellers could use their platforms to take full advantage of the shifts in consumer behavior since the pandemic began. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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In his May 25 keynote at the U.S. Book Show's Libraries Are Essential program, author and sociologist Eric Klinenberg called libraries "the best exemplars of our collective life," arguing that strong libraries will be key to the nation's recovery after a historically challenging year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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The cultural program at this year’s Abu Dhabi International Book Fair, curated by the Emirates Airline Festival of Literature, features a strong roster of writers from the Arab world. (Sponsored) By Publishing Perspectives Staff s Publishing Perspectives readers will remember, the Emirates... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-05-25 01:43:54 UTC ]
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Wake: The Hidden History of Women-Led Slave Revolts by Rebecca Hall and Hugo Martinez is a riveting combination of graphic memoir and inspirational scholarship. An attorney frustrated by repeated encounters with sexism and racism in the criminal justice system, Hall returned to pursue a PhD in... Continue reading at The Millions
[ The Millions | 2021-05-21 10:00:17 UTC ]
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News and Events Mariah Rust and Xin Xu recently were named the recipients of the fourth annual translation prize for students sponsored by World Literature Today at the University of Oklahoma. Consistent with World Literature Today’s commitment to... Continue reading at World Literature Today
[ World Literature Today | 2021-05-20 16:07:11 UTC ]
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'WAKE: The Hidden History of Women-Led Slave Revolts' by Rebecca Hall and Hugo Martinez is a riveting combination of memoir and inspirational scholarship. In this eight-page excerpt Hall's efforts to research a slave revolt in 1712 mark the first steps of a quest that will take her to 18th... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-19 04:00:00 UTC ]
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The Caldecott Medalist and genre-defying storyteller Brian Selznick will speak about his new book and do a live q&a at the inaugural U.S. Book Show on May 27. Here's a preview. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-14 04:00:00 UTC ]
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From current affairs to comics and mysteries to middle grade, here are the big fall titles our reviews editors will be discussing with their editors at the inaugural U.S. Book Show from May 25 to 27. Mark your calendars! Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-14 04:00:00 UTC ]
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The inaugural U.S. Book Show will feature keynotes from Oprah Winfrey, Keanu Reeves, Elizabeth Warren, and many more. Take a look at our featured speaker programming here. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-14 04:00:00 UTC ]
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The U.S. Book Show’s opening seminar will offer attendees a look at challenges and opportunities for libraries in 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-14 04:00:00 UTC ]
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Visit more than 100 virtual booths at the U.S Book Show to meet authors and publishers and get swag. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-13 04:00:00 UTC ]
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Publishers Weekly's new virtual book publishing trade show, the U.S. Book Show, will feature Oprah Winfrey as its opening keynote speaker, and actor Keanu Reeves will speak on a panel about his new graphic novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-11 04:00:00 UTC ]
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For Teacher Appreciation Week, help fund these classroom library and literacy projects in deserving classrooms! Continue reading at Book Riot
[ Book Riot | 2021-05-03 10:42:00 UTC ]
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Hachette UK has been selected as one of the Times Top 50 Employers for Women for the second year running. Continue reading at The Bookseller
[ The Bookseller | 2021-04-28 21:32:56 UTC ]
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FOX News Books hit a marketing bonanza in 'Women of the Bible Speak' as more books offer new perspectives on women in Scripture — whether lionized or demonized, famous or forgotten. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-28 04:00:00 UTC ]
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Constrained by the pandemic, a small but spirited weekend opens the 2021 UNESCO World Book Capital program in Tbilisi. The post Tbilisi Opens Its UNESCO World Book Capital Year: ‘An Historic Day’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-26 16:29:25 UTC ]
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Denouncing 'systemic exploitation of creators’ and publishers,’ Access Copyright cites more than C$150 million lost in unpaid royalties. The post World Book Day: Publishers Call for Canada’s Copyright Law To Be Fixed appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-25 22:48:58 UTC ]
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