For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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At the turn of the 20th century, with few children's books featuring Black characters, one young editor implored his peers to 'Let us make the world know that we are living.' Continue reading at The Conversation
[ The Conversation | 2021-02-05 13:08:13 UTC ]
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Reading choices for your night in — whether you like sweet, steamy or need a good cry. Continue reading at The Washington Post
[ The Washington Post | 2021-02-05 13:00:00 UTC ]
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Call for inquiry into academic publishers as locked-down students unable to access study material onlineCoronavirus – latest updatesSee all our coronavirus coverageLibrarians at UK universities say students’ reading lists for this term are being torn up because of publishers’ “eye-watering”... Continue reading at The Guardian
[ The Guardian | 2021-01-29 12:00:00 UTC ]
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Publishers say there has long been demand for titles on women’s empowerment, but #MeToo and other social justice movements have created a sense of urgency around these books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-29 05:00:00 UTC ]
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JK Rowling is. John le Carré isn’t. Albert Camus and F. Scott Fitzgerald are. George Orwell might or might not be. I’m talking about registered trade marks. Authors make copyright works, and their agents’ job is to maximise revenues from those intangibles. End of story, right? Kind of. A... Continue reading at The Bookseller
[ The Bookseller | 2021-01-26 12:24:33 UTC ]
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Children’s book podcast and radio show "Down the Rabbit Hole" is starting 2021 with a new presenting and production team, including author Sam Sedgman, Scholastic's Hannah Love, Little Tiger's Charlie Morris and The Bookseller's Caroline Carpenter. Continue reading at The Bookseller
[ The Bookseller | 2021-01-26 02:08:20 UTC ]
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News of a Harry Potter show in early development at HBO Max begs the question: what can justify another extension to an already stretched universe?When I saw the news, reported by the Hollywood Reporter, that HBO Max was in talks to develop live-action Harry Potter television series, all details... Continue reading at The Guardian
[ The Guardian | 2021-01-25 21:19:03 UTC ]
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Short of becoming a time machine for well-meaning Gen X slackers, I cannot imagine a grander afterlife for the humble phone booth than to be reincarnated as a cosy wee library. One day you’re a rusted urinal, all-but invisible to the cellphone-clasping masses trundling past, and the next you’ve... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-25 17:54:55 UTC ]
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Has this Google lawyer written the book of the year? The part-time author talks about the inspiration for her thriller about siblings who flee abusive parents and their ‘house of horror’Abigail Dean was about to turn 30 when she suddenly realised that her job as a lawyer was using up all the... Continue reading at The Guardian
[ The Guardian | 2021-01-25 06:00:07 UTC ]
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Chair of Virago Lennie Goodings is presenting a radio programme about legendary editor Max Perkins and editor relationships today for BBC Radio 4, with guests including Sarah Churchwell, Emma Paterson, Colm Toibin and Linda Grant. Continue reading at The Bookseller
[ The Bookseller | 2021-01-25 02:43:10 UTC ]
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In May 2019, Manchester-born writer and journalist Anita Sethi was on a TransPennine train from Liverpool to Newcastle when she became the victim of a race hate crime, a male passenger attacking her with words that, she wrote later, “hurt the very heart of me”. Sethi bravely reported the racial... Continue reading at The Bookseller
[ The Bookseller | 2021-01-21 15:24:54 UTC ]
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Indie publishers are struggling with increased costs and ongoing delays caused by Brexit, with one describing the situation as a “complete nightmare” and another warning it may have to ditch export sales from its site. Continue reading at The Bookseller
[ The Bookseller | 2021-01-20 13:30:15 UTC ]
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Cambridge University Press is asking people to nominate inspiring people for its Dedicated Teacher Awards after a tough year for the profession during the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2021-01-19 12:52:38 UTC ]
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David F. Walker and Marcus Kwame Anderson’s graphic novel The Black Panther Party may be the first introduction to the revolutionary party for some. For others, it will provide additional context to the history. The graphic novel spans from the founding of the party by Huey P. Newton and Bobby... Continue reading at Electric Literature
[ Electric Literature | 2021-01-19 12:00:00 UTC ]
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A pioneering novelist, she was also a passionate publisher, highlighting voices neglected by the mainstream. My life was one of many changed by her enthusiasmStorm Constantine, the fantasy author and book publisher who has died at the age of 64, was a prolific novelist and short-story writer.... Continue reading at The Guardian
[ The Guardian | 2021-01-19 11:41:44 UTC ]
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'In the last year, we've really seen the importance of reliable digital products' amid the constraints of the pandemic, says David Clark. The post Oxford University Press Puts Its Full ‘World Classics’ List Online appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-15 21:53:45 UTC ]
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Bookshops in Scotland will still be able to offer click and collect services despite a toughening of coronavirus restrictions, with Scottish First Minister Nicola Sturgeon branding books “essential items”. Continue reading at The Bookseller
[ The Bookseller | 2021-01-13 21:17:15 UTC ]
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As hospitals struggle to cope, Macmillan’s work on cancer care is more vital than ever. Continue reading at Media Week
[ Media Week | 2021-01-13 15:06:20 UTC ]
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A collection of works by the 19th-century philosopher Arthur Schopenhauer takes on new meaning today. Continue reading at The Washington Post
[ The Washington Post | 2021-01-13 15:00:00 UTC ]
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Explore the myriad powerful stories through visual storytelling and these graphic memoirs and true stories by women, including The Best We Could Do: An Illustrated Memoir by Thi Bui. Continue reading at Book Riot
[ Book Riot | 2021-01-13 11:38:00 UTC ]
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