For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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News and Events Left column (top to bottom): Boris Boubacar Diop, Ludmilla Petrushevskaya; Middle left column: Michális Ganás, Cristina Rivera Garza, Jean-Pierre Balpe; Middle right column: Natalie Diaz, Naomi Shihab Nye, Micheline Aharonian... Continue reading at World Literature Today
[ World Literature Today | 2021-06-15 14:25:01 UTC ]
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The author of a debut novel about diversity in the workplace on how black people act around white people, embracing her hair, and what’s changed a year after George Floyd’s murderZakiya Dalila Harris was born and raised in Connecticut and is currently based in Brooklyn. Now a full-time writer,... Continue reading at The Guardian
[ The Guardian | 2021-06-05 17:00:15 UTC ]
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The science of walking shows us why we should never take it for granted. It’s not just good for your glutes. Continue reading at The Washington Post
[ The Washington Post | 2021-06-05 12:00:00 UTC ]
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The U.S. Book Show featured keynote speeches and discussions with authors of upcoming high-profile titles. Here are the highlights from their comments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-04 04:00:00 UTC ]
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Mya-Rose Craig is a Bristol-based ornithologist who has been blogging about birds as Birdgirl since she was 11. She first gained fame after being featured on the 2010 BBC Four documentary “Twitchers: A Very British Obsession”, and has appeared on “Springwatch”, “Countryfile” and “The One... Continue reading at The Bookseller
[ The Bookseller | 2021-05-28 04:43:18 UTC ]
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The final keynote of the U.S. Book Show on May 27 featured a live Zoom session with Caldecott Medalist Brian Selznick, who spoke about his new book 'Kaleidoscope,' with his editor, David Levithan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-28 04:00:00 UTC ]
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Professors Rachel Noorda and Kathi Inman Berens offer a 21-minute presentation of some key findings from their groundbreaking survey report 'Immersive Media & Books 2020.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-28 04:00:00 UTC ]
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Lisa Taddeo, whose book "Three Women" broke the mold of immersive journalism, talks about her first novel, "Animal," and the struggle to write and live. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-05-27 13:00:06 UTC ]
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Kicking off the day of children’s editors' picks was a conversation between eight editors on forthcoming picture books moderated by 'PW' senior children’s reviews editor Amanda Bruns. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-27 04:00:00 UTC ]
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The last PW Editors’ Picks panel, which closed out the U.S. Book Show on May 27, featured eight editors spotlighting big YA titles coming out this fall, and was moderated by 'PW' reviewer Sanina Clark. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-27 04:00:00 UTC ]
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Anticipated fall middle grade was the focus of this Editors' Picks panel, starring eight editors and moderated by PW reviewer Gnesis Villar. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-27 04:00:00 UTC ]
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Sally Rooney, Lauren Groff, and Atticus Lish were among the authors whose upcoming works of literary fiction were highlighted during this Editors' Picks panel hosted by 'PW' reviews editor David Varno. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
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Did you miss the Editors' Picks panels at the U.S. Book Show? Don't worry. You can check them all out here. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
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The renaissance man and author of the forthcoming memoir 'Unrequited Infatuations' shared his reflections on how the religion of rock ‘n roll shaped a decades-long career as a producer, solo artist, member of the E Street Band, activist, and actor on TV shows including 'The Sopranos.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
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In a keynote Q&A with HarperOne executive editor Rakesh Satyal, Ijeoma Oluo advocated for ordinary people dismantling racism at the grassroots level and spoke about her forthcoming book, 'Be a Revolution.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
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Books on current affairs were in the spotlight when 'PW' reviews editor David Adams sat down with the editors of eight important fall titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
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On the anniversary of the death of George Floyd, a panel at the U.S. Book Show discussed the challenges of and best practices for establishing a more inclusive publishing industry. It starts a the top, with a leadership that is willing to embrace the process of change. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
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The first Editors' Picks panel at the U.S. Book Show was held the afternoon of May 25, with 'PW' comics reviews editor Meg Lemke hosting eight book editors to discuss upcoming titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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A panel of executives from Bookshop.org, Libro.fm, and IndieCommerce discussed ways in which booksellers could use their platforms to take full advantage of the shifts in consumer behavior since the pandemic began. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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In the U.S. Book Show's opening panel, experts discussed the many concerns surrounding the future of the publishing office, the best practices to help bring them back safely, and how the business has changed in an age of remote work. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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