For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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A selection of books published this week; plus, a peek at what our colleagues around the newsroom are reading. Continue reading at The New York Times
[ The New York Times | 2021-08-25 15:26:08 UTC ]
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Louis Theroux has signed a deal with Pan Macmillan for a new book, Theroux the Keyhole, billed as a “heartwarming diary of the weirdness of family life in Covid world”. Continue reading at The Bookseller
[ The Bookseller | 2021-08-25 15:16:12 UTC ]
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For Women in Translation month, we’ve curated a reading list of novels and short story collections written and translated by women. Exploring everything from gender biases and millennial burnout in the Japanese workplace to a toxic relationship in Iceland, these stories expand our perspectives... Continue reading at Electric Literature
[ Electric Literature | 2021-08-25 11:00:00 UTC ]
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The follow-up to “The Silence of the Girls” follows Briseis after the death of Achilles. Continue reading at The Washington Post
[ The Washington Post | 2021-08-24 13:00:00 UTC ]
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In ‘The Madness of Crowds,’ the sweet town of Three Pines struggles with the pandemic and its fallout. Continue reading at The Washington Post
[ The Washington Post | 2021-08-24 13:00:00 UTC ]
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Independent publisher Pinter & Martin has snapped up Kimberly Seals Allers' "positive, empowering" birthing guide for Black mothers. Continue reading at The Bookseller
[ The Bookseller | 2021-08-24 08:31:58 UTC ]
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For IVPs new president and publisher, the first person of color to lead the house, ‘bold’ could be her middle name. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-24 04:00:00 UTC ]
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Nat Geo’s Explorer Academy series blends fact, fiction, and breathless adventure to deliver a unique reading experience. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-16 04:00:00 UTC ]
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Deep in the heart of Appalachia, modern science and America's bucolic past meet at a unique crossroad of scientific discovery and luddite lifestyles. The Quiet Zone, by journalist Stephen Kurczy, is the story of a sleepy small town that hosts the Green Bank radio telescope. But the presence of... Continue reading at Engadget
[ Engadget | 2021-08-14 15:30:30 UTC ]
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The rise of oil money led to fundamental shifts in U.S. relationships, David Wight argues. Continue reading at The Washington Post
[ The Washington Post | 2021-08-13 12:00:00 UTC ]
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Last week, Apple previewed a number of updates meant to beef up child safety features on its devices. Among them: a new technology that can scan the photos on users’ devices in order to detect child sexual abuse material (CSAM). Though the change was widely praised by some lawmakers and child... Continue reading at Engadget
[ Engadget | 2021-08-12 18:30:29 UTC ]
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Most libraries are named after men, but here are 7 U.S. libraries and collections named after women that are worth celebrating. Continue reading at Book Riot
[ Book Riot | 2021-08-09 10:32:00 UTC ]
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The Women’s Prize for Fiction is partnering with Good Housekeeping magazine to launch a new initiative celebrating writers of fiction aged 35 and under. Continue reading at The Bookseller
[ The Bookseller | 2021-08-06 23:54:31 UTC ]
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An independent bookshop spotlighting women’s writing is opening in Edinburgh today (6th August), inspired by a successful book club. Continue reading at The Bookseller
[ The Bookseller | 2021-08-06 19:47:21 UTC ]
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The new feature helps podcast publishers better understand who their listeners are — and sell those audiences to advertisers. Continue reading at Media Week
[ Media Week | 2021-08-06 14:45:38 UTC ]
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News and Events In this second episode of WLT Book Buzz, Laura Hernandez & Bunmi Ishola cover 42 books that connect with history. Find out what they read this summer and why these books should be on your shelf. Partition, World War II, the Tulsa Race... Continue reading at World Literature Today
[ World Literature Today | 2021-08-04 15:40:39 UTC ]
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“Napoleon: A Life Told in Gardens and Shadows” and “Empire’s Eagles: The Fate of the Napoleonic Elite in America” show unexpected sides of the military upstart Continue reading at The Washington Post
[ The Washington Post | 2021-08-04 14:00:00 UTC ]
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The Good Housekeeping Institute set the precedent for Hearst UK and the new Hearst Institute is looking to replicate those successes across all its brands. The post Hearst UK wants all of its brands to have Good Housekeeping’s authority in product testing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-03 04:01:00 UTC ]
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From frequency changes and staff reorgs to automation and list cleanup, publishers are getting creative when it comes to ensuring long-term viability. The post How Magazine Publishers Are Cutting Print Costs to Improve Profits appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine
[ Folio Magazine | 2021-08-02 17:04:10 UTC ]
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Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing... Continue reading at Folio Magazine
[ Folio Magazine | 2021-08-02 17:04:10 UTC ]
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