For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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The books of the last two decades show how overreacting to the attacks unmade America’s values. Continue reading at The Washington Post
[ The Washington Post | 2021-09-03 10:00:07 UTC ]
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Booksellers focused on the nuts-and-bolts of indie bookselling in a post-pandemic world, with Wednesday roundtables on gift bundles and boxes and hosting virtual events especially well attended by Ci9 booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-03 04:00:00 UTC ]
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Charity Libraries Unlimited, which aims to bring libraries’ work to new audiences, has come up with an innovative way to reach potential readers at libraries across Devon. Continue reading at The Bookseller
[ The Bookseller | 2021-09-02 22:53:52 UTC ]
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The story of the First World War has been told in fiction, film, and television many times since the Great War began in 1914. Previously, we gathered together some of the best poems about the First World War, but what about the novels and short stories that have been written? […] Continue reading at Interesting Literature
[ Interesting Literature | 2021-09-02 14:00:03 UTC ]
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In this week’s episode, Kendra and Jaclyn discuss books around the theme of incarceration. From the episode: Kendra: My first pick is From the Desk of Zooey Washington by Janae Marks. It’s titled The Faraway Truth in the UK. This was one of our recent Patreon Book Club picks, and we had a great... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-01 08:48:56 UTC ]
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Nielsen seems to be betting the industry will shrug off its loss of accreditation. Continue reading at Advertising Age
[ Advertising Age | 2021-08-30 09:00:00 UTC ]
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The tennis great and longtime activist shares little-known stories in her autobiography. Continue reading at The Washington Post
[ The Washington Post | 2021-08-27 12:00:00 UTC ]
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White Rabbit has acquired This Woman’s Work: Essays on Music, an essay collection edited by founding member of band Sonic Youth Kim Gordon, and former music journalist Sinéad Gleeson. Continue reading at The Bookseller
[ The Bookseller | 2021-08-26 12:37:21 UTC ]
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Cambridge University Press is to release an audiobook featuring all of Shakespeares sonnets, narrated by Lolita Chakrabarti and Kenneth Branagh. Continue reading at The Bookseller
[ The Bookseller | 2021-08-25 16:30:36 UTC ]
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A selection of books published this week; plus, a peek at what our colleagues around the newsroom are reading. Continue reading at The New York Times
[ The New York Times | 2021-08-25 15:26:08 UTC ]
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Louis Theroux has signed a deal with Pan Macmillan for a new book, Theroux the Keyhole, billed as a “heartwarming diary of the weirdness of family life in Covid world”. Continue reading at The Bookseller
[ The Bookseller | 2021-08-25 15:16:12 UTC ]
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For Women in Translation month, we’ve curated a reading list of novels and short story collections written and translated by women. Exploring everything from gender biases and millennial burnout in the Japanese workplace to a toxic relationship in Iceland, these stories expand our perspectives... Continue reading at Electric Literature
[ Electric Literature | 2021-08-25 11:00:00 UTC ]
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The follow-up to “The Silence of the Girls” follows Briseis after the death of Achilles. Continue reading at The Washington Post
[ The Washington Post | 2021-08-24 13:00:00 UTC ]
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In ‘The Madness of Crowds,’ the sweet town of Three Pines struggles with the pandemic and its fallout. Continue reading at The Washington Post
[ The Washington Post | 2021-08-24 13:00:00 UTC ]
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Independent publisher Pinter & Martin has snapped up Kimberly Seals Allers' "positive, empowering" birthing guide for Black mothers. Continue reading at The Bookseller
[ The Bookseller | 2021-08-24 08:31:58 UTC ]
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For IVPs new president and publisher, the first person of color to lead the house, ‘bold’ could be her middle name. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-24 04:00:00 UTC ]
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Nat Geo’s Explorer Academy series blends fact, fiction, and breathless adventure to deliver a unique reading experience. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-16 04:00:00 UTC ]
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Deep in the heart of Appalachia, modern science and America's bucolic past meet at a unique crossroad of scientific discovery and luddite lifestyles. The Quiet Zone, by journalist Stephen Kurczy, is the story of a sleepy small town that hosts the Green Bank radio telescope. But the presence of... Continue reading at Engadget
[ Engadget | 2021-08-14 15:30:30 UTC ]
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The rise of oil money led to fundamental shifts in U.S. relationships, David Wight argues. Continue reading at The Washington Post
[ The Washington Post | 2021-08-13 12:00:00 UTC ]
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Last week, Apple previewed a number of updates meant to beef up child safety features on its devices. Among them: a new technology that can scan the photos on users’ devices in order to detect child sexual abuse material (CSAM). Though the change was widely praised by some lawmakers and child... Continue reading at Engadget
[ Engadget | 2021-08-12 18:30:29 UTC ]
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