For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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The classic adventure story mirrors the holiday season — weeks of madcap action and inner turmoil that usher in a morning of gladness and goodwill. Continue reading at The Washington Post
[ The Washington Post | 2021-12-22 13:00:00 UTC ]
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Creative Access has released research to coincide with its 10-year anniversary, revealing the disproportionate impact of Covid-19 on people from under-represented groups in publishing, including a sharp decline in financial stability. Continue reading at The Bookseller
[ The Bookseller | 2021-12-17 03:20:02 UTC ]
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bell hooks was a legend. She was also human, and we should celebrate her complexity. Continue reading at The Washington Post
[ The Washington Post | 2021-12-16 17:44:05 UTC ]
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The Guest of Honor Spain program at Frankfurter Buchmesse 2022 will reflect the strong position of women in Spanish publishing. (Sponsored) The post Spain’s Women in Publishing: ‘A Major Role in Defining Literary Trends’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-12-16 12:32:30 UTC ]
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Claire McGowan’s true crime investigation, The Vanishing Triangle, has been acquired by Little A, the literary imprint of Amazon Publishing. Continue reading at The Bookseller
[ The Bookseller | 2021-12-15 16:24:14 UTC ]
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Scholastic UK has announced a global publishing deal with 9 Story Media Group and Karma’s World Entertainment for a new Netflix series. Continue reading at The Bookseller
[ The Bookseller | 2021-12-13 02:29:44 UTC ]
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Romanticizing that war has led us to seek another just as “good,” Elizabeth Samet writes. Continue reading at The Washington Post
[ The Washington Post | 2021-12-10 13:00:00 UTC ]
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A recent roundup of the ‘best books of 2021’ had every possible genre of novel – with the unsurprising exception of romanceIn the four months since my first novel came out, I’ve had the same conversation probably a dozen times.“What’s it about?” a well-meaning stranger will ask. “Well,” I’ll... Continue reading at The Guardian
[ The Guardian | 2021-12-05 15:25:24 UTC ]
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Continuing our series looking behind the headlines of 2021, we speak to the philosophy professor who resigned from Sussex University after protests over her views on gender and transgender rightsGaza bookseller Samir Mansour: ‘It was shocking to realise I was a target’When Kathleen Stock opens... Continue reading at The Guardian
[ The Guardian | 2021-12-05 10:00:51 UTC ]
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Critic Michael Dirda picks illustrated books that won’t just sit on your coffee table. Continue reading at The Washington Post
[ The Washington Post | 2021-12-01 13:00:00 UTC ]
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Marc Myers’s oral history looks at the explosion of rock concerts over four decades. Continue reading at The Washington Post
[ The Washington Post | 2021-12-01 12:00:00 UTC ]
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Lit Lists 2021 was a robust year for literary translations. This list kept growing, and we didn’t resist. As always, though, we recognize there are, thankfully, many more and hope you’ll add them in the comments, along with those you’re eagerly... Continue reading at World Literature Today
[ World Literature Today | 2021-11-29 19:56:31 UTC ]
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Delegates from 16 of UNESCO's World Book Capitals convened in Sharjah to explore the WBC network and what it can offer. The post At Sharjah: A UNESCO World Book Capital Network Meeting appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-11-22 19:44:51 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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The Hay Festival and the Women's Prize are some of the literature organisations to have benefitted from the latest round of the government’s Culture Recovery Fund administered through Arts Council England. Continue reading at The Bookseller
[ The Bookseller | 2021-11-22 05:55:21 UTC ]
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Kate Mosse and Sunny Singh have revealed the opposition facing their book prizes, with people at first accusing the Jhalak of "diluting literary merit". Continue reading at The Bookseller
[ The Bookseller | 2021-11-20 05:15:55 UTC ]
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New books by women writers of faith tackle racism, abortion, mental health, and other tough subjects. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-19 05:00:00 UTC ]
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Open Road Integrated Media’s Ignition program has substantially increased since the start of the pandemic, and profits for its partner publishers are on the rise. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-17 05:00:00 UTC ]
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Cambridge University Press (CUP) has landed a second body image book by Dr Charlotte Markey, this time focusing on boys. Continue reading at The Bookseller
[ The Bookseller | 2021-11-15 19:46:09 UTC ]
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Authors including Elizabeth Day, June Sarpong and Dolly Alderton are among those supporting a new T-shirt initiative to spotlight iconic female writers, launched by the Women's Prize Trust. Continue reading at The Bookseller
[ The Bookseller | 2021-11-14 18:47:39 UTC ]
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