For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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Frank Herbert’s magnum opus: masterful or clumsy? Denis Villeneuve’s movie continues the debate. Continue reading at The Washington Post
[ The Washington Post | 2021-10-21 13:13:42 UTC ]
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Cambridge University Press is launching an initiative it describes as a "new concept" for the journal, bringing researchers from different fields together to explore fundamental questions which cut across traditional disciplines. Continue reading at The Bookseller
[ The Bookseller | 2021-10-21 11:06:33 UTC ]
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Lucy Corin’s discursive family drama is set against the backdrop of the 2008 financial crisis. Continue reading at The Washington Post
[ The Washington Post | 2021-10-19 13:00:00 UTC ]
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Quercus imprint MacLehose Press has acquired My Pen is the Wing of a Bird: New Fiction by Afghan Women, an anthology of contemporary women's short stories with an introduction by BBC chief international correspondent Lyse Doucet. Continue reading at The Bookseller
[ The Bookseller | 2021-10-19 02:58:08 UTC ]
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Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace's view... Continue reading at AdWeek
[ AdWeek | 2021-10-18 11:00:00 UTC ]
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Korean author Kim Hyo-eun has won the Professional Children’s Publishing category of the World Illustration Awards 2021, with her book I Am the Subway, translated by Deborah Smith and published in the UK by Scribble. Continue reading at The Bookseller
[ The Bookseller | 2021-10-13 05:13:06 UTC ]
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Book Reviews Photo by andy lapham / Flickr Whether he is recounting his nighttime drive with a late colleague and poet around the beltway of the pulsing and vibrant São Paulo—a city so full of people and culture that it seems to have its own... Continue reading at World Literature Today
[ World Literature Today | 2021-10-11 20:56:08 UTC ]
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This post keeps spoilers to the bare minimum since the show will not air until October 28th.While Star Trek certainly has its share of young fans, it’s never been specifically for the kids. Sure, there was the animated show back in the ‘70s, but that was basically a continuation of the original... Continue reading at Engadget
[ Engadget | 2021-10-11 18:30:49 UTC ]
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Columnist Jennifer Rubin chronicles the activists and politicians who “saved democracy.” Continue reading at The Washington Post
[ The Washington Post | 2021-10-08 12:00:00 UTC ]
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Steven Pinker offers hope that rationality can return to personal and civic life. Continue reading at The Washington Post
[ The Washington Post | 2021-10-08 12:00:00 UTC ]
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The Mountains & Plains Independent Booksellers Assocation's annual trade show, its first in-person gathering since 2019 was a celebration of a community's resilience, as new booksellers were welcomed to the gathering. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
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Publishers speak of the profound effect the prize has had on Australia’s book industry in the decade since its establishmentOn International Women’s Day in 2011, a group of Australian women writers and editors appeared at a literary salon and spoke about their frustration at the male-dominated... Continue reading at The Guardian
[ The Guardian | 2021-10-07 01:56:57 UTC ]
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Interviews Dimitris Lyacos with Marsias / Photo by Walter Melcher In 2019 I interviewed Dimitris Lyacos on the occasion of the US tour/launch of his trilogy, Poena Damni, which had been recently released in the English complete edition. When we... Continue reading at World Literature Today
[ World Literature Today | 2021-10-04 20:23:19 UTC ]
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After criticism of the ‘casual racism’ of a story about a Chinese boy, the publisher has taken it out of the next print run of the bestselling anthology David Walliams’ story about a Chinese boy called Brian Wong, which was criticised by campaigners for its “casual racism”, is set to be removed... Continue reading at The Guardian
[ The Guardian | 2021-10-04 12:03:02 UTC ]
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When it comes to haunted houses, House Beautiful thinks the ghosts have gotten all the attention. To compensate, on Wednesday the Hearst title launched the first podcast in its 125-year history, a free, five-episode product called Dark House, which will explore the stories and architecture... Continue reading at AdWeek
[ AdWeek | 2021-10-01 12:00:00 UTC ]
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The Women's Prize Trust Discoveries writing development programme is returning this year in partnership with Audible and backed by Curtis Brown. Continue reading at The Bookseller
[ The Bookseller | 2021-09-29 19:15:53 UTC ]
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Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-29 04:01:00 UTC ]
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You no longer have to wonder just what Netflix's adaptation of Sandman will look like. Netflix has shared a teaser for The Sandman that reveals the pivotal moment when an occult ritual captures Morpheus (aka Dream, played by Tom Sturridge) and sets the story in motion. As author Neil Gaiman put... Continue reading at Engadget
[ Engadget | 2021-09-25 17:30:41 UTC ]
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Yes! I do. You probably do, too. Well, starting today, as part of the International Literature Festival Utrecht, you can indeed stream video of the utterly delightful Olivia Colman reading a brand new lecture by Elena Ferrante (as translated by Ann Goldstein; the lecture will also be available... Continue reading at Literrary Hub
[ Literrary Hub | 2021-09-24 13:20:11 UTC ]
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Holly Smale, bestselling author of the Geek Girl series, discusses how autistic characters, and authors, should no longer be seen as ‘niche’ Continue reading at The Bookseller
[ The Bookseller | 2021-09-23 18:27:19 UTC ]
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