For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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The Bologna bookstore, Giannino Stoppani, was damaged by fire in May. Sharjah World Book Capital has contributed €50,000 to assist. The post Sharjah World Book Capital Supports a Fire-Damaged Italian Bookstore appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-11-08 12:43:42 UTC ]
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The impact of Japanese RPGs on pop and gaming culture cannot be overstated. From Final Fantasy and Phantasy Star to Chrono Trigger, NieR, and Fire Emblem — JRPGs have spanned console generations, bridged the Japanese and North American markets, spawned entire universes of IP and delivered... Continue reading at Engadget
[ Engadget | 2022-11-06 15:30:37 UTC ]
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Several new books challenge historical narratives, patriarchal assumptions, and religious practices that have undermined women’s roles, place, and power in faith communities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
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“Shuna’s Journey,” a newly translated manga by the celebrated children’s animator, asks what it’s like to be a child in a world that is dead or dying. Continue reading at New Yorker
[ New Yorker | 2022-11-01 16:20:02 UTC ]
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Actor Geena Davis’ memoir “Dying of Politeness” tells the story of how her movie roles gave her the confidence to move beyond extreme deference. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2022-10-28 18:56:26 UTC ]
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Several regionals are sharing good news with their memberships: while MIBA reports that its membership numbers are skyrocketing, SIBA announced that it will hold a joint show with NAIBA in-person in August, 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-28 04:00:00 UTC ]
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Commended for revealing 'attitudes to female homicides,' Alia Trabucco Zerán's work of research wins the British Academy's £25,000 award. The post ‘When Women Kill’ Wins the 2022 British Academy Book Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-27 02:56:02 UTC ]
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Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age
[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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As the world book industry gathers in Frankfurt, UK executives share insights on today’s top publishing concerns—chief among them is cost. The post UK Execs: When Business is Booming and So Are the Costs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-20 12:25:15 UTC ]
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The publisher and writer – who has died aged 84 – was a pioneering champion of female writers. Virago’s chair Lennie Goodings remembers her long-time colleague and friendMore than 40 years ago when Carmen and I were working late in the first Virago office on Wardour Street I asked her why she... Continue reading at The Guardian
[ The Guardian | 2022-10-18 15:06:43 UTC ]
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After Mary Sears and her team had revolutionized the field of oceanography, but before Katherine G. Johnson, Dorothy Vaughan and Mary Jackson helped put John Glenn into orbit, a cadre of women programmers working for the US government faced an impossible task: train ENIAC, the world's first ... Continue reading at Engadget
[ Engadget | 2022-10-16 14:30:01 UTC ]
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The moves at the nation’s largest newspaper publisher include a week of mandatory unpaid leave and voluntary buyouts. Continue reading at The New York Times
[ The New York Times | 2022-10-12 21:51:53 UTC ]
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It is a truth universally acknowledged that there are as many definitions of “feminism” and “science fiction” as there are people who identify as feminists and science fiction enthusiasts—in fact, that is part of what makes both of these communities attractive to many people. However, by 1981,... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-11 08:53:20 UTC ]
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PW’s annual ranking of the world’s largest publishers in 2021 shows little change from 2020 among the top 10 Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
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Kelcey Ervick’s ‘The Keeper’ is a graphic memoir about her love of soccer as well as a lively celebration of girl athletes and the role of sports and Title IX legislation in transforming the lives of American girls and women for the better. An eight-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-05 04:00:00 UTC ]
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A smaller New England Independent Booksellers Association show was no less lively for it, with booksellers celebrating streaks of good sales and welcoming a new board to the association. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-26 04:00:00 UTC ]
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Michael Dirda recalls a time of typewriters and landlines, of putting together a newspaper section that captured the joy of literature and love of reading. Continue reading at The Washington Post
[ The Washington Post | 2022-09-22 15:00:54 UTC ]
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With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age
[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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Booksellers appreciated the mix of big and small and regional and national publishers who made the trip to Tacoma for the Pacific Northwest Booksellers Association fall trade show. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-22 04:00:00 UTC ]
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Higher costs increased Scholastic's first quarter loss to $58.1 million, from $32 million in the first quarter of fiscal 2022, despite a 1.2% increase in sales. The results were "on plan," the publisher said, adding that it still expects sales and earnings in fiscal 2023 to rise over fiscal 2022. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-22 04:00:00 UTC ]
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