For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
News tagged with:
#artificial intelligence
#president trump
#hate speech
#pride month
#marketing campaigns
#brand safety
#digital publishers
Is there anything you can't find at a library? These 10 scenes from horror movies and TV shows prove that libraries save lives. Continue reading at Book Riot
[ Book Riot | 2022-07-25 10:36:00 UTC ]
More news stories like this | News stories tagged with:
#tv shows
#horror movies
#libraries
France's Strasbourg is to begin its tenure as UNESCO's World Book Capital on April 23, 2024, as Accra concludes its year in the role. The post UNESCO Names Strasbourg Its World Book Capital 2024 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-20 20:26:21 UTC ]
More news stories like this | News stories tagged with:
#world book
Journalist and super fan Danyel Smith champions the role of Black women in pop music in “Shine Bright,” which combines memoir with music history. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2022-07-18 19:10:00 UTC ]
More news stories like this | News stories tagged with:
#pop music
#shine bright
#black women
#music history
#memoir
Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company
[ Fast Company | 2022-07-16 07:00:30 UTC ]
More news stories like this | News stories tagged with:
#multiyear deal
#ted lasso
#hannah waddingham
#best-selling book
Lindsey Fitzharris's “The Facemaker: A Visionary Surgeon’s Battle to Mend the Disfigured Soldiers of World War I” tells of a plastic surgeon whose care went beyond physical healing. Continue reading at The Washington Post
[ The Washington Post | 2022-07-15 12:00:26 UTC ]
More news stories like this | News stories tagged with:
#world war
The reality show format offers amateurs and unknowns a chance to display their latent talent and work with mentors to nurture it in a competition charged with tension. Could the format work for writers, too? Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-13 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#great author
Contestants will enter a writers’ retreat and be given 30 days to write a novel while completing ‘live-wire’ challenges Reality TV producers have exhausted singers, dancers, drag artists, potters, tailors, and beautiful young people hoping to find love. Now, it seems, the spotlight has fallen on... Continue reading at The Guardian
[ The Guardian | 2022-07-12 11:04:45 UTC ]
More news stories like this | News stories tagged with:
#kwame alexander
#great author
#find love
#bestselling author
In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#recognizable brands
#graphic design
#planned series
The Heterodoxy club of the early 1900s was made up of mostly college-educated women who debated radical ideas and lived radical lives. Continue reading at The Washington Post
[ The Washington Post | 2022-07-08 12:00:27 UTC ]
More news stories like this | News stories tagged with:
#modern feminism
#early 1900s
Book review of "An Immense World: How Animal Senses Reveal the Hidden Realms Around Us" by Ed Yong Continue reading at The Washington Post
[ The Washington Post | 2022-07-01 12:00:27 UTC ]
More news stories like this | News stories tagged with:
#immense world
#book review
His groundbreaking work on such seminal characters as Judge Dredd, Preacher and Punisher is being celebrated with a posthumous show of his remarkable legacyThere are few artists who exemplify the anarchic, irreverent and anti-authoritarian British take on the comic book the way Steve Dillon... Continue reading at The Guardian
[ The Guardian | 2022-06-30 13:00:06 UTC ]
More news stories like this | News stories tagged with:
#executive producer
#comic book
The best literary fiction is in some ways a simple character study. It is a roadmap into the interiority of a specific character: the way they think, how their identity impacts their relationships, and what decisions get made in response to the socio-political pressures shaping their lives. But... Continue reading at Electric Literature
[ Electric Literature | 2022-06-24 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#love appeared
#young women
#electric literature
#literary fiction
Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here.Netflix talks to Google about its ad plans “Netflix’s ad tech business is one of the hottest deals on offer in... Continue reading at Advertising Age
[ Advertising Age | 2022-06-21 20:59:38 UTC ]
More news stories like this | News stories tagged with:
#ad industry
#nielsen
This year, a Neon Hemlock Press novella won a Nebula. But what is this publisher, where did it come from, and what does it put out? Continue reading at Book Riot
[ Book Riot | 2022-06-21 10:36:00 UTC ]
More news stories like this | News stories tagged with:
#big world
#speculative fiction
#small press
ABC chair says in media lecture she was ‘hissed at’ and accepted only after achieving successGet our free news app; get our morning email briefingNews Corp was a world of open sexism in the 198os where women were regarded as the enemy, ABC chair Ita Buttrose has said in a media lecture.“In 1981,... Continue reading at The Guardian
[ The Guardian | 2022-06-17 11:30:09 UTC ]
More news stories like this | News stories tagged with:
#magazine editor
#news corp
Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week
[ Media Week | 2022-06-16 07:59:53 UTC ]
More news stories like this | News stories tagged with:
#editorial team
#digital publishing
Ruth Ozeki has won the 2022 Women’s Prize for Fiction for her novel 'The Book of Form and Emptiness' (Penguin), which comes with a £30,000 ($36,500) cash award. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-16 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#ruth ozeki
Danyel Smith, author of 'Shine Bright: A Very Personal History of Women in Pop Music,' on the music writing that excites her the most. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-16 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#pop music
#danyel smith
#shine bright
#personal history
Nielsen One Alpha, to be showcased at Cannes, will add outcomes measurement options for CPG and automotive by early 2023. Continue reading at Advertising Age
[ Advertising Age | 2022-06-15 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Ibram X. Kendi joins the L.A. Times Book Club to discuss "How to Raise an Antiracist." Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-06-14 14:00:53 UTC ]
More news stories like this | News stories tagged with:
#times book