Women's lifestyle site rides native-ad trend to the bank

During the past year, native advertising has gone from being the girl traditional publishers wanted to date but worried would hurt their reputation, to the trophy wife whom they always want by their... To view the full story, click the title link. Continue reading at 'Crains New York'

[ Crains New York | 2015-05-05 00:00:00 UTC ]
News tagged with: #native advertising

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Procter & Gamble, a U.S. soccer sponsor, backs the women’s team's fight for equal pay: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Procter & Gamble’s Secret deodorant brand, an official sponsor of U.S.... Continue reading at Advertising Age

[ Advertising Age | 2019-07-15 10:00:00 UTC ]
More news stories like this | News stories tagged with: #big tech #literally millions #find ways #full interview #garett sloane #broad range #plot point #kindle

Google placed 'Stranger Things' AR ads in 'The New York Times'

If you see advertisements for a mall that look like they came straight out of the '80s on today's print edition of The New York Times, fire up Google Lens. Those neon-colored ads are most likely for Starcourt, the fictional Hawkins, Indiana mall that... Continue reading at Engadget

[ Engadget | 2019-07-11 13:00:00 UTC ]
More news stories like this | News stories tagged with: #google lens #stranger things

The New National Literature of Canada Is Being Written by Women

As an American-born literature scholar and writer who became a permanent resident of Canada last year, I’ve spent a lot of time recently wondering how to differentiate between American literature and Canadian literature. Growing up in the 1980s, I saw these two nations as not just contiguous but... Continue reading at Electric Literature

[ Electric Literature | 2019-07-10 11:00:48 UTC ]
More news stories like this | News stories tagged with: #women appeared #national literature #ve spent #canadian literature #electric literature #american literature

Cleeves and Fuller join Killer Women line-up

Ann Cleeves and Michael Fuller are among the writers on this year's Killer Women Festival of Crime Writing and Drama line-up, as the event moves to a new date. Continue reading at The Bookseller

[ The Bookseller | 2019-07-09 04:18:54 UTC ]
More news stories like this | News stories tagged with: #crime writing

King of Soho to sponsor inaugural Comedy Women in Print awards

The inaugural Comedy Women in Print awards (CWIP) will be sponsored by gin brand, The King of Soho. Continue reading at The Bookseller

[ The Bookseller | 2019-07-08 13:30:40 UTC ]
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‘Deep River’ bucks every literary trend, and that’s what makes it so charming

Karl Marlantes’s new novel is a sweeping family saga set in Oregon logging country. Continue reading at The Washington Post

[ The Washington Post | 2019-07-08 13:00:00 UTC ]
More news stories like this | News stories tagged with: #karl marlantes

‘Women at the Forefront’: Three Interviews From PublisHer at Nairobi

The second international event in the PublisHer series featured performance, discussion, and networking at the International Publishers Association's 'Africa Rising' seminar in Nairobi. The post ‘Women at the Forefront’: Three Interviews From PublisHer at Nairobi appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-07-08 05:30:55 UTC ]
More news stories like this | News stories tagged with: #post women #international event #africa rising #publishers association's

Diana Evans scoops South Bank Sky Arts literature prize

Diana Evans has won the South Bank Sky Arts Award for her book Ordinary People (Chatto & Windus). Continue reading at The Bookseller

[ The Bookseller | 2019-07-08 04:24:03 UTC ]
More news stories like this | News stories tagged with: #diana evans #literature prize

Tochi Onyebuchi Recommends African Visions of the Future by Women and Nonbinary Authors

Tochi Onyebuchi’s young adult books, the duology Beasts Made of Night and Crown of Thunder, are fantasy novels with a Nigeria-influenced setting. His upcoming War Girls is set in a post-nuclear, post-climate change Nigeria of 2172. Riot Baby, his first novel for adults (also forthcoming), is a... Continue reading at Electric Literature

[ Electric Literature | 2019-07-04 11:00:10 UTC ]
More news stories like this | News stories tagged with: #nonbinary authors #fantasy novels #american racism #electric literature #first novel

As the U.S. advances on a title defense, Women's World Cup ratings soar

The 2019 FIFA Women’s World Cup has been putting up big numbers for Fox Sports, and if the United States squad can get past England in Tuesday’s semifinal match, advertisers are all but assured that a massive audience will tune in for the July 7 final. According to Nielsen live-same-day data,... Continue reading at Advertising Age

[ Advertising Age | 2019-07-01 17:19:54 UTC ]
More news stories like this | News stories tagged with: #soccer fans #west coast #tv estimates #wells fargo #$6 million #wednesday afternoon #nielsen

A delightfully absurd ad goes viral. Plus, the latest Kim Kardashian West branding controversy: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age

[ Advertising Age | 2019-06-28 10:00:00 UTC ]
More news stories like this | News stories tagged with: #procter gamble #saturday morning #honest conversation #forwarded email #nielsen

From Amazon to Uber, internet companies are driving U.S. ad spend

If you want to see what’s driving ad spending, just look at the gains: The biggest U.S. internet companies—including the likes of Amazon, Facebook and Uber—are powering the ad market as they double down on their own marketing. That’s the key takeaway from the 64th annual Ad Age Leading National... Continue reading at Advertising Age

[ Advertising Age | 2019-06-28 09:00:00 UTC ]
More news stories like this | News stories tagged with: #great depression #bottom line #exclusive access #marketer profiles #agency rosters #internet companies #time warner

Ozone Project to sell ads on self-serve basis after striking OpenX deal

UK news publishers want to make it easier for advertisers to buy directly and keep control of their data. Continue reading at Media Week

[ Media Week | 2019-06-26 08:28:48 UTC ]
More news stories like this | News stories tagged with: #sell ads #news publisher

Whose ad spending is up? The big FANG theory

When it comes to ad spending, the FANG gang has developed some serious teeth. For the first time, all four FANG companies—Facebook, Amazon, Netflix and Google parent Alphabet—rank among the top 100 spenders in Ad Age Leading National Advertisers 2019. FANG—Wall Street lingo for these internet... Continue reading at Advertising Age

[ Advertising Age | 2019-06-25 07:00:00 UTC ]
More news stories like this | News stories tagged with: #google assistant #exclusive access #marketer profiles #agency rosters #time warner #magazine publisher #digital media

Do millennial women really need the book ‘How to Skimm Your Life’? Give us more credit.

This guide, from the women behind theSkimm, is what you’d expect: A chatty collection of information and advice. Continue reading at The Washington Post

[ The Washington Post | 2019-06-24 14:44:00 UTC ]
More news stories like this | News stories tagged with: #millennial women

Trapeze signs Reid's 'empowering' guide for women

Trapeze has signed an empowering call to arms from journalist and author Rebecca Reid about how women need to assert themselves in day-to-day life. Continue reading at The Bookseller

[ The Bookseller | 2019-06-23 20:57:27 UTC ]
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Bipartisan Group of News Sites Launch Digital News Alliance for 2020 Election Advertising

A bipartisan group of political publishers including Daily Caller, Mediaite, Raw Story, Alternet, Law&Crime, and the Washington Free Beacon have launched Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-21 15:26:03 UTC ]
More news stories like this | News stories tagged with: #publishers including

Uber’s Latest Lawsuit Calls Out Agencies, Advertisers and Now Ad Tech

Two years ago, Uber filed a multimillion-dollar lawsuit against its agency partner Fetch, accusing it of running fraudulent ads. Now it looks as if the ride-hailing giant is taking the legal battle further down the supply chain. According to court documents unsealed this week, the recently IPO'd... Continue reading at AdWeek

[ AdWeek | 2019-06-19 20:45:09 UTC ]
More news stories like this | News stories tagged with: #ad tech #legal battle #supply chain #e-book

Print Media Is Underserved by Not Including Black-Owned Media in Ad Buys

Last September, my Instagram feed was filled with this collage of beautiful black women on the covers of various print media outlets. However, I immediately noticed a clear and apparent flaw: Only one of the magazines were actually owned and run by a person of color (Essence). The rest, contrary... Continue reading at AdWeek

[ AdWeek | 2019-06-19 16:15:54 UTC ]
More news stories like this | News stories tagged with: #ad buys #instagram feed #print media