Women's lifestyle site rides native-ad trend to the bank

During the past year, native advertising has gone from being the girl traditional publishers wanted to date but worried would hurt their reputation, to the trophy wife whom they always want by their... To view the full story, click the title link. Continue reading at 'Crains New York'

[ Crains New York | 2015-05-05 00:00:00 UTC ]
News tagged with: #native advertising

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How 'cookie matching' at Google caused an ad tech divide

Google's most vocal critics have caused a schism among the ad-tech community: One group led by Brave, a rival web browser, claims to have analyzed Google's ad exchange and found sneaky data-sharing with partners. Meanwhile, Google's defenders say rivals are being alarmist about a common industry... Continue reading at Advertising Age

[ Advertising Age | 2019-09-09 16:35:44 UTC ]
More news stories like this | News stories tagged with: #digital advertising #phone interview #e-mail statement #big deal #digital publishers


A year after facing steep declines, NFL ad pricing is on the rebound

Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Back in Black NFL ad pricing has rebounded after last year’s drop,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-06 09:00:00 UTC ]
More news stories like this | News stories tagged with: #tail end #social disease #nielsen


The Youth Vote: Women’s Suffrage Centennial

Forthcoming titles introduce key figures in the ongoing fight for voting rights, years before their intended readership can cast a ballot. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #ongoing fight #voting rights


6 Books Written by Women Working in Tech

We need more women in tech, so when women in the field write about it, it's important to pay attention. Get insight from these books by women in tech. Continue reading at Book Riot

[ Book Riot | 2019-09-04 10:34:21 UTC ]
More news stories like this | News stories tagged with: #women working #pay attention #books written


Conde Nast veteran Kim Kelleher tapped to lead AMC Networks ad sales

A month after longtime AMC Networks ad sales executive Scott Collins parted ways with the home of “The Walking Dead” and “Killing Eve,” the cable programmer has tapped a mainstay from the magazine world to oversee its linear TV and digital inventory. AMC this afternoon announced that it has... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 23:26:31 UTC ]
More news stories like this | News stories tagged with: #upfront negotiations #ad sales #conde nast


Women's World Cup showed how safety guardrails cost brands valuable audiences

For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 22:13:52 UTC ]
More news stories like this | News stories tagged with: #artificial intelligence #president trump #hate speech #pride month #marketing campaigns #brand safety #digital publishers


A robot read 3.5 million books to find we describe women by appearance, and men by virtue.

Researchers have used machine-learning (a reading robot!) to read 3.5 million books published between 1900 and 2008, and tally all the adjectives used to describe men and women. Not surprisingly, women in books are beautiful and men are true-hearted! Yup, when positively described, women (or... Continue reading at Literrary Hub

[ Literrary Hub | 2019-08-28 13:30:07 UTC ]
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Eight people face federal charges for running illegal streaming sites

The creators of Jetflicks and iStreamitAll are facing federal charges for running two of the largest illegal streaming sites in the United States. A federal grand jury today charged eight people with conspiring to violate copyright law for their invo... Continue reading at Engadget

[ Engadget | 2019-08-28 00:59:00 UTC ]
More news stories like this | News stories tagged with: #copyright law


Why are women so captivated by tales of murder?

Rachel Monroe urges us to think more critically about the true-crime genre’s appeal. Continue reading at The Washington Post

[ The Washington Post | 2019-08-23 12:29:55 UTC ]
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Hamlyn bags book from Loose Women stars

Octopus imprint Hamlyn has bagged a book of anecdotes, laugh-out-loud moments and uplifting life lessons from ITV panel show “Loose Women”, marking its 20th anniversary. Continue reading at The Bookseller

[ The Bookseller | 2019-08-20 04:41:45 UTC ]
More news stories like this | News stories tagged with: #20th anniversary


Oneworld scoops novel from Women's Prize-winner Jones

Oneworld has scooped another novel from Women’s Prize-winner Tayari Jones, a "compelling story of two half-sisters bound by family secrets". Continue reading at The Bookseller

[ The Bookseller | 2019-08-18 12:05:38 UTC ]
More news stories like this | News stories tagged with: #oneworld scoops #compelling story #family secrets


Black & White signs McBride's 'inspiring' collection of stories from Irish women

Black & White will publish Caitlin McBride's "intimate and inspirational" collection of stories from Irish women later this year.  Continue reading at The Bookseller

[ The Bookseller | 2019-08-15 13:41:32 UTC ]
More news stories like this | News stories tagged with: #black white


1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue

The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-08-14 04:01:54 UTC ]
More news stories like this | News stories tagged with: #revenue appeared #magazine company #hearst


Piatkus lands 'ground-breaking' Jackson polemic on women's healthcare

Piatkus has signed journalist Gabrielle Jackson’s “ground-breaking” polemic on the state of women’s healthcare. Continue reading at The Bookseller

[ The Bookseller | 2019-08-13 21:57:17 UTC ]
More news stories like this | News stories tagged with: #piatkus lands


Hillary and Chelsea Clinton co-write The Book of Gutsy Women

Their book profiles more than 100 path-breaking women down the centuries, from a 17th-century radical nun to Greta ThunbergHillary Clinton is set to publish a new book about the women who have inspired her, from Mary Beard to Chimamanda Ngozi Adichie – “leaders with the courage to stand up to... Continue reading at The Guardian

[ The Guardian | 2019-08-06 12:45:53 UTC ]
More news stories like this | News stories tagged with: #long haul #gutsy women #mary beard #status quo #hard questions #simon schuster #memoir


Hillary and Chelsea Clinton write 'Gutsy Women' book for S&S

Hillary Clinton and Chelsea Clinton will publish The Book of Gutsy Women: Favourite Stories of Courage and Resilience on 1st October 2019, with Simon & Schuster. Continue reading at The Bookseller

[ The Bookseller | 2019-08-06 01:15:31 UTC ]
More news stories like this | News stories tagged with: #hillary clinton #publishthe book #gutsy women #chelsea clinton #favourite stories #simon schuster


Emma Watson just launched a legal-advice hotline for women who are harassed at work

TimesUp! Not all heroes wear capes—or carry wands. Emma Watson, the actress and activist who is still best known as resident Harry Potter smarty-pants Hermione Granger, is taking on a new role. She has launched a free legal-advice hotline with Time’s Up for women in England and Wales who are... Continue reading at Fast Company

[ Fast Company | 2019-08-05 12:57:34 UTC ]
More news stories like this | News stories tagged with: #emma watson #harry potter


How NBC News’ vertical sites became audience engagement laboratories

Since they launched in 2017, three NBC News sub-brands, Mach, Better and Think, have become laboratories where the news publisher is learning to more effectively serve its readers' needs. The post How NBC News’ vertical sites became audience engagement laboratories appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-08-05 04:01:49 UTC ]
More news stories like this | News stories tagged with: #nbc news #news publisher


Panel Mania: ‘Drawing Power: Women’s Stories of Sexual Violence, Harassment, and Survival’

Featuring a foreword by Roxane Gay, the comic anthology is a powerful and instructive collection of short stories by 60 female artists. The post Panel Mania: ‘Drawing Power: Women’s Stories of Sexual Violence, Harassment, and Survival’ appeared first on The Millions. Continue reading at The Millions

[ The Millions | 2019-08-02 10:00:17 UTC ]
More news stories like this | News stories tagged with: #drawing power #sexual violence #roxane gay #short stories #anthology