Women's lifestyle site rides native-ad trend to the bank

During the past year, native advertising has gone from being the girl traditional publishers wanted to date but worried would hurt their reputation, to the trophy wife whom they always want by their... To view the full story, click the title link. Continue reading at 'Crains New York'

[ Crains New York | 2015-05-05 00:00:00 UTC ]
News tagged with: #native advertising

Other Publishing stories related to: 'Women's lifestyle site rides native-ad trend to the bank'

TikTok is banning political ads, Taboola buys Outbrain, plus the latest from the ANAs : Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. TikTok wants... Continue reading at Advertising Age

[ Advertising Age | 2019-10-04 10:00:00 UTC ]
More news stories like this | News stories tagged with: #retail sales #lindsay rittenhouse #pumpkin spice #i-hsien sherwood #alfred maskeroni #digital publisher

Mac Conner, Illustrator for Ads and Magazines, Dies at 105

In the 1950s and ’60s, Mr. Conner’s art helped sell airlines and overalls and accompanied short stories in The Saturday Evening Post and elsewhere. Continue reading at The New York Times

[ The New York Times | 2019-10-03 21:16:21 UTC ]
More news stories like this | News stories tagged with: #short stories

What recession? Holiday sales expected to rise amid boost in ad spend

Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months... Continue reading at Advertising Age

[ Advertising Age | 2019-10-03 19:49:51 UTC ]
More news stories like this | News stories tagged with: #cyber monday #direct impact #consumer confidence #physical stores #digital media

Rewriting the historical epic: African women writers go big

Petina Gappah’s “Out of Darkness, Shining Light” is the latest example of a new generation of African novelists reinventing historical fiction. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2019-10-03 17:21:24 UTC ]
More news stories like this | News stories tagged with: #historical epic #petina gappah #shining light #novelists

Rewriting the historical epic: African women writers go big

Petina Gappah’s “Out of Darkness, Shining Light” is the latest example of a new generation of African novelists reinventing historical fiction. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2019-10-03 17:21:00 UTC ]
More news stories like this | News stories tagged with: #historical epic #petina gappah #shining light #novelists

Rewriting the historical epic: African women writers go big

Petina Gappah’s “Out of Darkness, Shining Light” is the latest example of a new generation of African novelists reinventing historical fiction. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2019-10-03 17:21:00 UTC ]
More news stories like this | News stories tagged with: #historical epic #petina gappah #shining light #novelists

The FBI’s unusual Facebook ads, and bad news on TV ratings: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s... Continue reading at Advertising Age

[ Advertising Age | 2019-10-03 10:00:00 UTC ]
More news stories like this | News stories tagged with: #patrick mahomes #ad lib #environmental activist #exclusive data #online publisher #nielsen

Gail Rebuck to discuss women in publishing at FutureBook Live 2019

Baroness Gail Rebuck is to address the issue of women in publishing at FutureBook Live 2019. Continue reading at The Bookseller

[ The Bookseller | 2019-10-03 03:33:27 UTC ]
More news stories like this | News stories tagged with: #gail rebuck

A vintage Benson & Hedge's ad evokes a cheekier (but no less deadly) era of cigarette marketing

Sometimes an ad gets just a little too truthful for its own good.  By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a... Continue reading at Advertising Age

[ Advertising Age | 2019-09-30 09:00:00 UTC ]
More news stories like this | News stories tagged with: #merger talks #minority stake #recent months #memoir

How pop-up museums are becoming Atlanta's biggest trend for Millennials

Atlanta Inno reports on Atlanta's biggest local tech and startup stories. For more innovation news and to stay plugged into the city’s ecosystem, check out Atlanta Inno and sign up for its daily newsletter, The Beat. If you’re on social media at all, you probably saw plenty of advertisements... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-09-27 15:05:23 UTC ]
More news stories like this | News stories tagged with: #biggest trend #daily newsletter #digital media

What do old tales of exorcism and murder say about how men see women now? Not much.

Sady Doyle collects hideous examples of mistreated women to shed light on modern relationships between the sexes. Continue reading at The Washington Post

[ The Washington Post | 2019-09-27 02:23:01 UTC ]
More news stories like this | News stories tagged with: #shed light

Google experiments with its own contextual ads, as privacy legislation looms

Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on... Continue reading at Advertising Age

[ Advertising Age | 2019-09-24 23:11:20 UTC ]
More news stories like this | News stories tagged with: #machine learning #real time #advertising business #purchase intent #publishing industry

Agencies and Brands skip work, donate ad space for Global Climate Strike

Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 22:10:02 UTC ]
More news stories like this | News stories tagged with: #climate activism #social impact #public policy #nielsen

Facebook rolls out more ‘playful’ ad formats: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 10:00:00 UTC ]
More news stories like this | News stories tagged with: #simon dumenco #chicago bulls #cut deals #anonymous tip #publishing news

Women’s Fiction Literary Agents Open to Submissions

Literary agents are gatekeepers of the publishing industry. Find women's fiction literary agents open to submissions in this post. List will be updated regularly. The post Women’s Fiction Literary Agents Open to Submissions by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2019-09-18 13:00:29 UTC ]
More news stories like this | News stories tagged with: #post women #find women #publishing industry #updated regularly #literary agents

Rachael Denhollander’s Memoir Is a Searing Exposé of the Suppression of Women’s Stories

What Is a Girl Worth? is rigorous and righteous and driven both by anger and remarkable grace. Continue reading at Slate

[ Slate | 2019-09-18 09:45:01 UTC ]
More news stories like this | News stories tagged with: #rachael denhollander #memoir

Why viewability suffers in ad-heavy environments

Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above... Continue reading at Digiday

[ Digiday | 2019-09-12 18:40:59 UTC ]
More news stories like this | News stories tagged with: #print media #full page #editorial content #digital publishing

News Corp Answers Big Tech by Exploring its Own News Distribution Site

In a response to most news publishers’ checklist of needs from a digital conduit to their content, News Corp is Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-09-12 18:30:12 UTC ]
More news stories like this | News stories tagged with: #news publishers #news corp

Scholastic to relocate school-facing warehouses to one site

Scholastic UK has announced plans to relocate its two English schools-facing warehouses to one Warwickshire site. Continue reading at The Bookseller

[ The Bookseller | 2019-09-12 18:20:54 UTC ]
More news stories like this | News stories tagged with: #scholastic uk #announced plans #scholastic

Women’s magazines are more progressive than ever – and they’re all closing down | Yomi Adegoke

Marie Claire is just the latest titan of women’s media to fall, following Lucky, More!, The Pool and Lenny Letter. Their absence will be keenly feltReaders of women’s magazines have had a rough few years. Every few months another titan falls and today we are mourning the UK print edition of... Continue reading at The Guardian

[ The Guardian | 2019-09-11 16:09:38 UTC ]
More news stories like this | News stories tagged with: #yomi adegoke #lenny letter #marie claire