Why fashion and beauty brands are setting their sights on Austin

Fashion and beauty retailers are following in the footsteps of publishers like Conde Nast and BuzzFeed by setting up shop in Austin. The post Why fashion and beauty brands are setting their sights on Austin appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-05-04 00:00:00 UTC ]
News tagged with: #beauty brands #conde nast

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Memorial Set for Consortium’s Jane Queller

A memorial for Jane Queller, former Barnes & Noble national accounts manager for Consortium, who passed away on October 12, will take place on Sunday, December 21 at 11 a.m at JCC of Manhattan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-29 00:00:00 UTC ]
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LIMA report reveals top children's brands

Harry Potter, The Gruffalo, and Horrid Henry are the top book brands for children, according to a report commissioned by the Licensing Industry Merchandisers’ Association (LIMA). The report—released at the Brand Licensing Europe (BLE) exhibition, held in London last week—found that books were... Continue reading at The Bookseller

[ The Bookseller | 2014-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harry potter #horrid henry #report commissioned #association lima #tv shows #video games

C&R's Rippon to set up Rippon Publishing Management

Jon Rippon is leaving Constable & Robinson (C&R) to set up a back-office support business for publishers. Rippon, C&R's group finance director, is the final board-level manager to leave C&R following its sale to Little, Brown Book Group earlier this year. Continue reading at The Bookseller

[ The Bookseller | 2014-10-18 00:00:00 UTC ]
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Upworthy Claims It Can Deliver Its Positive Spin for Brands

At some point, you've probably come across a post from Upworthy, the publisher known for its emotional stories that make readers feel pumped up about the world. While this tactic has been shown to work for editorial articles—and has drawn guest curators like George Takei and Michelle Obama—the... Continue reading at AdWeek

[ AdWeek | 2014-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social shares #magic touch #daily basis #business development

Low, Hudson, Ling Set for Diversity Discusson

Alvina Ling, executive editorial director, Little, Brown Books for Young Readers; Cheryl Willis Hudson, v-p and editorial director, Just Us Books; and Jason Low, publisher, Lea & Low Books will be the featured speakers at PW's panel discussion on industry diversity set for October 16. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brown books #young readers #featured speakers #panel discussion

French Fair Set for Hunter College

Looking to take advantage of the growing interest in French dual-language programs (DLP), the first Bilingual Education Fair of New York is set to be held this weekend at New York City’s Hunter College. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing interest

Hey Brands, Here Are the Do's and Don't's of Working With BuzzFeed

If there's ever a case for the viral success of native video content, it's the partnership between Buzzfeed and Purina. The millennial-targeted publisher and the pet brand have worked together on several popular campaigns, including the Sad Cat Diary (17.4 million views), A Cat's Guide To... Continue reading at AdWeek

[ AdWeek | 2014-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #general electric #production company #media company

Columbia Global Reports Sets Inaugural List

Clay Shirky and Bethany McLean are among the first authors signed up for the inaugural Columbia Global Reports list, which debuts in fall 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bethany mclean #authors signed

PW Sets Panel Discussion on Diversity

PW will hold a panel discussion October 16 to examine the question of diversity in the publishing industry workforce and the impact it has on the types of books that are published. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-03 00:00:00 UTC ]
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Video Is 'Display 2.0': Marissa Mayer Woos Advertisers With the 'Yahoo Brand'

As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively. She met with 500 advertising and agency executives, representing 350 brands, during the second quarter.And during Advertising Week on Thursday, the CEO worked to convince marketers that her... Continue reading at Advertising Age

[ Advertising Age | 2014-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising week #fast company #agency executives #media platform

Publishers Diversify Their Businesses with Innovative Brand Extensions

By Dan Eldridge There's certainly nothing new, or even particularly unusual, about magazine publishers trading on the public recognition of their brands to create new lines of consumer products and services. Back... Continue reading at Publishing Executive

[ Publishing Executive | 2014-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer products

Brand Publishers Are Ditching Facebook in Favor of Microsites

Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network. One agency said its clients are pulling away from Facebook in “dramatic numbers”—reallocating their resources to microsites and alternate social... Continue reading at AdWeek

[ AdWeek | 2014-09-22 00:00:00 UTC ]
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At Brand Innovation Labs, Fighting Competition of the 'Unknown'

A smart suitcase? A digitized bottle of booze? A comic book for big-box executives?Recently, several brands have carved out off-site locations devoted to innovation to stave off competition. Marketers there serve, in part, as R&D directors.Kyle Nel, the executive director of Lowe's... Continue reading at Advertising Age

[ Advertising Age | 2014-09-17 00:00:00 UTC ]
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Big Brands Jump on Flipboard's New Video Ads

Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford... Continue reading at AdWeek

[ AdWeek | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #exclusive content #digital video #made sense #pilot launch #entertainment industries #including video #additional cost

Panel Mania: Hubert and Kerascoët explore the depths of 'Beauty'

The artist of the acclaimed 'Beautiful Darkness' and 'Miss Don't Touch Me' is back with another deceptively fairy-tale veneered narrative on the treacherous nature of beauty. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
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Why My Next Book Won’t Be Set in Dubai

Craig Hawes describes how his book of short stories set in Dubai was pulled from bookstores in the UAE and reflects on the state of censorship in the country. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book won

Free-to-Play Online Casino Brand Bets on Mobile

DoubleDown Interactive, the company behind the popular gambling app DoubleDown Casino, placed its early marketing and media bets on Facebook. It's worked. But as its bettors shift to mobile gambling from desktops, in sync with consumers' migration to mobile devices for all sorts of daily... Continue reading at Advertising Age

[ Advertising Age | 2014-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vp-global marketing #digital landscape #changing rapidly

Sin City: A Dame to Kill For Is Beautiful, Gritty, and Near-Unwatchable

In the near decade that's passed since director Robert Rodriguez and Frank Miller brought Miller's noir comic Sin City to the big screen, filmmaking technology has gotten better, comic book movies have become an official Big Deal, and 3-D has become a lot more palatable. What's more surprising... Continue reading at Wired

[ Wired | 2014-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sin city #big screen