Fashion and beauty retailers are following in the footsteps of publishers like Conde Nast and BuzzFeed by setting up shop in Austin. The post Why fashion and beauty brands are setting their sights on Austin appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-05-04 00:00:00 UTC ]
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In the latest land grab for consumers’ time on platforms, Kik is stepping up efforts to court brands and media companies. The messaging app popular with millennials hired ad vet Josh Jacobs to head a new division, Kik Services, with an eye to adding games and commerce services and expand... Continue reading at Digiday
[ Digiday | 2015-05-19 00:00:00 UTC ]
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Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying... Continue reading at Advertising Age
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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'As a Southerner, it is an honor and privilege to give voice to the Southern characters who inspired my childhood love of reading, Scout and Atticus Finch,' the 'Wild' actress said in a statement. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-04-25 00:00:00 UTC ]
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On Thursday YouTube celebrated the 10th anniversary of the first video being uploaded to what would become the preeminent online video service. And Facebook crashed the party.Facebook announced on Thursday a branded-video program called Anthology that will have publishers and digital video... Continue reading at Advertising Age
[ Advertising Age | 2015-04-23 00:00:00 UTC ]
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This summer sees the release of a slew of second novels with reactions to débuts informing publishers’ strategies for that tricky second book. Editorial director at Picador Francesca Main has several second novels coming out this year: “I think the key is to build on the success you already... Continue reading at The Bookseller
[ The Bookseller | 2015-04-21 00:00:00 UTC ]
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ITV has commissioned a drama series based on the Merrily Watkins novels by Phil Rickman. Following a country vicar with a sideline in exorcism, the latest in the series of cult novels, The Magus of Hay, was published by Corvus in 2013. The next in the series, Friends of the Dusk, will be... Continue reading at The Bookseller
[ The Bookseller | 2015-04-21 00:00:00 UTC ]
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Diversifying funding sources, making the Best Book Awards a biennual event and enforcing the idea of reading for pleasure are some of the goals for new Booktrust chief executive officer Diana Gerald, who took up the post in March. Gerald, who joined Booktrust from educational charity Ark... Continue reading at The Bookseller
[ The Bookseller | 2015-04-18 00:00:00 UTC ]
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A racy novel picking up attention at the London Book Fair has officially been set as the launch title of the new adult fiction imprint at Bonnier. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-15 00:00:00 UTC ]
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Sometimes not even a single picture is enough for advertisers to convey their message.That's why Instagram added a new ad unit last month designed as a digital analog to the multi-page print magazine spread. In each so-called carousel ad, advertisers can include up to four photos that people can... Continue reading at Advertising Age
[ Advertising Age | 2015-04-07 00:00:00 UTC ]
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Russell Brand has used profits from his book Revolution (Century) to help fund a café in Hackney staffed by recovering drug addicts. The Trew Era café is a social enterprise located in a housing estate that faced eviction last year by a US company. The Guardian reports that Brand backed the... Continue reading at The Bookseller
[ The Bookseller | 2015-03-28 00:00:00 UTC ]
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Harper Lee's book 'Watchman' reportedly centers on an adult version of the 'Mockingbird' character Scout and will be released this July. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-27 00:00:00 UTC ]
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The newly revealed covers of Harper Lee’s To Kill a Mockingbird sequel are a graphic illustration of their publishers’ ambition to ensnare her fansCover for Harper Lee’s Mockingbird sequel revealedArguably the most hotly-anticipated novel in the world in 2015, Harper Lee’s Go Set a Watchman, had... Continue reading at The Guardian
[ The Guardian | 2015-03-27 00:00:00 UTC ]
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Comedian voted on to Prospect magazine’s annual list, topped by economist Thomas Piketty, after year that saw him publish a book advocating the eradication of the nation stateThere are few figures who make the nation’s blood boil – either with sheer frustration or the spirit of revolution –... Continue reading at The Guardian
[ The Guardian | 2015-03-26 00:00:00 UTC ]
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Facebook is positioning itself to become the data, media-consumption and content-sharing backbone for the entire digital media industry. Between making user data available in its video ad network LiveRail, making its video player embeddable on publishers' websites, growing its number of... Continue reading at Digiday
[ Digiday | 2015-03-26 00:00:00 UTC ]
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Cornerstone has released the jacket of the forthcoming Harper Lee novel Go Set a Watchman. A set of dedicated online channels have also been launched for the novel, set for release in the UK on 14th July. Continue reading at The Bookseller
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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HarperCollins unveiled the jacket of the hotly anticipated novel, with president and publisher of general books Michael Morrison noting that the design "draws on the style of the decade the book was written, but with a modern twist." Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-25 00:00:00 UTC ]
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The interactive portion of the South by Southwest festival in Austin may be over, but that doesn't mean that digital media brands have packed up their bags. Several digital-facing companies and publishers have decided to activate outside the traditional period reserved for their wares, further... Continue reading at AdWeek
[ AdWeek | 2015-03-21 00:00:00 UTC ]
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Penguin Random House UK is to launch a multi-million pound Penguin-branded consumer website in the second half of this year, but chief executive Tom Weldon reiterated the company's view that it had no plans to become a retailer, claiming that it would be "quicker for PRH to burn the money". Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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As companies from BuzzFeed to Hulu prepare to pitch advertisers on their "premium"video series at the Digital Content NewFronts, it's perhaps time for a reminder that plenty of, well, arguably non-premium content creators are already good friends with marketers.So here's a look at 20 of the most... Continue reading at Advertising Age
[ Advertising Age | 2015-03-18 00:00:00 UTC ]
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As more publishers launch branded content divisions, native advertising is taking over a larger part of digital marketing. Adweek caught up with Peter Minnium, the Interactive Advertising Bureau's head of brand initiatives, to talk about the trend, which was the topic of a panel he recently... Continue reading at AdWeek
[ AdWeek | 2015-03-10 00:00:00 UTC ]
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