Facebook Audience Network is growing by rejecting many of the beliefs held sacred by the ad tech world: It doesn't rely on cookies, it doesn't run real-time bidding, and it doesn't serve desktop display ads. As fast growing as it is, FAN is taking ad control away from publishers and advertisers at the same time. “When advertisers rely on Facebook’s data and let it tell you where your ad budget will be, that is not a good place to be,” said David Gaines, chief planning officer for agency Maxus’ American operations. The post Why Facebook embraced the ad network model appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-09-15 00:00:00 UTC ]
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Navigating the transition from publisher to multimedia content company. The post How The Enthusiast Network is Diversifying Its Revenue appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-15 00:00:00 UTC ]
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When it comes to news, it's Facebook's world -- publishers are just living in it. As Facebook continues to court publishers and hold onto users, more people are using the site to keep up on news. According to Pew, 63 percent of Facebook and Twitter users said that they they get their news from... Continue reading at Digiday
[ Digiday | 2015-07-15 00:00:00 UTC ]
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Where are the Facebook Instant Articles? That has been one of the social media mysteries of the summer. The program was announced with much fanfare in early May, and several big publishers have said they’ve been putting ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-15 00:00:00 UTC ]
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Women's magazine publisher Meredith Corp. has acquired Grocery Server, a digital firm that powers location-based ads for food and retail brands. Grocery Server was founded in 2008 as an ad platform that pulls location data from grocery stores and CPG brands into ads on publishers' websites.... Continue reading at AdWeek
[ AdWeek | 2015-07-13 00:00:00 UTC ]
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Here are some key numbers for content licensors in digital media: Netflix will pay approximately $3 billion in licensing and production fees this year to the television and film industry; Hulu is paying $192 million to license South Park; Spotify pay ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-10 00:00:00 UTC ]
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Earlier this year, executives at social news site ViralNova had to make a decision. The two-year-old company that has never raised outside funding could stay independent and try to keep up with larger digital media companies like Vice and BuzzFeed on its own as was the plan since Sean Beckner... Continue reading at Advertising Age
[ Advertising Age | 2015-07-09 00:00:00 UTC ]
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65twenty, the publisher behind bro-culture sites The Lad Bible and The Sport Bible, is generating more than 750 million views each month on Facebook. But unlike most publishers, a lot of those views are happening on content not created by 65twenty but shot and submitted by its highly engaged... Continue reading at Digiday
[ Digiday | 2015-07-08 00:00:00 UTC ]
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A few years ago, Foursquare, Yelp and Groupon seemed to be booming with brands and consumers, painting a pretty lucrative picture of the future of local advertising. Fast-forward to today—Yelp is reportedly up for sale, Foursquare's growth has stalled, and the daily-deal market has burned out. ... Continue reading at AdWeek
[ AdWeek | 2015-07-07 00:00:00 UTC ]
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Facebook can drive a lot of traffic to publishers, but the knock is that a lot of it is fly-by traffic. The Times is using a startup, KeyWee, to find subscribers among the casual readers, though. KeyWee comes up with keywords for articles and then targets the articles to Facebook users who are... Continue reading at Digiday
[ Digiday | 2015-07-02 00:00:00 UTC ]
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Netflix earned more than $5 billion in 2014. No wonder companies want to be “the Netflix of” other kinds of digital media — ebooks, magazines, music. That’s not easy to pull off when you don’t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-02 00:00:00 UTC ]
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Print advertisers cut 8.7 percent of spending. The post Magazine Ad Spend Down In Q1 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-06-30 00:00:00 UTC ]
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On January 2, Facebook founder and CEO Mark Zuckerberg announced he would be challenging himself to read a new book every other week in 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-26 00:00:00 UTC ]
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Open Access monographs and textbooks will be in the spotlight at University College London’s newly relaunched UCL Press, now established as the UK’s first fully OA university press. UCL has made a three-year funding commitment to support the publishing unit, which enables UCL Press to offer OA... Continue reading at The Bookseller
[ The Bookseller | 2015-06-25 00:00:00 UTC ]
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Viral sensation Upworthy has seen its traffic decline from a peak of 50 million last summer. But that hasn’t stopped others from jumping on Upworthy’s successful formula. One of the biggest knockoffs is Germany’s Heftig.co, which claims 50 million monthly uniques worldwide since launching a year... Continue reading at Digiday
[ Digiday | 2015-06-25 00:00:00 UTC ]
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Just as Spotify has done for music, the new pay-per-page system could change the way ebooks are published and authors paid. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-06-25 00:00:00 UTC ]
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Publishers are ready to ramp up content distribution on Facebook’s Instant Articles in the coming days, people familiar with the matter said, with some newsrooms preparing to post a few dozen stories a day. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-06-25 00:00:00 UTC ]
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Moviepilot has doubled its traffic in the past year to become the sixth-biggest site for movie buffs. In the process, it’s become highly dependent on Facebook, which supplies 80 percent of its traffic. But well aware that Facebook can turn off the traffic spigot at any time, the site is... Continue reading at Digiday
[ Digiday | 2015-06-24 00:00:00 UTC ]
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New Statesman columnist tweets displeasure after being kicked off social media site, saying she used alias to avoid being trolledFacebook has been accused of putting users at risk “of rape and death threats” by a journalist who was banned from the social networking site for using a... Continue reading at The Guardian
[ The Guardian | 2015-06-24 00:00:00 UTC ]
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As mobile usage and ad spend continues to climb, a handful of new reports show how far it can go. By 2018, mobile ad spend will overtake that of desktop, according to a recent report from PwC. ZenithOptimedia says that that growth will come at the expense of newspapers, magazines and even... Continue reading at Digiday
[ Digiday | 2015-06-23 00:00:00 UTC ]
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For advertisers and online publishers, combating ad fraud today is akin to a retailer trying to fight shoplifters by catching them in the act. But one ad- tech company has come up with an approach that's more like bouncing shoplifters before they can even enter the store.Ad-fraud prevention firm... Continue reading at Advertising Age
[ Advertising Age | 2015-06-23 00:00:00 UTC ]
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