How The New York Times finds new subscribers on Facebook

Facebook can drive a lot of traffic to publishers, but the knock is that a lot of it is fly-by traffic. The Times is using a startup, KeyWee, to find subscribers among the casual readers, though. KeyWee comes up with keywords for articles and then targets the articles to Facebook users who are likely to be interested in them, yielding a 150 percent ROI and showing there’s “still potential to find loyal subscribers” there, the Times’ Mat Yurow said. The post How The New York Times finds new subscribers on Facebook appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-07-02 00:00:00 UTC ]
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'Just use cat videos': New York Times boss wants Facebook to cut out news

Mark Thompson says site’s attempts to rank news outlets sounds like ‘controlled society’Facebook should consider completely removing news from users’ feeds unless it can find a way to avoid low-quality stories clogging up the site, the chief executive of the New York Times has said.Mark Thompson... Continue reading at The Guardian

[ The Guardian | 2018-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good books #closed doors #mark thompson #cat videos #news sources #news outlets


Facebook, New York Times Execs Get Into Heated Debate Over Ad Policy

Campbell Brown, head of global news partnerships at Facebook, said publishers have "welcomed" the company's approach to including them in their political ads policy. Mark Thompson, CEO of The New York Times, called bullshit. Brown and Thompson were discussing the findings in the 2018 Reuters... Continue reading at AdWeek

[ AdWeek | 2018-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad policy #heated debate #mark thompson #campbell brown


Fox News and the New York Times led Facebook engagement last month

With Facebook and Google controlling the vast majority of digital ad revenue, all industry eyes are on which media companies perform best on those platforms. For Facebook, the rankings are always a yo-yo, with publishers’ engagement waxing and waning along with the frenetic news cycle and... Continue reading at Fast Company

[ Fast Company | 2017-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vast majority #fox news


The New York Times and the Wall Street Journal Are Coming Together to Fight Facebook and Google

As publishers continue to give Facebook and Google more ad dollars and control over distribution, a group of outlets including the Wall Street Journal, The New York Times, Washington Post, Tronc and smaller newspapers are banding together. The News Media Alliance--a trade organization that... Continue reading at AdWeek

[ AdWeek | 2017-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade organization #ad dollars #give facebook #publishers continue


New York Times, BuzzFeed to Publish Directly to Facebook

Nine major domestic and international publishers including The New York Times and BuzzFeed will begin publishing articles and videos directly to Facebook as part of an initiative called Instant Articles, Facebook announced on Wednesday.The highly anticipated partnership will certainly have many... Continue reading at Advertising Age

[ Advertising Age | 2015-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business models #chris cox #enables publishers #bbc news #nbc news #national geographic


Hearst Magazines Finds Chief Digital Exec at The New York Times

In its second major digital hire of late, Hearst Magazines has hired Todd Haskell from The New York Times as svp and chief digital revenue officer. Haskell will be responsible for driving sales and revenue for Hearst Magazines Digital Media’s 24 sites, including Cosmopolitan.com, Esquire.com... Continue reading at AdWeek

[ AdWeek | 2013-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #work closely #meredith corp #working closely #forward momentum #business development


The New York Times Offers 50 Percent Discount to Subscribers

In an attempt to get readers behind their newly formed paywall, The New York Times has launched a deep discount offer to subscribers, which will run for a 26 week period. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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The New York Times, Washington Post, Time Inc and others begin testing micropayments

The concept of micropayments for news is gaining appeal as publishers face a new threat to their ad revenue with the rise of ad blocking. On March 23, the concept will get a big endorsement when vendor Blendle launches in beta in the U.S. with big-name publishers including The New York Times,... Continue reading at Digiday

[ Digiday | 2016-03-23 00:00:00 UTC ]
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How Conde Nast, New York Times, Hearst Are Adapting for Real-Time Bidding

When Matt Prohaska joined The New York Times as its first-ever programmatic advertising director, he claims to have begun meetings by drawing blood from his arm. "I wanted to show everyone I was human," he said.There was no actual bloodshed. Mr. Prohaska, hired in April after running his own... Continue reading at Advertising Age

[ Advertising Age | 2013-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reach $8 #3% decline #sales staff


Kachka Leaving 'New York' for 'L.A. Times'

Boris Kachka, whose tenure as books editor at 'New York' magazine saw the publication experiment with tripling its book coverage, will succeed former books editor Carolyn Kellogg at the 'Los Angeles Times.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-01-03 05:00:00 UTC ]
More news stories like this | News stories tagged with: #books editor #book coverage #publication experiment #boris kachka #kachka leaving


Puffin lands Jacqueline Woodson's New York Times bestseller

Puffin will publish Brown Girl Dreaming, the multi-award winning memoir told in verse by author Jacqueline Woodson. Continue reading at The Bookseller

[ The Bookseller | 2019-12-15 18:04:41 UTC ]
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The New York Times’ acclaimed “1619 Project” to become a series of books.

Random House announced today that they’ve acquired the rights to a series of books based on the New York Times Magazine’s extraordinarily popular “1619 Project,” which interrogates received perspectives on four centuries of slavery in America through essays, stories, histories, poems, and... Continue reading at Literrary Hub

[ Literrary Hub | 2019-11-20 13:52:40 UTC ]
More news stories like this | News stories tagged with: #random house #nikole hannah-jones #ve acquired #books based #book series—


Florida men deny smalltown library access to the New York Times online, citing “fake news.”

The bullpen of the 1993 San Diego Padres Citrus County Commission (pictured above) has denied funding to county libraries for digital subscriptions to the New York Times. Led by left-handed middle-reliever area man Scott Carnahan, the commission (comprised of Scott, Jeff, Ron, Jimmie, and Brian)... Continue reading at Literrary Hub

[ Literrary Hub | 2019-11-05 16:08:55 UTC ]
More news stories like this | News stories tagged with: #libraries #brian refused #commission comprised #digital subscriptions #county libraries #denied funding


Adobe, Twitter and the New York Times team up to fight digital fakes

Adobe, Twitter and the New York Times are tired of seeing fake media propagate, and they're teaming up to do something about it. The trio has launched a Content Authenticity Initiative that aims to create a standard for digital media attribution. I... Continue reading at Engadget

[ Engadget | 2019-11-05 00:34:00 UTC ]
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'New York Times Book Review' Adds Excerpts to Digital Reviews

The 'New York Times Book Review' will now add excerpts from the first chapter of books being reviewed to a select number of reviews it publishes digitally. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-24 04:00:00 UTC ]
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How the New York Times broke Harvey Weinstein

Review of 'She Said: Breaking the Sexual Harassment Story that Helped Ignite a Movement' by Jodi Kantor and Megan Twohey Continue reading at The Washington Post

[ The Washington Post | 2019-09-08 13:51:50 UTC ]
More news stories like this | News stories tagged with: #megan twohey #jodi kantor #helped ignite


Movies Aren’t Telling Love Stories Anymore. So The New York Times Brought Them to Amazon

The romance genre has all but disappeared from films, so now several cable and streaming outlets have claimed it for themselves. The latest to jump on board is Amazon Prime Video. The streaming service will soon air Modern Love, a new anthology series debuting Oct. 18 that features eight... Continue reading at AdWeek

[ AdWeek | 2019-07-28 00:59:10 UTC ]
More news stories like this | News stories tagged with: #anthology #streaming service #streaming outlets #romance genre #movies aren


The New York Times profiles Louise Erdrich’s Native American-focused bookstore.

The New York Times books section today featured a lovely profile by J. D. Biersdorfer of Birchbark Books & Native Arts, the Minneapolis bookstore owned by National Book Award-winning writer Louise Erdrich which provides indigenous-language guides, literature and crafts, alongside the latest... Continue reading at Literrary Hub

[ Literrary Hub | 2019-07-25 17:50:55 UTC ]
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The New York Times would like to have a private word with you

Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition. A private word: Back in April, The New York Times announced the launch of... Continue reading at Advertising Age

[ Advertising Age | 2019-07-17 18:51:36 UTC ]
More news stories like this | News stories tagged with: #print edition #publishing giant #marie claire #august cover #rip snappytv #luxury supplement #named editor #jo ellison #sales marketing #joined nym #regular basis #emmy awards #co-created event #specific programming #ground floor #immersive experiences #cultural storytelling