Facebook can drive a lot of traffic to publishers, but the knock is that a lot of it is fly-by traffic. The Times is using a startup, KeyWee, to find subscribers among the casual readers, though. KeyWee comes up with keywords for articles and then targets the articles to Facebook users who are likely to be interested in them, yielding a 150 percent ROI and showing there’s “still potential to find loyal subscribers” there, the Times’ Mat Yurow said. The post How The New York Times finds new subscribers on Facebook appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-07-02 00:00:00 UTC ]
Nada Stirratt, VP of North America at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss what storytelling means for Facebook users and advertisers. Plus, the need for brands to personalize messaging at scale—and how Facebook Stories can help. A custom video... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 21:00:00 UTC ]
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Digital publisher Jellysmack is working with YouTube stars to use its tools to tailor their videos for Facebook and Snapchat. The post ‘It’s found money’: YouTube stars look for ways to expand to Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-09-24 04:01:07 UTC ]
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Peer-to-peer aid groups have become a lifeline for those who can’t cover small expenses. Continue reading at The Atlantic
[ The Atlantic | 2019-06-10 12:36:21 UTC ]
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At the center of the TV industry’s audience targeting efforts is OpenAP, which will roll out a marketplace for advertisers to buy targeted TV and digital video ads. The post ‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-30 04:01:33 UTC ]
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Consumer Reports filed a complaint with the Federal Trade Commission after finding that 8 out of 31 test accounts lacked the ability to turn off facial recognition. Updated 5/20 7:30 p.m. PST with Facebook comment.Read Full Story Continue reading at Fast Company
[ Fast Company | 2019-05-20 18:15:48 UTC ]
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First Day Back follows Jason Weems as he recovers from the mid-show asthma attack that nearly killed him. Plus: here comes the story of the HurricaneFacebook is the latest company looking to take a chunk of the burgeoning audio market. Its Live Audio feature will allow broadcasters to stream... Continue reading at The Guardian
[ The Guardian | 2019-01-18 00:00:00 UTC ]
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The whistle-blower behind the Cambridge Analytica revelations said the now-defunct data-fresearch firm used the fashion preferences of Facebook users to help develop the algorithms needed to target them with political messaging.Sharing examples of the anonymized data for the first time,... Continue reading at Advertising Age
[ Advertising Age | 2018-11-30 00:00:00 UTC ]
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Publishers like Axel Springer are giving Facebook a harder time after user trust in Facebook dipped following the Cambridge Analytica scandal. The post ‘We’re giving them a harder time’: Axel Springer tries to turn up heat on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-10-02 00:00:00 UTC ]
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The Guardian was among many outlets to write about the huge Facebook vulnerability and attack reported yesterday, and people were understandably keen to share the story on the social network. However, many people found that they were unable to do. Large numbers of Facebook users who tried to... Continue reading at Betanews
[ Betanews | 2018-09-29 00:00:00 UTC ]
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The publisher has found success with its "HumanKind" and related video series that tell uplifting stories about people and animals. The post USA Today finds there’s still money to be made from feel-good videos on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-12 00:00:00 UTC ]
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Sing along with Facebook? The social network announced Tuesday that it is testing the ability for people to include music in the personal videos they create, and it introduced a new feature, Lip Sync Live. Facebook now has licenses through millions of songs through deals with music publishers... Continue reading at AdWeek
[ AdWeek | 2018-06-05 00:00:00 UTC ]
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The Weather Channel is no longer actively publishing videos to Facebook due to a lack of meaningful revenue and Facebook's tendency to routinely shift its priorities. The post ‘A fun adventure, not a business’: The Weather Channel stopped publishing video on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-23 00:00:00 UTC ]
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Fast Company and The Atlantic are among other smaller video publishers that are prioritizing YouTube. The post Magazine publishers with video ambitions see YouTube as safer bet than Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-17 00:00:00 UTC ]
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In this week's Rundown: Publishers look to new platforms for audiences, and Facebook's Cambridge Analytica headache could have repercussions far beyond Facebook. The post The Rundown: Publishers move beyond Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-22 00:00:00 UTC ]
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In some cases, interactions dropped by more than 50 percent month over month. The post Viral publishers see sharp engagement drops on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-02 00:00:00 UTC ]
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Facebook has announced that it’s getting rid of its “Explore” feed. What is this “Explore” feed? you may ask. And indeed that question proves why the social network is getting rid of it. Explore was meant to create another feed for all content from publishers and companies. The idea was that... Continue reading at Fast Company
[ Fast Company | 2018-03-01 00:00:00 UTC ]
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Remember the days when Facebook's News Feed was full of listicles from the likes of BuzzFeed? A new feature from the social network has them poised to return, but from your friends and family, not from publishers. Facebook Tuesday began rolling out Lists, which enables users to create and share... Continue reading at AdWeek
[ AdWeek | 2018-02-14 00:00:00 UTC ]
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Facebook Inc., which is cutting the amount of news in its news feed, will prioritize information from the publishers that remain on the social network based on how trustworthy they are, the company said. Trustworthiness is based on a recent survey of U.S. Facebook users that gauged their... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-20 00:00:00 UTC ]
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“If you’re serious about helping publishers right the revenue balance, then invest in that area and adjust your ad product to reward quality content." The post ‘The relationship has to improve’: UK publishers want more contact with Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-18 00:00:00 UTC ]
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Publishers are in a zero-sum tussle with Facebook and Google; it’s no secret they need a bit of assistance. The post Cheatsheet: How Europe is moving to regulate Google and Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-15 00:00:00 UTC ]
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