The whistle-blower behind the Cambridge Analytica revelations said the now-defunct data-fresearch firm used the fashion preferences of Facebook users to help develop the algorithms needed to target them with political messaging.Sharing examples of the anonymized data for the first time, originally collected and used by Cambridge Analytica, Christopher Wylie said people who displayed an interest in Abercrombie & Fitch tended on average to be less cautious and more liberal, and individuals who liked Wrangler were usually more conservative and more keen on "orderliness."In another set of data, Wylie said it showed that individuals seen to be engaged with Vogue magazine and Macy's were on average more liberal and extroverted, which helped Cambridge Analytica focus its micro-targeting of political messaging. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-11-30 00:00:00 UTC ]
Nada Stirratt, VP of North America at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss what storytelling means for Facebook users and advertisers. Plus, the need for brands to personalize messaging at scale—and how Facebook Stories can help. A custom video... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 21:00:00 UTC ]
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Profile Books will publish Cambridge Analytica whistleblower Christopher Wylie's debut, Mindf*ck: Inside Cambridge Analytica’s Plot to Break the World, next week. Continue reading at The Bookseller
[ The Bookseller | 2019-09-30 16:47:46 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today: Cannes Lions is finished for another year and most of the industry is... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 10:25:28 UTC ]
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Peer-to-peer aid groups have become a lifeline for those who can’t cover small expenses. Continue reading at The Atlantic
[ The Atlantic | 2019-06-10 12:36:21 UTC ]
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Facebook is urging a judge in Washington, D.C. to halt proceedings in a lawsuit brought by the attorney general Karl Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-07 15:14:55 UTC ]
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Early Friday, a judge sided with Facebook shareholders who demanded the company hand over emails and records related to its handling of the Cambridge Analytica scandal. Later in the day, the company was denied again in court, as Reuters reports that... Continue reading at Engadget
[ Engadget | 2019-06-01 07:32:00 UTC ]
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Consumer Reports filed a complaint with the Federal Trade Commission after finding that 8 out of 31 test accounts lacked the ability to turn off facial recognition. Updated 5/20 7:30 p.m. PST with Facebook comment.Read Full Story Continue reading at Fast Company
[ Fast Company | 2019-05-20 18:15:48 UTC ]
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First Day Back follows Jason Weems as he recovers from the mid-show asthma attack that nearly killed him. Plus: here comes the story of the HurricaneFacebook is the latest company looking to take a chunk of the burgeoning audio market. Its Live Audio feature will allow broadcasters to stream... Continue reading at The Guardian
[ The Guardian | 2019-01-18 00:00:00 UTC ]
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The inside story of our award-winning investigation into the political consulting firm and its use of Facebook profiles• Read our other top stories from 2018Visiting the Observer’s newsroom on the Monday after we published our revelations about the political consulting firm Cambridge Analytica... Continue reading at The Guardian
[ The Guardian | 2018-12-23 00:00:00 UTC ]
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Moves to oust the company’s leadership team of Mark Zuckerberg and Sheryl Sandberg suddenly look a lot more serious as its legal position becomes more perilous So far, the public and political reaction in the US to Facebook’s grave misdeeds has been surprisingly muted. That’s about to change.... Continue reading at The Guardian
[ The Guardian | 2018-12-20 00:00:00 UTC ]
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The whistle-blower behind the Cambridge Analytica revelations said the now-defunct data-fresearch firm used the fashion preferences of Facebook users to help develop the algorithms needed to target them with political messaging.Sharing examples of the anonymized data for the first time,... Continue reading at Advertising Age
[ Advertising Age | 2018-11-30 00:00:00 UTC ]
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The Guardian was among many outlets to write about the huge Facebook vulnerability and attack reported yesterday, and people were understandably keen to share the story on the social network. However, many people found that they were unable to do. Large numbers of Facebook users who tried to... Continue reading at Betanews
[ Betanews | 2018-09-29 00:00:00 UTC ]
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On May 1, Facebook released a state-by-state breakdown of how many people’s profiles were affected by the Cambridge Analytica data spill. Not many people noticed, because it was appended to a post originally published back in April. But on Wednesday, Business Insider pointed out its existence,... Continue reading at Slate
[ Slate | 2018-06-15 00:00:00 UTC ]
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Sing along with Facebook? The social network announced Tuesday that it is testing the ability for people to include music in the personal videos they create, and it introduced a new feature, Lip Sync Live. Facebook now has licenses through millions of songs through deals with music publishers... Continue reading at AdWeek
[ AdWeek | 2018-06-05 00:00:00 UTC ]
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Mark Zuckerberg is over it. Yes, Facebook allowed the data of more than 80 million users to land in the hands of a partisan political consulting firm during an obscenely contentious presidential election, but that's all in the distant past. You know,... Continue reading at Engadget
[ Engadget | 2018-05-02 00:00:00 UTC ]
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Facebook Inc. Chief Executive Mark Zuckerberg acknowledged that his company “made mistakes” in protecting user data obtained by Cambridge Analytica, but said steps already taken and new policies unveiled Wednesday would prevent developers from misappropriating such information in the future. Part... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-22 00:00:00 UTC ]
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The Guardian requires a name, address and phone number for all of its letter-writers, points out Dr Monica Threlfall. Nigel Gann, Michael Rundell and Martin Davidson air their thoughts on Cambridge Analytica. And Patrick Cosgrove says just don’t use FacebookWhen democrats fought for free speech,... Continue reading at The Guardian
[ The Guardian | 2018-03-21 00:00:00 UTC ]
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Cambridge Analytica’s improper access to Facebook user data turned into a firestorm for the social media giant this past week. Four days later, CEO Mark Zuckerberg finally responded, publishing a Facebook post in which he made a familiar vow to do “what it takes to protect our community.” He... Continue reading at Fast Company
[ Fast Company | 2018-03-21 00:00:00 UTC ]
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Facebook has announced that it’s getting rid of its “Explore” feed. What is this “Explore” feed? you may ask. And indeed that question proves why the social network is getting rid of it. Explore was meant to create another feed for all content from publishers and companies. The idea was that... Continue reading at Fast Company
[ Fast Company | 2018-03-01 00:00:00 UTC ]
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