Facebook can drive a lot of traffic to publishers, but the knock is that a lot of it is fly-by traffic. The Times is using a startup, KeyWee, to find subscribers among the casual readers, though. KeyWee comes up with keywords for articles and then targets the articles to Facebook users who are likely to be interested in them, yielding a 150 percent ROI and showing there’s “still potential to find loyal subscribers” there, the Times’ Mat Yurow said. The post How The New York Times finds new subscribers on Facebook appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-07-02 00:00:00 UTC ]
The Boston Globe may not be a Instant Articles publisher, but its turning to Facebook's Note's feature to create something close to it. The publisher on Tuesday started using Notes to publish directly to the Facebook platform. It hopes that the speed the articles load, along with their overall... Continue reading at Digiday
[ Digiday | 2016-01-29 00:00:00 UTC ]
More news stories like this
When it comes to competing for digital ad dollars, it's hard for publishers to beat the ad-targeting prowess of Facebook and Google. E-commerce company Skimlinks is trying to level the playing field by selling audience buying behavior data that it collects from its publisher clients. Among the... Continue reading at Digiday
[ Digiday | 2015-11-05 00:00:00 UTC ]
More news stories like this
Facebook's Town Hall Q&As - where Facebook users around the world get to ask Mark Zuckerberg questions - aren't typically emotional events. This changed Sunday during a special Q&A Zuckerberg held with Indian Prime Minister Narendra Modi. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-09-27 00:00:00 UTC ]
More news stories like this
App that would allow publishers to highlight and push news events to Facebook users is said to be in alpha-stage testingFacebook could be preparing to take on Twitter at its own game, with a standalone news application for mobile phones.The product, which is reportedly in “alpha” stage testing... Continue reading at The Guardian
[ The Guardian | 2015-08-12 00:00:00 UTC ]
More news stories like this
Like many Facebook users, Mark Zuckerberg turned to the social network to announce that he and his wife were expecting a baby. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-01 00:00:00 UTC ]
More news stories like this
Facebook can drive a lot of traffic to publishers, but the knock is that a lot of it is fly-by traffic. The Times is using a startup, KeyWee, to find subscribers among the casual readers, though. KeyWee comes up with keywords for articles and then targets the articles to Facebook users who are... Continue reading at Digiday
[ Digiday | 2015-07-02 00:00:00 UTC ]
More news stories like this
Social network already has 4bn views a day of its native clips, but helping their creators to make money is its next ambitionVideos uploaded directly to Facebook are watched more than 4bn times a day according to the social network. Now it wants their uploaders to be able to make money from... Continue reading at The Guardian
[ The Guardian | 2015-07-02 00:00:00 UTC ]
More news stories like this
When you’re not liking your friends’ photos on Facebook, you’re likely to soon have more opportunities to buy stuff.Facebook is expanding its partnership with Shopify, which helps businesses create online storefronts. Facebook has been testing buy buttons in the News Feed and on businesses’... Continue reading at PC World
[ PC World | 2015-06-11 00:00:00 UTC ]
More news stories like this
Facebook launched its Instant Articles product with a select group of prestige publishers last week. Now, others, if they had any reservations before, are determined not to be left behind. Other big-name publishers including Time Inc., Hearst Magazines and CNN are expected to start publishing... Continue reading at Digiday
[ Digiday | 2015-05-18 00:00:00 UTC ]
More news stories like this
The New York Times, Buzzfeed, and others are now posting stories straight to Facebook. But how will that affect what news you see? The post Big Publishers Will Now Post Stories Straight to Facebook appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-05-13 00:00:00 UTC ]
More news stories like this
The news that Facebook is working with publishers to host their content has caused a lot of hand-wringing among those who worry about ceding too much control of ad revenue and data. But in some cases, it can make sense for a publisher. For new or small ones, Facebook's exposure can help them... Continue reading at Digiday
[ Digiday | 2015-03-25 00:00:00 UTC ]
More news stories like this
Twitter is about to catch up to Facebook circa 2011. The self-styled information network recently announced it will partner with Foursquare to let you tag your tweets with specific locations. Until now, including your location in a tweet only added the general area you were in, such as a city or... Continue reading at PC World
[ PC World | 2015-03-24 00:00:00 UTC ]
More news stories like this
Zuckerberg is asking Facebook users to join him in reading certain titles this year. The next book to be part of the program is Steven Pinker's 'The Better Angels of Our Nature.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-01-22 00:00:00 UTC ]
More news stories like this
Facebook and Twitter are losing their communities to the big social networks. Here's how they're trying to get them back. The post Publishers cool on outsourcing community to Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-23 00:00:00 UTC ]
More news stories like this
Publishers have been exploiting a Facebook loophole with their native ads, making them alluring ad buys in light of decreased Facebook reach for brands. The post When an ad is not an ad on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-24 00:00:00 UTC ]
More news stories like this
It's tough to make everyone happy. Can Facebook reconcile its high-minded design ideals with the interests of users and publishers? Continue reading at AllThingsD
[ AllThingsD | 2013-12-10 00:00:00 UTC ]
More news stories like this
Seeking answers to life's most complex questions in the pages of Homer's Iliad seems like an ancient luxury, especially when they can be so easily obtained with a five–second web search. The Internet gods have both blessed and cursed us an insatiable palate for instant gratification––and browser... Continue reading at Fast Company
[ Fast Company | 2013-10-09 00:00:00 UTC ]
More news stories like this
A feature that allows Facebook users to edit their updates after publishing could be utilised to "stitch up" friends, an expert warns. Continue reading at BBC World
[ BBC World | 2013-09-30 00:00:00 UTC ]
More news stories like this
Facebook users, rejoice: You can now edit posts after they've been published. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-09-27 00:00:00 UTC ]
More news stories like this
Facebook on Monday announced a new integration with restaurant reservation network OpenTable, which will allow Facebook users to book reservations directly through the Facebook mobile iOS app. The update, which will go live on Monday, will also include TV listing information on TV show pages,... Continue reading at AllThingsD
[ AllThingsD | 2013-08-12 00:00:00 UTC ]
More news stories like this