Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once seemed incompatible, but here's what is helping bring the two together. The long-called-for movement for makers of display ads to evolve from using Flash software to HTML5 is finally upon us, underscored by Amazon's switch to HTML5-only promos and The Washington Post committing to publishing its content on Facebook with the software. On desktops and mobile, ads via HTML5 work better than those made with Flash, improving campaign deliverability by as much as 50 percent and bolstering marketers' willingness to budget for creative programmatic—defined as the science of targeting images and copy at individual consumers. Now, advertiser and investor money is flowing to creative programmatic startups like PaperG, Persio and Spongecell, among others. For instance, PaperG this week announced a fundraising round of $5 million after picking up publishing clients including Hearst, Charter Media and Tribune. "With Flash, you could have 10 different creatives with 10 different ways, so you'd have in the order of magnitude of about 100 different versions of the ad," explained Scott Cunningham, svp at the Interactive Advertising Bureau and general manager of the IAB Tech Lab, which on Monday... Continue reading at 'AdWeek'
[ AdWeek | 2015-09-30 00:00:00 UTC ]
News tagged with:
#long-term strategy
#publisher offers
#actual people
#adweek magazine
IPG Mediabrands’ UM has promoted Deidre Smalls-Landau to U.S. chief marketing officer, effective immediately. She will retain her current position as global head of culture while adding oversight of UM’s strategic branding, platforms and initiatives to her remit. Since joining IPG Mediabrands... Continue reading at Advertising Age
[ Advertising Age | 2019-08-06 16:00:00 UTC ]
More news stories like this | News stories tagged with:
#census bureau
#work closely
#vice president
#digital media
ABC Entertainment president Karey Burke became the latest network exec to come out swinging against streaming competitors like Netflix during the Television Critics Association's summer press tour in LA. "We believe we offer creators a superior platform: big, broad audiences, all year long,"... Continue reading at AdWeek
[ AdWeek | 2019-08-05 19:31:34 UTC ]
More news stories like this | News stories tagged with:
#year long
#nielsen
Snap Inc. turned to the consumer-packaged-goods sector to fill its new global head of brand role, tapping Procter & Gamble head of digital media and global partnerships Craig Stimmel. Stimmel revealed that he was leaving P&G in a LinkedIn post earlier this week, but he did not indicate... Continue reading at AdWeek
[ AdWeek | 2019-08-02 18:24:30 UTC ]
More news stories like this | News stories tagged with:
#global head
#digital media
The National Creative Writing Industry Day returns for the fifth year in November, with author Sharlene Teo as the keynote speaker. Continue reading at The Bookseller
[ The Bookseller | 2019-08-01 16:03:30 UTC ]
More news stories like this | News stories tagged with:
#keynote speaker
Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
More news stories like this | News stories tagged with:
#paying subscribers
#b2b publications
#hanley wood
#phone calls
#ll notice
#free e-book
#e-book
#digital content
#magazine publisher
In the age of peak TV, wading through the seemingly endless choices on broadcast, cable and streaming platforms is an exhausting exercise. Amazon Prime Video’s “The Marvelous Mrs. Maisel,” Amy Sherman-Palladino’s late-’50s comedy about an affluent New York housewife who discovers she’s the next... Continue reading at Advertising Age
[ Advertising Age | 2019-07-31 07:00:00 UTC ]
More news stories like this | News stories tagged with:
#entertainment business
#recently begun
#nielsen
As Pearson continues to overhaul its education operations, the company said its stake in Penguin Random House contributed £25 million to its adjusted operating profit, up from £22 million in the first half of 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-29 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#half earnings
#penguin random house
#pearson
Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
More news stories like this | News stories tagged with:
#living rooms
#media partners
#ad campaigns
#share data
#ad business
#growing rapidly
#e-commerce site
#$3 billion
Artist and "Press Here" author Hervé Tullet launches an interactive art-making project, Ideal Exhibition, at ICA LA in downtown L.A. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-07-26 10:00:39 UTC ]
More news stories like this | News stories tagged with:
#children's book
For this week’s spotlight market, we look at Parvus Press, a science fiction and fantasy publisher that's currently open to submissions. The post Parvus Press: Market Spotlight by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-07-25 16:55:22 UTC ]
More news stories like this | News stories tagged with:
#science fiction
Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. Internet of things, meet the baby’s bottom: Parents too busy looking at their smartphones to pay attention to... Continue reading at Advertising Age
[ Advertising Age | 2019-07-24 20:54:06 UTC ]
More news stories like this | News stories tagged with:
#general manager
#remain based
#publicis groupe
#leo burnett
#jessica wohl
#adrianne pasquarelli
#digital media
In a push to lure high-end brands to the cinema advertising circuit, National CineMedia announced today the launch of LuxeNet, a portfolio of 130 of its premium movie theaters in high-income areas of key U.S. cities. According to Nielsen data, NCM is the country’s most prominent cinema... Continue reading at Advertising Age
[ Advertising Age | 2019-07-24 14:06:00 UTC ]
More news stories like this | News stories tagged with:
#great job
#selling point
#record-breaking year
#late 1990s
#nielsen
Bryan Goldberg is making additional moves in digital media. Goldberg's Bustle Digital Group has acquired Inverse, a tech- and science-focused website, the company said today. Financial details of the agreement were not disclosed. The acquisition represents yet another for Goldberg and BDG, which... Continue reading at AdWeek
[ AdWeek | 2019-07-23 17:51:26 UTC ]
More news stories like this | News stories tagged with:
#bryan goldberg
#financial details
#digital media
Boris Johnson has been urged to support a second EU referendum rather than a no-deal Brexit in order to support the UK's creative industries and protect the sector's public investment, just hours after he was elected leader of the Conservative Party. Continue reading at The Bookseller
[ The Bookseller | 2019-07-23 11:05:44 UTC ]
More news stories like this | News stories tagged with:
#open letter
#boris johnson
#eu referendum
#no-deal brexit
#creative industries
#conservative party
Between dealing with ad blockers, ensuring GDPR compliance and keeping up with changing ad viewability standards, digital publishing is hard work. In the pursuit of more revenue, publishers usually focus on either increasing their ad inventory or optimizing the existing ad inventory. Ad refresh... Continue reading at Advertising Age
[ Advertising Age | 2019-07-22 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#good candidates
#market share
#search function
#lower cost
#ad products
#digital publishing
Piatkus has signed a “landmark” book from Dr Amishi Jha on the science of attention and how it shapes our lives. Continue reading at The Bookseller
[ The Bookseller | 2019-07-19 17:05:07 UTC ]
More news stories like this | News stories tagged with:
#landmark book
#piatkus lands
Known as a gateway into the lifestyle and culture of New England, Yankee magazine has established itself as much more than just a publication for those living in the region it covers. Now a digital publisher that labels itself as the “leading authority on New England foliage” with a reach of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-15 18:58:36 UTC ]
More news stories like this | News stories tagged with:
#user experience
#strategic initiatives
#taking place
#hilton midtown
#digital publisher
If you see advertisements for a mall that look like they came straight out of the '80s on today's print edition of The New York Times, fire up Google Lens. Those neon-colored ads are most likely for Starcourt, the fictional Hawkins, Indiana mall that... Continue reading at Engadget
[ Engadget | 2019-07-11 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#google lens
#stranger things
Novelist Alys Conran has been awarded this year’s Hay Festival Creative Wales International Fellowship. Continue reading at The Bookseller
[ The Bookseller | 2019-07-09 02:15:04 UTC ]
More news stories like this |
Works of prose fiction with quirky fun plots and manga-style illustrations, Japanese light Novels are attracting a growing audience of fans in North America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-03 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#prose fiction
#growing audience