Internet ad revenues are growing fast. But, even now, they make up only 4.5% of the global wholeHere, as recession ends, is a reality check on the global media ad market (courtesy of Nielsen). Revenues via the internet are up 32.4%, up 4.3% via TV and 5.1% on posters. But they're down 2.2% for newspapers and 1.1% on magazines (with radio and cinema also in negative territory). So, that's another familiar yarn about the march of the online battalions.Step back, though, and look at the whole cake, neatly sliced. TV, at 57.6%, is the king of the jungle. But if you add newspapers and magazines together, they're a fat 28.7% against the net's 4.5% (which is outgunned by radio, too, and scarcely better than billboards).None of which means that digital isn't on the march (or that ad agencies wanting to peddle their wares don't naturally boost what's going up rather than down). But for perspective – shares in the real world – amid so much buoyant hype? Pass the rock cakes, please.BBC: play for todayThe BBC complaint of the moment, muttered into a coffee cup, has absolute resonance. Look (it says): please don't go on, and on, about Jimmy Savile some 40 years ago. Don't see the 60s and 70s as the day before yesterday. Don't put plump management payoffs and digital foul-ups into some current equation (whatever the recently departed DG says to his select committee audience on Monday on another quick trip from New York). Please stop obsessing about things past and concentrate on the... Continue reading at 'The Guardian'
[ The Guardian | 2014-02-02 00:00:00 UTC ]
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Full-page letter by Nobel peace laureate called on British people and political leaders to 'stand firmly with the people of Israel'The publisher of the Guardian has defended its decision to run a newspaper advertisement about the conflict in Gaza that called on David Cameron and other political... Continue reading at The Guardian
[ The Guardian | 2014-08-11 00:00:00 UTC ]
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Programmatic has become a universal buzzword for automated advertising technology. But it's a blanket term used to describe a lot of digital advertising solutions. What's more, many still see it as a cookie-based technology that allows publishers to move cheap, remnant inventory quickly and... Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-08 00:00:00 UTC ]
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Quantcast is meshing consumer Web and mobile app behavior with an eye on making real-time ad buying more targeted. Its new data-reporting system, dubbed Audience Interests, is aimed at digital publishers and has recently been tested by BlogAds, the proprietor of highly trafficked... Continue reading at AdWeek
[ AdWeek | 2014-08-06 00:00:00 UTC ]
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Taboola, the Manhattan startup that selects and promotes recommended and sponsored articles at the bottom of publisher Web pages, has bought Pasadena, Calif., based digital publishing software... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-08-05 00:00:00 UTC ]
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Subscription ebook service Oyster is expanding its platform, offering subscribers access to the website through any web browser. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-24 00:00:00 UTC ]
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Poland's two largest bookstore chains, Matras and Empik, are adding new services and plan vast expansions amid a shrinking number of independent bookstores. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-15 00:00:00 UTC ]
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Digital publishers are moving the battle for audience attention from their eyeballs to their eardrums. The post Publishers give Web articles audio options appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-14 00:00:00 UTC ]
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If digital publishers thought they had native advertising all to themselves, they may want to think again.Some of the world's biggest ecommerce sites are getting in the native game, courtesy of a partnership between native ad-tech company TripleLift, and BazaarVoice, a technology company that... Continue reading at Advertising Age
[ Advertising Age | 2014-07-11 00:00:00 UTC ]
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A change to a policy at Conde Nast that affects major beauty advertisers is sending waves of anxiety through some of its largest magazines, including Vogue and Glamour.Referred to internally as the "beauty rotation," the policy long dictated the order in which ads from Revlon, Estee Lauder,... Continue reading at Advertising Age
[ Advertising Age | 2014-07-09 00:00:00 UTC ]
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Vanessa Fox O’Loughlin, the chair of Irish PEN, outlines how Ireland continues to punch above its weight in the literary world. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-01 00:00:00 UTC ]
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Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across... Continue reading at AdWeek
[ AdWeek | 2014-06-19 00:00:00 UTC ]
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Online audiences are oohing and ahhing over Netflix's New York Times branded content on women inmates, tied to the hit series Orange Is the New Black. While this is one of the first pieces created out of the Grey Lady's T Brand Studio, Netflix isn't new to the native advertising. And a source... Continue reading at AdWeek
[ AdWeek | 2014-06-17 00:00:00 UTC ]
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Through its ubiquitous "like" buttons on publisher sites across the web, Facebook has long been able to watch the web surfing behavior of its 1.28 billion monthly users.Soon it will begin to use that information for ad targeting on Facebook.Facebook already enables retargeting to users who've... Continue reading at Advertising Age
[ Advertising Age | 2014-06-12 00:00:00 UTC ]
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Europeans can continue browsing the Web without fear of breaking copyright law, Europe’s top court has determined in a landmark ruling. The legality of this common practice came into question in Europe as a result of a years-long tussle involving U.K. newspaper publishers, a public relations... Continue reading at PC World
[ PC World | 2014-06-05 00:00:00 UTC ]
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Conde Nast, publisher of Vogue and The New Yorker, has asked its editors and publishers to review a roughly 4,000-word document that lays out how the company will handle native advertising online, according to several Conde Nast executives.The document's aim is to give publishers and editors who... Continue reading at Advertising Age
[ Advertising Age | 2014-05-28 00:00:00 UTC ]
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Despite endess choice, the books, films and music industries can't escape domination by a handful of monster hitsA monster lays waste to America's cities, smashing skyscrapers and tearing up passenger trains. It's the familiar tale of Godzilla, a mutant lizard last seen rampaging through cinemas... Continue reading at The Guardian
[ The Guardian | 2014-05-18 00:00:00 UTC ]
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Sales in Houghton Mifflin Harcourt’s trade publishing division fell 20% in the first quarter of 2014 compared to the first period of 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-08 00:00:00 UTC ]
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Mimi Pond’s new book, "Over Easy," just published by Drawn & Quarterly, is her most personal work to-date. It is a mostly-true account of her time working in a café in Hollywood in the 1970s. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-02 00:00:00 UTC ]
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Net income at Amazon rose nearly 32% in the first quarter of 2014, to $108 million, compared to the same period in 2013 and revenue increased 23%, to $19.74 billion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-24 00:00:00 UTC ]
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Edgar Rice Burroughs Inc., the company that oversees the works of the iconic American adventure and sci-fi writer, has launched "Korak The Killer," a weekly digital comics strip devoted to Korak, the son of Tarzan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-20 00:00:00 UTC ]
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