‘We’re not getting full disclosure’: Native ad distribution has a transparency problem

As people do more of their reading in social feeds and Facebook clamps down on organic reach, publishers are increasingly relying on paid social to distribute native ads. But fully three-fourths of publishers don't disclose how much paid social they use, according to a new report from Polar. That's a growing problem for media buyers like Roberto Vilazon of Hi-Gloss, a creative media agency based in Miami. “It’s kind of this blurred line that nobody is discussing.” The post ‘We’re not getting full disclosure’: Native ad distribution has a transparency problem appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-06-07 00:00:00 UTC ]
News tagged with: #social feeds #organic reach #increasingly relying #paid social #growing problem #media buyers

Other Publishing stories related to: '‘We’re not getting full disclosure’: Native ad distribution has a transparency problem'

Binc Adding Staff to Service Demand

Citing a surge in demand for its services, the Book Industry Charitable Foundation, the nonprofit organization that assists booksellers in need, has promoted Kate Weiss to programs manager, and is recruiting a new communications coordinator. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-05 04:00:00 UTC ]
More news stories like this | News stories tagged with: #nonprofit organization #assists booksellers #programs manager #book industry

Publishing the full Spectrum

For a long time, I felt like I had been failed by publishing. After a diagnosis of Aspergers Syndrome - now Autism Spectrum Disorder (or ASD) in 2015 - I set out to learn more about my new ‘label’, and what it meant to me. Recommendations included looking to TV, because characters such as... Continue reading at The Bookseller

[ The Bookseller | 2020-08-04 22:34:00 UTC ]
More news stories like this | News stories tagged with: #full spectrum #long time

Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

National Law Journal EIC departs for Bloomberg, an EIC returns to Gizmodo, TechCrunch COO moves on and more. The post Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
More news stories like this | News stories tagged with: #move appeared

Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
More news stories like this | News stories tagged with: #penske media #entertainment executives #yahoo finance #on-air reporter #associate producer #tina sfondeles #chicago sun-times #latest member #presidential campaign #haverstock arrives #private equity #harvard university #visiting fellows #previous editions #tech reporters #harpercollins

Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

5 Science Fiction Books Full of Humor

Need some cheering up and an out-of-this-world story? Pick up some of the funniest science fiction books this side of the galaxy. Continue reading at Book Riot

[ Book Riot | 2020-06-30 10:34:22 UTC ]
More news stories like this | News stories tagged with: #science fiction

TikTok Tells Brands Not to ‘Make Ads’ at First-Ever NewFronts

Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek

[ AdWeek | 2020-06-25 21:01:24 UTC ]
More news stories like this | News stories tagged with: #company released #running ads #digital content

NewFronts Now: Day 2 showcases new generations and shoppable ads

Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And... Continue reading at Advertising Age

[ Advertising Age | 2020-06-23 20:11:12 UTC ]
More news stories like this | News stories tagged with: #takeawaysfrom iab #shoppable ads #inbox daily #biggest news #forwarded email #agency executives #digital content

Is the Facebook Ad Boycott an Opportunity for Publishers?

In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
More news stories like this | News stories tagged with: #marketing spend #vox media #ad dollars #public interest #entire industry #digital content #hearst #digital media

Vijay Karnataka puts a Spotlight on Distribution Channel During Pandemic

During the COVID-19 pandemic lockdown, print media saw multiple obstacles, one of which was the physical nature of its daily distribution. Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-22 17:21:08 UTC ]
More news stories like this | News stories tagged with: #distribution channel #print media

How to watch the full John Bolton interview on ABC News live without cable

John Bolton, who has faced criticism over his new book ‘The Room Where It Happened,’ will appear in his first interview on ABC. Here’s how to stream the full interview live. If President Trump thought his weekend couldn’t get any worse after last night’s lackluster rally in Tulsa, he should... Continue reading at Fast Company

[ Fast Company | 2020-06-21 13:04:25 UTC ]
More news stories like this | News stories tagged with: #john bolton #faced criticism #recently wrote

Native Nonfiction in the Classroom and Beyond, by Casandra López

The Once Over Casandra López Detail of a Cowlitz artist’s Large Coiled Gathering Basket, ca. 1900, cedar root and beargrass, Elizabeth Cole Butler Collection, Portland Art Museum, 2012.97.11 In spring 2020 I had the opportunity to teach two Native... Continue reading at World Literature Today

[ World Literature Today | 2020-06-18 13:23:07 UTC ]
More news stories like this | News stories tagged with: #pet peeves #entry point #anthology

B2B Publishers Call to End Data Misuse in Online Ad Auctions

A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
More news stories like this | News stories tagged with: #ip addresses #article pages #ad revenue #demand-side platform #held accountable #bad actors #publishing industry

John Bolton’s book is full of startling revelations he should have told us sooner

The former national security adviser indicts Trump’s foreign policy, while painting himself as a hero. Continue reading at The Washington Post

[ The Washington Post | 2020-06-17 14:07:00 UTC ]
More news stories like this | News stories tagged with: #john bolton #foreign policy

Adeola and Wilson-Max call for trade transparency on race

Illustrators Dapo Adeola and Ken Wilson-Max have said the industry could be on the cusp of change over diversity but it requires more black people in sales teams and greater transparency on race. Continue reading at The Bookseller

[ The Bookseller | 2020-06-16 15:01:56 UTC ]
More news stories like this | News stories tagged with: #ken wilson-max #black people #sales teams #greater transparency

Boldwood and Ad Lib snare Tiger King book for new e-book venture

Boldwood Books has launched an e-book collaboration with John Blake's Ad Lib, starting with a book that reveals all about the stars of hit Netflix series “Tiger King”. Continue reading at The Bookseller

[ The Bookseller | 2020-06-15 19:13:40 UTC ]
More news stories like this | News stories tagged with: #boldwood books #john blake #ad lib #e-book

How low pay and low pay transparency undermine the publishing business

it is impossible for publishing to fulfil its own diversity agenda while continuing to pay low wages to most workers and to maintain its decades-long secrecy over pay and progression Continue reading at The Bookseller

[ The Bookseller | 2020-06-11 23:48:14 UTC ]
More news stories like this | News stories tagged with: #low pay #publishing business

The Problem With All The Books Publishing This Fall: Critical Linking, June 10, 2020

A daily roundup of the most interesting and awesome bookish links from around the web! Continue reading at Book Riot

[ Book Riot | 2020-06-10 10:30:05 UTC ]
More news stories like this | News stories tagged with: #critical linking #daily roundup #books publishing

DC Ends Comics Distribution Pact with Diamond

In a surprising development in the direct market comics shop channel, DC is ending its 25-year relationship with Diamond Comic Distributors, the dominant distributor of comics periodicals in North America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #comics periodicals

Authors Push for Transparency with #PublishingPaidMe

A new hashtag campaign aims to highlight the disparity in book advances between white and black authors and has garnered well over 1,000 submissions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: ##publishingpaidme #book advances #black authors