As people do more of their reading in social feeds and Facebook clamps down on organic reach, publishers are increasingly relying on paid social to distribute native ads. But fully three-fourths of publishers don't disclose how much paid social they use, according to a new report from Polar. That's a growing problem for media buyers like Roberto Vilazon of Hi-Gloss, a creative media agency based in Miami. “It’s kind of this blurred line that nobody is discussing.” The post ‘We’re not getting full disclosure’: Native ad distribution has a transparency problem appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-06-07 00:00:00 UTC ]
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In a surprising development in the direct market comics shop channel, DC is ending its 25-year relationship with Diamond Comic Distributors, the dominant distributor of comics periodicals in North America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-08 04:00:00 UTC ]
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Google’s sunsetting of third-party cookies gives us an opportunity to shape our long-term future. Continue reading at Advertising Age
[ Advertising Age | 2020-06-03 10:30:00 UTC ]
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On June 1st, a group of book publishers—Hachette Book Group, HarperCollins Publishers, John Wiley & Sons, and Penguin Random House, all member companies of the Association of American Publishers—filed a copyright infringement lawsuit against the Internet Archive, whose “National Emergency... Continue reading at Literrary Hub
[ Literrary Hub | 2020-06-01 17:48:23 UTC ]
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The Nobel laureate’s novels sit uncooperatively in a zone between allegory and parable, refuting interpretation. Continue reading at The Washington Post
[ The Washington Post | 2020-05-30 13:00:00 UTC ]
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Cultural Cross Sections Yousef Khanfar Photo by James L.W / Unsplash In January, Full Circle Bookstore was named one of five finalists for Publishers Weekly’s Bookstore of the Year. Palestinian photographer Yousef Khanfar offers the following... Continue reading at World Literature Today
[ World Literature Today | 2020-05-28 13:17:54 UTC ]
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To help mark the 50th anniversary of Are You There God? It’s Me, Margaret, Judy Blume will present tonight at BookExpo Online's Children’s Book & Author Dinner. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-27 04:00:00 UTC ]
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International research funding consortium cOAlition S has confirmed the price transparency requirements it will be requiring all publishers to adhere to from July 2022. Continue reading at The Bookseller
[ The Bookseller | 2020-05-18 15:54:11 UTC ]
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The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday
[ Digiday | 2020-05-18 04:00:00 UTC ]
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After a few days of delay, Meredith released its Q3 earnings, which closed on March 31. Starting with the bottom line, adjusted EBITDA totaled $151.8 million, a 5.5% decline versus the same period last year. The top line illustrates why. Overall, the company’s revenue fell 6.5% versus 2019.... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-14 15:44:55 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2020 on May 11, 2020. A... Continue reading at Advertising Age
[ Advertising Age | 2020-05-10 19:50:00 UTC ]
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A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek
[ AdWeek | 2020-05-06 20:21:44 UTC ]
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In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site.... Continue reading at AdWeek
[ AdWeek | 2020-05-04 15:04:07 UTC ]
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Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading... Continue reading at Advertising Age
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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Small Press Distribution, which has brought titles from hundreds of independent publishers to readers for more than 50 years, is in urgent need of financial help to keep from folding. A GoFundMe campaign is aiming to raise $100,000 to cover its next month of costs, including health care for its... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-21 15:11:21 UTC ]
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Facing what it called "a significant decline in advertising revenues" as a result of the COVID-19 pandemic, Meredith Corp. says it's implementing sweeping pay cuts across 60% of its approximately 5,000 employees, suspending quarterly dividends and withdrawing the 2020 fiscal outlook it... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-20 17:45:12 UTC ]
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Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age
[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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Frank Wilderson weaves together memoir and theory to make the case for Afropessimism. Continue reading at The Washington Post
[ The Washington Post | 2020-04-17 12:00:00 UTC ]
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The communications manager of We Need Diverse Books asks that publishers continue to allow employees to work from home after the Covid-19 outbreak fades. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-17 04:00:00 UTC ]
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Fifty years ago this week, the world watched the unfolding drama of Apollo 13, the space mission hit by an explosion en route to the Moon. The astronauts - using the lunar lander as a lifeboat - endured plunging temperatures, carbon monoxide poisoning, illness and dangerous uncertainty as they... Continue reading at The Bookseller
[ The Bookseller | 2020-04-15 13:51:53 UTC ]
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Several indie bookstores that launched GoFundMe campaigns in March are reporting that the funds raised on that platform are not being disbursed to them as promised, despite repeated inquiries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-13 04:00:00 UTC ]
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