‘We’re not getting full disclosure’: Native ad distribution has a transparency problem

As people do more of their reading in social feeds and Facebook clamps down on organic reach, publishers are increasingly relying on paid social to distribute native ads. But fully three-fourths of publishers don't disclose how much paid social they use, according to a new report from Polar. That's a growing problem for media buyers like Roberto Vilazon of Hi-Gloss, a creative media agency based in Miami. “It’s kind of this blurred line that nobody is discussing.” The post ‘We’re not getting full disclosure’: Native ad distribution has a transparency problem appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-06-07 00:00:00 UTC ]
News tagged with: #social feeds #organic reach #increasingly relying #paid social #growing problem #media buyers

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Opening the Doorways of Recognition for Native People: A Conversation with Joy Harjo, by Crystal AC Salas

Interviews Photo © Matika Wilbur For the 44th Annual Writers Week, the University of California, Riverside Department of Creative Writing, in partnership with the LA Review of Books, honored three US Poets Laureate with Lifetime Achievement... Continue reading at World Literature Today

[ World Literature Today | 2021-04-21 15:11:24 UTC ]
More news stories like this | News stories tagged with: #recent events #literary community #indian literature #anthology #book award

Simon & Schuster refuses to distribute book by officer who shot Breonna Taylor

US publishing giant was due to distribute Jonathan Mattingly’s The Fight for Truth for rightwing outlet Post Hill PressSimon & Schuster has said that it will not be distributing a book by one of the police officers who shot Breonna Taylor, after a small publisher whose books are distributed... Continue reading at The Guardian

[ The Guardian | 2021-04-16 09:27:28 UTC ]
More news stories like this | News stories tagged with: #police officers #widespread criticism #inside story #shot taylor #small publisher #publishing giant

S&S Will Not Distribute Breonna Taylor's Shooter's Book

Simon & Schuster will not distribute a book by Sgt. Jonathan Mattingly, one of two Louisville, Ky., police officers that shot six bullets that killed Breonna Taylor. The book's publisher, Post Hill Press, is a distribution client of S&S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #jonathan mattingly #police officers #distribution client

Words of wisdom or wishful thinking? The problem with new books that aim to heal us.

Sure, books like “The Hill We Climb,” “Poems of Healing” and “How to Heal the World” mean well, but recovery on command is tricky. Continue reading at The Washington Post

[ The Washington Post | 2021-04-14 12:00:00 UTC ]
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Jeff VanderMeer’s ‘Hummingbird Salamander’ is a gripping eco-thriller full of cinematic set pieces

The ever-shifting author of “Annihilation” experiments with a more naturalistic plot while still exploring the Earth’s destruction. Continue reading at The Washington Post

[ The Washington Post | 2021-04-06 12:00:00 UTC ]
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‘The Final Revival of Opal & Nev’ is a dazzling debut full of unforgettable characters

Dawnie Walton’s novel is framed as an oral history about two musicians who got their start as an interracial duo in the 1970s. Continue reading at The Washington Post

[ The Washington Post | 2021-03-31 15:48:32 UTC ]
More news stories like this | News stories tagged with: #final revival #dawnie walton #oral history

Larry McMurtry, award-winning novelist who pierced myths of his native Texas, dies at 84

He won a Pulitzer for “Lonesome Dove” and shared an Oscar for his “Brokeback Mountain” screenplay. Continue reading at The Washington Post

[ The Washington Post | 2021-03-26 16:04:07 UTC ]
More news stories like this | News stories tagged with: #larry mcmurtry #award-winning novelist #lonesome dove

Full STEAM Ahead: Activity Books Encourage Hands-On Learning Surge

In a most unusual year shaped by the pandemic, as educators and their students faced a variety of school-day scenarios that included virtual learning, one thing was constant—the need for engaging lessons tackling STEM and STEAM concepts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-26 04:00:00 UTC ]
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‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #digital publishers

Boldwood Books reports £1.6m revenues in first full year

Boldwood Books has reported revenues of £1.6m in 2020, its first full financial year, and added five new authors to its now 50-strong list. Continue reading at The Bookseller

[ The Bookseller | 2021-03-01 16:36:03 UTC ]
More news stories like this | News stories tagged with: #full year #boldwood books

This Ad Centered on Breastfeeding Is Both ‘Unapologetically Raw’ and Joyously Supportive

Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek

[ AdWeek | 2021-02-23 00:46:05 UTC ]
More news stories like this | News stories tagged with: #digital content

Space Force sounds like a joke thanks to pop culture – that could be a problem for an important military branch

Science fiction has often had an inspirational and positive relationship with space endeavors. But the new US Space Force is struggling with a pop culture public relations problem. Continue reading at The Conversation

[ The Conversation | 2021-02-19 13:20:06 UTC ]
More news stories like this | News stories tagged with: #pop culture #science fiction

Context and environment are driving success for video pre-roll ads

Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday

[ Digiday | 2021-02-17 02:00:00 UTC ]
More news stories like this | News stories tagged with: #context matters #user experience #premium publisher

Armitage and Fiennes among all-star cast for PRH Audio's 2000 AD adaptations

Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller

[ The Bookseller | 2021-02-14 17:22:53 UTC ]
More news stories like this | News stories tagged with: #all-star cast #prh audio #audiobook adaptations #audiobook

How to Write About Kink Without Going Full “Fifty Shades”

It is hard to talk about sex and literature without making some sort of Fifty Shades of Grey reference. But where Fifty Shades shows a caricature of S&M, the new anthology Kink is a celebration of the range of human desires. From the power of control and the titillation of voyeurism, this... Continue reading at Electric Literature

[ Electric Literature | 2021-02-12 12:00:00 UTC ]
More news stories like this | News stories tagged with: #electric literature #fifty shades #human desires #anthology

What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
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What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media

Small Press Distribution Begins Internal Audit Following Employee Allegations

Small Press Distribution has hired a workplace investigation and mediation firm following allegations of wage and discrimination issues by current and former employees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-26 05:00:00 UTC ]
More news stories like this | News stories tagged with: #small press

BookScan estimates 2020 full-year print market up 5.5%

Nielsen BookScan has estimated the full-year print market for 2020 at 202 million books sold for £1.76bn, a 5.2% rise in volume and a 5.5% increase in value compared to 2019. Continue reading at The Bookseller

[ The Bookseller | 2021-01-22 10:32:48 UTC ]
More news stories like this | News stories tagged with: #2% rise #5% increase #books sold #nielsen bookscan

‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind

Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-01-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #mind appeared #digital publishers