‘We’re not getting full disclosure’: Native ad distribution has a transparency problem

As people do more of their reading in social feeds and Facebook clamps down on organic reach, publishers are increasingly relying on paid social to distribute native ads. But fully three-fourths of publishers don't disclose how much paid social they use, according to a new report from Polar. That's a growing problem for media buyers like Roberto Vilazon of Hi-Gloss, a creative media agency based in Miami. “It’s kind of this blurred line that nobody is discussing.” The post ‘We’re not getting full disclosure’: Native ad distribution has a transparency problem appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-06-07 00:00:00 UTC ]
News tagged with: #social feeds #organic reach #increasingly relying #paid social #growing problem #media buyers

Other Publishing stories related to: '‘We’re not getting full disclosure’: Native ad distribution has a transparency problem'

Hodder Education removes textbook over question about Native Americans

Hodder Education has withdrawn a textbook questioning if the treatment of Native Americans has been exaggerated, following complaints. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 13:19:43 UTC ]
More news stories like this | News stories tagged with: #native americans #hodder

Questlove puts his obsessive music expertise on full display

In “Music Is History,” Questlove examines pivotal songs from each of the last 50 years, creating a hybrid of American history, musicology and memoir. Continue reading at The Washington Post

[ The Washington Post | 2021-10-20 13:45:00 UTC ]
More news stories like this | News stories tagged with: #american history #full display

IPG Buys U.K Distribution Company United Independent Distributors

Independent Publishers Group has acquired U.K.-based United Independent Distributors. IPG CEO Joe Matthews called the deal a “game-changing acquisition,” and one that will make IPG one of the world’s largest book distributors for indie publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #indie publishers #largest book #independent distributors

Before Frankfurt: IPA Welcomes Four New Full Member-Associations

Ahead of its meetings and programs at Frankfurter Buchmesse, the International Publishers Association holds its general assembly. The post Before Frankfurt: IPA Welcomes Four New Full Member-Associations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-10-14 19:10:01 UTC ]
More news stories like this | News stories tagged with: #frankfurter buchmesse #general assembly #publishers association

PRH Publisher Services to Distribute IDW Comics Internationally

The IDW-Penguin Random House Publisher Services agreement sees comic books, trade collections, and graphic novels going to 'direct market.' The post PRH Publisher Services to Distribute IDW Comics Internationally appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-09-20 14:29:57 UTC ]
More news stories like this | News stories tagged with: #graphic novels #random house #publisher services

Liane Moriarty writes women’s fiction. Have a problem with that? She doesn’t.

With her new book ‘Apples Never Fall’ and another TV adaptation with Nicole Kidman, Liane Moriarty doesn’t care how you categorize her books. Continue reading at The Washington Post

[ The Washington Post | 2021-09-10 11:00:00 UTC ]
More news stories like this | News stories tagged with: #tv adaptation #nicole kidman

Hitting the Books: How Tesla engineers solved the problem of exploding EV batteries

Between CEO Elon Musk's often erratic antics, strident competition from existing industry titans, and a public that is still not fully sold on the idea of traveling via electrical charge, Tesla's road to prominence has not been a smooth one. But facing a federal investigation into its driver... Continue reading at Engadget

[ Engadget | 2021-08-21 15:00:52 UTC ]
More news stories like this | News stories tagged with: #taking place #driven home #penguin random house

People with disabilities appear in 1% of TV ads

Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age

[ Advertising Age | 2021-08-19 18:10:40 UTC ]
More news stories like this | News stories tagged with: #product development #nielsen finds #nielsen

How to remove ads and Special Offers from your Kindle or Kindle Fire

If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World

[ PC World | 2021-08-18 22:51:00 UTC ]
More news stories like this | News stories tagged with: #remove ads #kindle fire #special offers #save money #purchase price #good idea #bad news #amazon offers #lower price #fire tablet #kindle

‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-08-12 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media

A new Trump book is disturbing but entertaining — and maybe that’s a problem

Michael Wolff details the end of Trump’s term while feeding readers’ appetite for spectacle. Continue reading at The Washington Post

[ The Washington Post | 2021-07-23 12:00:00 UTC ]
More news stories like this | News stories tagged with: #trump book

Ad Tracker Tool to Improve Advertisers’ Digital Media Carbon Footprint

As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek

[ AdWeek | 2021-07-19 12:56:17 UTC ]
More news stories like this | News stories tagged with: #digital advertising #digital media

Kodansha Inks Major Distribution Deal with LibraryPass

In a huge boost to manga fans, more than 200 titles are available now in Comics Plus, with more to be added to the collection over the summer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #huge boost #manga fans #manga

Germany’s Bookwire in Distribution Deal with Spain’s Editorial Planeta

The new agreement with Bookwire will see the distribution of some 30,000 ebooks and 1,200 audiobooks from Planeta's Spanish-language catalogue. The post Germany’s Bookwire in Distribution Deal with Spain’s Editorial Planeta appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-07-01 20:14:07 UTC ]
More news stories like this | News stories tagged with: #editorial planeta #post germany #distribution deal #planeta #ebooks

The Conservative Publishing Industry Has a Joe Biden Problem

Neither authors nor publishing houses have figured out how to turn the new president into a compelling villain. Continue reading at The Atlantic

[ The Atlantic | 2021-06-02 09:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing houses #publishing industry

Andy Weir’s ‘Project Hail Mary’ is a bestseller. It also has some problems.

For one thing, the plot features many unbelievable moments, even for speculative fiction. Continue reading at The Washington Post

[ The Washington Post | 2021-05-23 12:00:00 UTC ]
More news stories like this | News stories tagged with: #andy weir #speculative fiction

Ad Age Agency Report 2021: Rankings and analysis

Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age

[ Advertising Age | 2021-05-02 18:39:14 UTC ]
More news stories like this | News stories tagged with: #agency business #agency companies #public relations #top executives #agency websites #agency report #agency missed #ll add #biggest advertisers #agencyreport@adage #email customerservice@adage #print version

Sally Thorne’s ‘Second First Impressions’ is full of cracking attraction and cackling laughs

As soon as you turn the last page of this modern romance, you’ll be fighting the urge to flip back to page one. Continue reading at The Washington Post

[ The Washington Post | 2021-04-30 12:00:00 UTC ]
More news stories like this | News stories tagged with: #modern romance