As people do more of their reading in social feeds and Facebook clamps down on organic reach, publishers are increasingly relying on paid social to distribute native ads. But fully three-fourths of publishers don't disclose how much paid social they use, according to a new report from Polar. That's a growing problem for media buyers like Roberto Vilazon of Hi-Gloss, a creative media agency based in Miami. “It’s kind of this blurred line that nobody is discussing.” The post ‘We’re not getting full disclosure’: Native ad distribution has a transparency problem appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-06-07 00:00:00 UTC ]
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It is hard to talk about sex and literature without making some sort of Fifty Shades of Grey reference. But where Fifty Shades shows a caricature of S&M, the new anthology Kink is a celebration of the range of human desires. From the power of control and the titillation of voyeurism, this... Continue reading at Electric Literature
[ Electric Literature | 2021-02-12 12:00:00 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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Small Press Distribution has hired a workplace investigation and mediation firm following allegations of wage and discrimination issues by current and former employees. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-26 05:00:00 UTC ]
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Nielsen BookScan has estimated the full-year print market for 2020 at 202 million books sold for £1.76bn, a 5.2% rise in volume and a 5.5% increase in value compared to 2019. Continue reading at The Bookseller
[ The Bookseller | 2021-01-22 10:32:48 UTC ]
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Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-01-22 05:01:00 UTC ]
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'In the last year, we've really seen the importance of reliable digital products' amid the constraints of the pandemic, says David Clark. The post Oxford University Press Puts Its Full ‘World Classics’ List Online appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-15 21:53:45 UTC ]
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Small Press Distribution, one of the nation’s oldest distributors of independent publishers, is under fire in a widening dispute about labor conditions sparked by a former employee’s anonymous article on Medium. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-06 05:00:00 UTC ]
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Every Monday through Friday, AudioFile’s editors recommend the best in audiobook listening. We keep our daily episodes short and sweet, with audiobook clips to give you a sample of our featured listens. Narrator Edoardo Ballerini anchors a full-cast performance of The Cold Millions, a story that... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-28 09:00:55 UTC ]
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If you’ve used the internet to read book or film reviews in the last decade, you’ve probably heard of the Bechdel test. Cartoonist Alison Bechdel introduced the test in her comic strip Dykes To Watch Out For in 1985 as a means of assessing the ways women are portrayed in fiction. The test... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-21 09:50:22 UTC ]
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Book subscriptions from indies around the country are ideal for gifting — to yourself or someone else. Continue reading at The Washington Post
[ The Washington Post | 2020-12-07 13:00:00 UTC ]
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In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek
[ AdWeek | 2020-12-07 02:00:00 UTC ]
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This year has been a dumpster fire and we mean that literally. But the shining bright spot in the literary world is an abundance of great new books by Indigenous writers being published in 2020. Since it’s National Native American Heritage Month, we’re focusing on books coming out of the U.S.... Continue reading at Electric Literature
[ Electric Literature | 2020-11-27 12:00:00 UTC ]
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The nonfiction prize went to Les Payne and Tamara Payne for “The Dead Are Arising: The Life of Malcolm X.” The crime novelist Walter Mosley received a lifetime achievement award. Continue reading at The New York Times
[ The New York Times | 2020-11-19 02:32:00 UTC ]
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Catherine Coleman Flowers’s memoir chronicles her advocacy for improved sanitation systems in rural America and her own education as an activist. Continue reading at The New York Times
[ The New York Times | 2020-11-17 10:00:08 UTC ]
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In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:32 UTC ]
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Ensuring transparency around pay, demystifying the hiring process and giving illustrators the recognition they deserve are among the most fundamental changes the industry needs to make now, delegates at The Bookseller's FutureBook conference heard. Continue reading at The Bookseller
[ The Bookseller | 2020-11-17 02:31:32 UTC ]
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The Quarto Group's Frances Lincoln Children’s Books imprint has added US vice-president-elect Kamala Harris to its Little People, Big Dreams list for 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-11-15 14:59:22 UTC ]
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2020 WORKED HARD to be one of the worst years in recent memory, but for readers of Native American literature, this era is proving to be among the most exciting in the history of Indigenous writing, especially for poetry. To wit: Joy Harjo has just begun her second term as poet laureate of the... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-11-09 18:00:17 UTC ]
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Oneworld imprint Rock the Boat has signed a "unique and compelling" YA thriller and coming of age story centred on a Native American girl, Firekeeper’s Daughter, by debut author Angeline Boulley. Continue reading at The Bookseller
[ The Bookseller | 2020-11-01 23:11:25 UTC ]
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