USA Today is repackaging video to create streaming series

The legacy news publisher is closing in on 10 billion video views this year. And thanks to a focus on its owned and operated properties, plus a stable of OTT partnerships, less than half of those views will come from Facebook. The post USA Today is repackaging video to create streaming series appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-11-04 05:01:40 UTC ]
News tagged with: #usa today #operated properties #news publisher

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Advertising Today: A Kinder, Gentler Place?

When I started in advertising, there was no guarantee that your job would still be yours after maternity leave. No law protected you against sexual harassment.It was 1975, and my first job after graduating Phi Beta Kappa magna cum laude from Smith College was as a secretary at a prestigious... Continue reading at Advertising Age

[ Advertising Age | 2015-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york office #feel comfortable #work hard


'Star Wars' takes center stage in Facebook's 360-degree video rollout

Facebook has added 360-degree videos to its news feed, an immersive feature the Menlo Park-based social media platform said will capitalize on a growing number of video publishers using the format. And to pique the interest of users, The Walt Disney Co. (NYSE: DIS) and Lucasfilm have published... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2015-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #star wars #growing number #video publishers #walt disney #force awakens


Facebook Brings 360-Degree Virtual Reality Videos to News Feeds

Stars Wars was first to post a 360-degree video. Photo: Facebook Virtual reality is coming to Facebook news feeds. Today the company rolled out 360-degree videos brands and publishers can post to their pages. Desktop viewers just have to drag their mouse over a clip to change the angle, and... Continue reading at AdWeek

[ AdWeek | 2015-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #virtual reality #menlo park #single day


Facebook now supports 360-degree video

Facebook videos are about to get more interactive.  The social network announced Wednesday it now supports 360-degree videos. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook videos


Facebook videos have fleeting lives

When a brand uploads a new video to Facebook, 94 percent of views it generates in the following week happen on that video, says Visible Measures. The stat shows that while video is booming on Facebook, it’s still difficult for brands and publishers to get people to watch their entire library,... Continue reading at Digiday

[ Digiday | 2015-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook videos #visible measures #entire library #popular videos


Birocratic: The DJ who unwittingly provided the soundtrack to BuzzFeed video

If you've ever watched a BuzzFeed video, chances are you've heard the music of Birocratic. In 2013, independent music producer Brandon Rowan discovered after a tremendous spike in traffic that his instrumental hip-hop songs had become the soundtrack to many of the digital publisher's viral... Continue reading at Digiday

[ Digiday | 2015-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publisher #viral videos #commercial purposes


Bill Clegg: ‘I really understand the loneliness, excitement and vulnerability it takes to create a book now’

The feted US literary agent on addiction, attempted suicide, and having his first novel longlisted for the Booker prizeBill Clegg is a leading New York literary agent and the author of the bestselling memoirs Portrait of an Addict As a Young Man and Ninety Days, which describe respectively his... Continue reading at The Guardian

[ The Guardian | 2015-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bill clegg #literary agent #young man #crack cocaine


How is streaming changing audiobook consumption?

While the music industry continues to respond to the changes in consumer behaviour emanating from technological advances, audiobook publishers are facing many of the same issues. One major subject for record labels has been the question of ownership versus access: do consumers want to own... Continue reading at The Bookseller

[ The Bookseller | 2015-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technological advances #audiobook publishers #record labels


Fitness Magazine Launches Digital Video Channel SweatTV

Leverages 'engagement player' tech from Selectable Media deal. The post Fitness Magazine Launches Digital Video Channel SweatTV appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-09-02 00:00:00 UTC ]
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Facebook ramps up video piracy fighting technology

Think of video piracy, and talk of BitTorrent probably isn’t far away. While torrented movies and TV shows account for a large proportion of pirated material, it is far from being the end of the story. Even sites as seemingly innocuous as Facebook can be part of the problem. The social network... Continue reading at Betanews

[ Betanews | 2015-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #large proportion #video publishers


Facebook to crack down on pirated videos

Facebook is improving its technology to better identify videos uploaded to its site without the permission of copyright holders. The move comes amid an explosion in the amount of video viewed on Facebook, posted by regular users, publishers and advertisers alike.  Alongside the uptick in video... Continue reading at PC World

[ PC World | 2015-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #videos posted #copyright holders #regular users #video content #recent report #popular videos


Facebook is trying to make it easier to stop video piracy

From user-made clips to content from big media properties, video is all over Facebook (and more people than ever are using the social network). Along with that trend comes the problem of piracy: plenty of video publishers are seeing their work dist... Continue reading at Engadget

[ Engadget | 2015-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video publishers


VIDEO: Celebrating books in Mogadishu

Somalia is holding its first international literary festival in the capital Mogadishu. Continue reading at BBC News

[ BBC News | 2015-08-28 00:00:00 UTC ]
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VIDEO: Pratchett fans: Final book 'devastating'

Sir Terry Pratchett fans react to the release of the authors final novel, almost six months after his death. Continue reading at BBC World

[ BBC World | 2015-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #final book


Why the Video Network StyleHaul Hired a Veteran Print Executive as Its Revenue Chief

A longtime print magazine sales executive may not be the obvious choice to run ad sales for a digital video network aimed at millennial women. But that's the choice StyleHaul has made with the appointment of former Meredith exec Dick Porter as its cheif revenue officer. He fills a position... Continue reading at Advertising Age

[ Advertising Age | 2015-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print magazines #long history


Brave New World of Streaming

Authors and publishers are increasingly looking to the major streaming services, including Netflix, Amazon Prime, and Hulu, as potential platforms to promote their content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon prime


Best Practices: How to Tailor Videos to the Customer Journey

Over the past year, PC maker Lenovo has moved from making long, product-focused videos to short "snackable" videos tailored to where the buyer is in the sales cycle, and it's getting good results. In fact, video now ranks as Lenovo's No. 2 lead generator in terms of conversions to sales, right... Continue reading at Advertising Age

[ Advertising Age | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #senior manager #digital marketing #target audience


Twitter Gives Promoted Tweets and Video Ads More Mobile Reach

In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it. During an earnings call at the time, Costolo was trying to explain why the company's persistent user-growth... Continue reading at AdWeek

[ AdWeek | 2015-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #industry average #ad sales #senior director #told adweek


HC relaunches Detective Club series

HarperCollins has just reissued three titles (13th August) in a relaunched series of hardback crime classics, The Detective Club, its first crime imprint that dates back to the 1920s. Continue reading at The Bookseller

[ The Bookseller | 2015-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #crime imprint #dates back


Comcast Is Starting A Video Platform That Will Challenge Facebook And YouTube

The new service, called Watchable, will reportedly bring content from Vox, BuzzFeed, and other publishers to Xfinity boxes.Comcast is currently working on a new digital video platform called "Watchable," with plans to launch later this year with some major partners. According to Business... Continue reading at Fast Company

[ Fast Company | 2015-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video platform #business insider #include advertising