Universal's Jody Gerson Pumps Up the Volume for Ads

Jody Gerson is having a good year.The CEO and chairman of Universal Music Publishing Group recently closed a deal for Bruce Springsteen's catalog andyears after discovering a 14-year-old Alicia Keysbelieves she has found the next big thing.You likely saw her handiwork at the Grammy's this year in an ad that matched up "Nothing Compares 2 U," sung by a variety of musicians in tribute to Prince, with the Google Pixel smartphone (executed by Droga5). Gerson, who has been with Universal Music for almost three years, sat down with Ad Age to discuss the intersection of marketing and music, the problems with streaming, her favorite app and more. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-08-28 00:00:00 UTC ]
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Webinar: The ad-blocker balancing act

With ad-blocker penetration approaching 25 percent in North American and 40 percent in Europe, restoring publisher rights and revenues has become a top of mind issue for most digital media and advertising executives. Join a panel of executives from leading publishers for an informative webinar.... Continue reading at Digiday

[ Digiday | 2017-07-07 00:00:00 UTC ]
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As Apple Seeks To Please News Publishers, Users Worry About An Ad Influx

Apple is said to be making it easier for publishers to place ads in its News app and even solicit micropayments, raising concerns about user experience. Today Apple’s News app is relatively uncluttered by ads. Actually there are very few ads anywhere. Part of the reason for that is that... Continue reading at Fast Company

[ Fast Company | 2017-07-07 00:00:00 UTC ]
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Facebook Audience Network Added a Rewarded Video Option for Game Publishers

Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers. The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game... Continue reading at AdWeek

[ AdWeek | 2017-06-28 00:00:00 UTC ]
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Children’s titles still seeing volume growth

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[ The Bookseller | 2017-06-26 00:00:00 UTC ]
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Traffic Authentication: The Most Nettlesome Issue in Ad Tech

Unless you have been living under a digital rock, the mounting outrage about fake impressions is quickening, commensurate with a deepening understanding of ad tech fraud among advertisers. Recently, Forrester confirmed advertisers' suspiscions in a study titled "The End of Advertising As We Know... Continue reading at Advertising Age

[ Advertising Age | 2017-06-23 00:00:00 UTC ]
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Digital Publishers Have Been Slow to Adopt Vertical Video Ads. Is That About to Change?

MediaRadar is a cloud-based intelligence platform which uses data science to give ad sales advice on millions of brands. The company published a trend report on Tuesday, Vertical Video Market Snapshot: Q1 2017, which analyzed the use of vertical video advertising by media properties in the first... Continue reading at AdWeek

[ AdWeek | 2017-06-21 00:00:00 UTC ]
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University Presses Are More Vital than Ever

The Association of American University Presses annual meeting in Austin emphasized the value of publishing work grounded in research in an era of fake news. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-16 00:00:00 UTC ]
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Video View Metrics for Facebook and Instagram Are Being Added to CrowdTangle

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[ AdWeek | 2017-06-15 00:00:00 UTC ]
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University of Derby launches Peregrine Publishing

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[ The Bookseller | 2017-06-14 00:00:00 UTC ]
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Instagram Just Added a Tag to Make Sponsored Content More Transparent

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[ AdWeek | 2017-06-14 00:00:00 UTC ]
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Facebook Is Giving Advertisers More Control Over Where Their Ads Appear

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[ AdWeek | 2017-06-14 00:00:00 UTC ]
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The Destiny 2 Reveal Campaign on Facebook Resulted in a 35-Point Increase in Ad Recall

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[ AdWeek | 2017-06-13 00:00:00 UTC ]
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Rutgers and Bucknell Strike University Press Pact

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[ Publishers Weekly | 2017-06-12 00:00:00 UTC ]
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All Publishers Can Now Test Ads in the Related Articles Section of Facebook’s Instant Articles

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[ AdWeek | 2017-06-08 00:00:00 UTC ]
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‘It’s going to be a slow burn’: Publishers are starting to see money from Facebook’s mid-roll ads

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[ Digiday | 2017-06-05 00:00:00 UTC ]
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Facebook's New Tool Lets Publishers Use Its Data to Sell Video Ads

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[ Advertising Age | 2017-05-23 00:00:00 UTC ]
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[ AdWeek | 2017-05-20 00:00:00 UTC ]
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A Dream Deferred: Why the Digital Ad Industry Struggles to Create a Standard ID

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[ Advertising Age | 2017-05-17 00:00:00 UTC ]
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