Jody Gerson is having a good year.The CEO and chairman of Universal Music Publishing Group recently closed a deal for Bruce Springsteen's catalog andyears after discovering a 14-year-old Alicia Keysbelieves she has found the next big thing.You likely saw her handiwork at the Grammy's this year in an ad that matched up "Nothing Compares 2 U," sung by a variety of musicians in tribute to Prince, with the Google Pixel smartphone (executed by Droga5). Gerson, who has been with Universal Music for almost three years, sat down with Ad Age to discuss the intersection of marketing and music, the problems with streaming, her favorite app and more. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-08-28 00:00:00 UTC ]
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Brand says it ‘missed mark’ after being accused of racism in campaign promoting body lotionDove has apologised after publishing an advert on its Facebook page which showed a black woman turning into a white woman. The brand was accused of racism over the online advertising campaign and it later... Continue reading at The Guardian
[ The Guardian | 2017-10-08 00:00:00 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights:... Continue reading at Advertising Age
[ Advertising Age | 2017-10-05 00:00:00 UTC ]
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More than 120 major magazines will lend ad pages to the six-month campaign, titled "Magazine Media. Better. Believe It." The post Amid “Fake News,” Magazines Can Offer Credibility, Safer Ad Environments, Argues New MPA Campaign appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-04 00:00:00 UTC ]
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AMC is planning on running six-second ads in "The Walking Dead" this season, enlisting TV's top scripted show in the effort to fight ratings declines by making ads less of an imposition.The network intends to run one six-second commercial between its repeat of the prior week's episode and the... Continue reading at Advertising Age
[ Advertising Age | 2017-10-04 00:00:00 UTC ]
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Over half of Liberation's mobile revenue comes from Facebook Instant Articles, which accounts for 10 percent of its mobile pageviews. The post French publisher Liberation now gets half of mobile ad revenue from Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-04 00:00:00 UTC ]
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Facebook's still testing mid-roll ad breaks with a limited number of publishing partners -- and, yes, the dollars are still low. The post Pivot to pennies: Facebook’s key video ad program isn’t delivering much money to publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-02 00:00:00 UTC ]
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Apple's latest iOS is out, the news app is updated, and for publishers a new ad serving trial is under way with help from an unlikely ally, Google.A select group of publishers are testing ad insertions into their Apple News pages using DoubleClick For Publishers, according to a number of... Continue reading at Advertising Age
[ Advertising Age | 2017-10-02 00:00:00 UTC ]
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First Story and the University of Cambridge are the new partners of the BBC’s short story awards, replacing BookTrust, in a three-year collaboration starting in 2018. Continue reading at The Bookseller
[ The Bookseller | 2017-09-29 00:00:00 UTC ]
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Stephen Clarke, c.e.o. of W H Smith, is delivering the first lecture of a new Global Challenges course at the University of Edinburgh Business School next month. Continue reading at The Bookseller
[ The Bookseller | 2017-09-28 00:00:00 UTC ]
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From Scroll.in: After more than 100 years of publication in English, Oxford University Press in India is embarking on projects in Bengali and Hindi. The post Oxford University Press India Begins Publishing in Indian Languages appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-27 00:00:00 UTC ]
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Despite a spate of negative headlines dominating the higher education sector over the past few months, booksellers have reported buoyant sales as the Back to University season kicks off. Continue reading at The Bookseller
[ The Bookseller | 2017-09-25 00:00:00 UTC ]
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Publications on Shaanxi regional culture and history—such as "A Comprehensive History of Shaanxi" are a niche segment at SNUGPH. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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CQUP differentiates itself with an abundance of well-designed and glossy publications that are heavy on research and yet accessible to nonacademic readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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Armed with a capital investment of 300 million CNY, the establishment of Beijing Normal University Publishing Group in July 2007 gave China its very first university press group to focus on educational titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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References to Project 211, Project 985, and C9 frequently crop up during conversations with Chinese universities and university presses. As a matter of fact, Chinese universities are divided into three types: Project 211, Project 985, and ordinary university. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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With nearly 1,000 new titles per year and 16 journals (five of which are in the Science Citation Index), the 33-year-old Zhejiang University Press is a hotbed of activity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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A 1986 merger with a university publishing unit that specialized in audio and video products gave XJUP a comprehensive portfolio that covers different content formats. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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The past three years have been a busy time at GNUP. In 2014, it acquired the Australian company Images Publishing Group, which is known globally for its architecture and design publications, and global network of more than 2,000 architects and publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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With total sales of 400 million CNY in 2016, ECNUP is the top publishing house in Shanghai, and ranks among China’s top 10 university presses. It is also one of the two oldest university presses in the country, with its 60th anniversary coming up in October. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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“We are not going to give up." The post ‘We are not going to give up’: German publishers continue war with ad blockers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-19 00:00:00 UTC ]
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