Universal's Jody Gerson Pumps Up the Volume for Ads

Jody Gerson is having a good year.The CEO and chairman of Universal Music Publishing Group recently closed a deal for Bruce Springsteen's catalog andyears after discovering a 14-year-old Alicia Keysbelieves she has found the next big thing.You likely saw her handiwork at the Grammy's this year in an ad that matched up "Nothing Compares 2 U," sung by a variety of musicians in tribute to Prince, with the Google Pixel smartphone (executed by Droga5). Gerson, who has been with Universal Music for almost three years, sat down with Ad Age to discuss the intersection of marketing and music, the problems with streaming, her favorite app and more. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-08-28 00:00:00 UTC ]
News tagged with: #jody gerson #good year #bruce springsteen #big thing #favorite app

Other Publishing stories related to: 'Universal's Jody Gerson Pumps Up the Volume for Ads'


Ad Age Wake-Up Call: A PR Firm Gets Punished, While the Daily News Gets Sold

Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: The New York Daily News, or "New York's Hometown Newspaper" as the slogan goes, has been sold to Chicago-based publishing company Tronc. The... Continue reading at Advertising Age

[ Advertising Age | 2017-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily news #good morning #daily roundup #digital-related news #cover price


Ad Age's 2017 Hispanic Fact Pack Is Out Now

Hispanics account for almost half of annual U.S. population growth, largely through U.S. births rather than immigration (25.8% of kids aged 9 and under are Hispanic). Totaling 57.5 million people, Hispanics are 17.8% of the U.S. population and growing.That's some of the key information in Ad... Continue reading at Advertising Age

[ Advertising Age | 2017-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print magazine #includes data #ad spending #demographic change


Global Publishing Leaders 2017: Oxford University Press

Oxford University Press (OUP), a department of the University of Oxford, dates back to the earliest days of printing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dates back #earliest days


Global Publishing Leaders 2017: Cambridge University Press

Cambridge University Press is an integral part of the University of Cambridge and shares the university's objectives to advance knowledge, education, learning, and research. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #integral part #advance knowledge


The Tick review – a beacon of bizarreness in a relatively normal superhero universe

Dressed as a 6ft 4in blue insect, Peter Serafinowicz’s superhero is a throwback to the Golden Age of Comic Books – but with everything just a fraction offWhat is it? A superhero series, because Lord knows, we need another one of those at the moment.Why you’ll love it: As superhero series go,... Continue reading at The Guardian

[ The Guardian | 2017-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #superhero series #golden age #comic books #ll love


Cambridge University Press censorship attacks are misguided| Letters

All societies limit free speech in varying detail, writes Roger van Zwanenberg, founder of the radical publisher Zed. The censorship is by the customer – the Chinese government – not CUP, says Jessica LaganI refer to Paul Mason’s important, but mistaken argument about Cambridge University... Continue reading at The Guardian

[ The Guardian | 2017-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chinese government #paul mason #chinese authorities #political sensitivities


Birkbeck University to champion new voices in short story anthology

Birkbeck, University of London has launched a new literary anthology to celebrate the "versatility and power" of the short story. Continue reading at The Bookseller

[ The Bookseller | 2017-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short story


Cambridge University censorship U-turn is censored by China

Chinese academics commend decision to unblock access to sensitive articles, but Beijing expunges mention of the climbdown from internetChinese intellectuals and bloggers have celebrated Cambridge University’s decision to push back against Beijing’s draconian information controls – but Communist... Continue reading at The Guardian

[ The Guardian | 2017-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mainland china #block access #china quarterly #push back


IPA Welcomes Cambridge University Press’ Response to ‘China Quarterly’ Censorship

'State attempts to control the flow of information, especially in the digital space, are short-sighted and misguided,' says a new statement from the IPA. The post IPA Welcomes Cambridge University Press’ Response to ‘China Quarterly’ Censorship appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #china quarterly #digital space


IPA urges China to 'respect the decision' of Cambridge University Press to restore articles

International Publishers Association praises CUP’s decision, counter to China’s censorship request, but will ‘wait to see what the consequences’ areThe president of the International Publishers Association has urged the Chinese government not to take punitive action against Cambridge University... Continue reading at The Guardian

[ The Guardian | 2017-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chinese government #chinese authorities #push back #chinese censorship


Cambridge University Press backs down over China censorship

Publisher will reinstate articles to which it blocked online access in China in the face of international protests by academicsCambridge University Press has backed down and will immediately re-post journal articles to which it blocked online access in China at the request of the Beijing... Continue reading at The Guardian

[ The Guardian | 2017-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #china censorship #china quarterly #cambridge university


ANA Pushes $50 Million Digital Media Pilot to Combat 'Ad-Tech Tax'

After years of complaining about digital media fraud, brand safety and other problems, the Association of National Advertisers hopes to do something about it, starting a six-month pilot with what it hopes will be 35 marketers and more than $50 million in spending for 30 premium online... Continue reading at Advertising Age

[ Advertising Age | 2017-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$50 million #ad-tech companies #ad inventory #ad fraud


National Trust unveils publishing partnership with Falmouth University

The “first collaborative publishing venture of its kind” between the National Trust and Falmouth University has been unveiled. Continue reading at The Bookseller

[ The Bookseller | 2017-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #falmouth university #national trust


Denver ad-tech company merges, expects to grow

Denver advertising technology company Altitude Digital has merged with Genesis Media, a New York City-based maker of analytics software for online publishers. The combined company will be based in New York City under the Genesis Media name, but it will keep the former Altitude Digital office in... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2017-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #combined company #top executive


Ad Age Wake-Up Call: Disney Dumps Netflix and Other News to Know Today

Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, and digital-related news. What people are talking about today: The romance between Netflix and Disney is unraveling, or as Quartz puts it, "Disney is just beginning its conscious uncoupling from... Continue reading at Advertising Age

[ Advertising Age | 2017-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lose access #pixar films #direct relationships #content makers


How Netflix can spawn a Marvel-style Millarworld superhero universe

Acquisition of Scottish comic book business can transform into a multibillion-dollar film franchiseNetflix has grand ambitions for Millarworld, the Scottish comic book company it acquired this week. The aim is to repeat Disney’s success with Marvel, where the creator of the Avengers and the... Continue reading at The Guardian

[ The Guardian | 2017-08-08 00:00:00 UTC ]
More news stories like this |


Top publishing execs say interstitial ads are the worst user experience trade-off

Digital media means user experience often is compromised for aggressive monetization tactics. We took a temperature check to find the biggest issues. The post Top publishing execs say interstitial ads are the worst user experience trade-off appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biggest issues


PRH bags rights to Jodie Whittaker's Doctor Who

BBC Books and Penguin Random House Children’s UK have struck a two-series deal with BBC Worldwide to continue their line of Doctor Who publishing. Continue reading at The Bookseller

[ The Bookseller | 2017-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jodie whittaker #bbc books #bbc worldwide


Andreou swaps Knopf for Harvard University Press

George Andreou has been appointed as director of the Harvard University Press after 27 years at Knopf. Continue reading at The Bookseller

[ The Bookseller | 2017-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #george andreou


Harvard University Press Names New Director

George Andreou, currently v-p and senior editor at Alfred A. Knopf, has been named the new director of the vaunted university press. The job marks something of a homecoming for Andreou, who graduated from Harvard College in 1987. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #george andreou #senior editor