Facebook is laying down the law on ads this week with a new mission statement that is meant to clarify how it operates in the marketplace.On Monday, an ad policy manifesto attributed to VP of ad product Rob Goldman appeared on the Facebook blog. It also was reposted on Facebook by executives like Chief Operating Officer Sheryl Sandberg. "We're publishing the principles that guide our approach to advertising across Facebook, Instagram, and Messenger," Sandberg wrote. "We want our platforms to be a place where people connect with the businesses they care about in safe and meaningful ways."So what are these ad principles and why is Facebook focused on delivering them at precisely this moment? Well, as with all things public relations, the corporate speak could use some plain translation. Here's what Facebook is trying to say, and why it's saying so now: Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-11-28 00:00:00 UTC ]
News tagged with:
#ad principles
#mission statement
#people connect
#meaningful ways
Indie publishers have dominated a record-breaking longlist for the third annual Warwick Prize for Women in Translation. Continue reading at The Bookseller
[ The Bookseller | 2019-10-09 10:26:23 UTC ]
More news stories like this | News stories tagged with:
#record-breaking year
#indie publishers
Frankfurt 2021 Guest of Honor Spain roklls out €230,000 (US$252,383) in translation funding this week, and the German Book Prize announces live streaming. The post Frankfurt Notes: Spain’s New Translation Funds; Germany’s Book Prize Broadcasts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-09 09:12:49 UTC ]
More news stories like this | News stories tagged with:
#frankfurt notes
#translation funding
#german book
#book prize
Elijah Jay is wants nternet stardom, almost anywhere he can get it, just not as a TikTok salesman. But that’s exactly what he became when the social media company used one of his videos in an ad that ran on Snapchat. Jay's video, in which he performs a balloon-swallowing stunt, has been seen by... Continue reading at Advertising Age
[ Advertising Age | 2019-10-07 09:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-mail statement
#bad form
#full-time job
#twin brother
#digital media
Libraries Week kicks off today with a focus on what the nation’s libraries are doing with digital technology. Continue reading at The Bookseller
[ The Bookseller | 2019-10-06 18:00:32 UTC ]
More news stories like this | News stories tagged with:
#digital focus
#libraries week
#digital technology
#libraries
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. TikTok wants... Continue reading at Advertising Age
[ Advertising Age | 2019-10-04 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#retail sales
#lindsay rittenhouse
#pumpkin spice
#i-hsien sherwood
#alfred maskeroni
#digital publisher
In the 1950s and ’60s, Mr. Conner’s art helped sell airlines and overalls and accompanied short stories in The Saturday Evening Post and elsewhere. Continue reading at The New York Times
[ The New York Times | 2019-10-03 21:16:21 UTC ]
More news stories like this | News stories tagged with:
#short stories
Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 19:49:51 UTC ]
More news stories like this | News stories tagged with:
#cyber monday
#direct impact
#consumer confidence
#physical stores
#digital media
Nada Stirratt, VP of North America at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss what storytelling means for Facebook users and advertisers. Plus, the need for brands to personalize messaging at scale—and how Facebook Stories can help. A custom video... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 21:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook users
#associate publisher
Lit Lists T. Patrick Ortez Fantasy is often overlooked when it comes to literature in translation, but from Gilgamesh to the Edda to The Epic of Darkness, fantasy lies at the heart of human storytelling. The genre has changed a lot since then, but fantasy... Continue reading at World Literature Today
[ World Literature Today | 2019-10-01 14:00:27 UTC ]
More news stories like this | News stories tagged with:
#american university
#human desires
#first novel
Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
More news stories like this | News stories tagged with:
#rupert murdoch
#executive chairman
#news corp
Anna Leader has been named the winner of the 2019 Harvill Secker Young Translators’ Prize. Continue reading at The Bookseller
[ The Bookseller | 2019-09-30 20:06:03 UTC ]
More news stories like this |
Sometimes an ad gets just a little too truthful for its own good. By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a... Continue reading at Advertising Age
[ Advertising Age | 2019-09-30 09:00:00 UTC ]
More news stories like this | News stories tagged with:
#merger talks
#minority stake
#recent months
#memoir
Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age
[ Advertising Age | 2019-09-27 20:39:27 UTC ]
More news stories like this | News stories tagged with:
#measure theirself-worth
#senior director
#tech incubator
#lack thereof
#algorithm relies
#trial system
#changetheireditorial decisions
#video-sharing app
#ranking formula
#emphasizing messages
#viral videos
#rival snapchat
#ways rose
#featuring images
#recently begun
Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age
[ Advertising Age | 2019-09-27 20:39:27 UTC ]
More news stories like this | News stories tagged with:
#measure theirself-worth
#senior director
#tech incubator
#lack thereof
#algorithm relies
#trial system
#changetheireditorial decisions
#video-sharing app
#ranking formula
#emphasizing messages
#viral videos
#rival snapchat
#ways rose
#featuring images
#recently begun
Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on... Continue reading at Advertising Age
[ Advertising Age | 2019-09-24 23:11:20 UTC ]
More news stories like this | News stories tagged with:
#machine learning
#real time
#advertising business
#purchase intent
#publishing industry
Digital publisher Jellysmack is working with YouTube stars to use its tools to tailor their videos for Facebook and Snapchat. The post ‘It’s found money’: YouTube stars look for ways to expand to Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-09-24 04:01:07 UTC ]
More news stories like this | News stories tagged with:
#facebook appeared
#youtube stars
#digital publisher
Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 22:10:02 UTC ]
More news stories like this | News stories tagged with:
#climate activism
#social impact
#public policy
#nielsen
At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#growing exponentially
#digital media
News and Events The Editors of WLT Today the New Yorker announced the longlist for the National Book Award for Translated Literature. With such a wealth of talent on display, we don’t envy the judges’ task. To aid you, the reader, in appreciating the... Continue reading at World Literature Today
[ World Literature Today | 2019-09-17 16:53:18 UTC ]
More news stories like this | News stories tagged with:
#olga tokarczuk
#antonia lloyd-jones
#field notes
#graywolf press
#nona fernndez
#vigdis hjorth
#hard work
#macmillan
#verso
#national book award
The longlists for the five categories are being named this week. The winner in each category will be announced at a ceremony in New York City on November 20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-17 04:00:00 UTC ]
More news stories like this |