Facebook is laying down the law on ads this week with a new mission statement that is meant to clarify how it operates in the marketplace.On Monday, an ad policy manifesto attributed to VP of ad product Rob Goldman appeared on the Facebook blog. It also was reposted on Facebook by executives like Chief Operating Officer Sheryl Sandberg. "We're publishing the principles that guide our approach to advertising across Facebook, Instagram, and Messenger," Sandberg wrote. "We want our platforms to be a place where people connect with the businesses they care about in safe and meaningful ways."So what are these ad principles and why is Facebook focused on delivering them at precisely this moment? Well, as with all things public relations, the corporate speak could use some plain translation. Here's what Facebook is trying to say, and why it's saying so now: Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-11-28 00:00:00 UTC ]
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Simon & Schuster UK has landed Bill Bowder's real-life thriller Freezing Order, which has also been at the centre of a flurry of translation deals and secured a six-figure audio deal. Continue reading at The Bookseller
[ The Bookseller | 2020-03-02 17:16:51 UTC ]
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Steven Levy mines the company’s history and talks to its leaders to figure out where things went wrong. Continue reading at The Washington Post
[ The Washington Post | 2020-02-28 13:00:00 UTC ]
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E.J. Koh’s memoir The Magical Language of Others floats stunningly through the abandonment she experienced as a teenager. When she was fifteen, her parents returned home to South Korea for a more lucrative job opportunity, leaving her behind in the United States with her college-going brother. ... Continue reading at Electric Literature
[ Electric Literature | 2020-02-28 12:00:00 UTC ]
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Indie presses are increasingly dominating translated fiction because of the way they find and promote authors, according to an analysis of the longlists for the Booker International Prize and its predecessor. Continue reading at The Bookseller
[ The Bookseller | 2020-02-28 06:05:08 UTC ]
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The director of an Arabic book prize argues that the time has come for more Arabic works to be translated than just the 'Arabian Nights.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-28 05:00:00 UTC ]
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Award-winning Christian titles can often break into the broader market, and publishers are taking notice. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
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Manilla Press has unearthed its “pioneering” zero-waste UK campaign for climate action manifesto The Future We Choose. Continue reading at The Bookseller
[ The Bookseller | 2020-02-25 07:40:21 UTC ]
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Laura McCormack is joining the Booksellers Association (BA) as head of policy and public affairs in a "newly refreshed role", developing policy strategy across trade, government, media and consumer relations. Continue reading at The Bookseller
[ The Bookseller | 2020-02-20 13:28:43 UTC ]
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A stylish set of travel guides with eclectic content is set to find its way into UK travellers’ suitcases after Europa Editions struck a deal with Italian independent publisher Iperborea to translate the title Continue reading at The Bookseller
[ The Bookseller | 2020-02-20 12:35:09 UTC ]
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Publishing Scotland names its latest round of translation grants. And the Frankfurt Book Fair's Literary Agents and Scouts Center is sold out. The post Publishing Scotland Funds 14 Translations; Frankfurt’s LitAg Sells Out appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-02-18 16:30:25 UTC ]
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HQ has signed a "fresh and original" business manifesto for black women by marketing consultant Sophie Williams. Continue reading at The Bookseller
[ The Bookseller | 2020-02-18 13:05:24 UTC ]
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A biography of Caroline Flack by Emily Herbert will be released by John Blake’s new firm Ad Lib Publishing in April, with a share of the profits donated to cyber bullying charities. Continue reading at The Bookseller
[ The Bookseller | 2020-02-16 13:10:53 UTC ]
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When third-party cookies vanish, publishers will need to find alternatives for a host of functions, including user profiling and audience analytics. The post Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-29 05:01:53 UTC ]
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‘Do You Compute?’ investigates how technology went from being written off as science fiction to something we engage with every day. In the years following the end of World War II, computers were just starting to make their way into the public consciousness. The intimidatingly technical devices... Continue reading at Fast Company
[ Fast Company | 2020-01-27 09:00:47 UTC ]
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As the lines between journalism and advertising become increasingly blurred, media companies must be on high alert for potential pitfalls around the failure to properly disclose sponsored content. The proper characterization of content as commercial advertising, and the proper disclosure of... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-09 00:40:34 UTC ]
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
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The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. The post The paltry price paid for Unruly rattles the consolidating ad tech market appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-07 05:00:57 UTC ]
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek
[ AdWeek | 2020-01-06 14:18:42 UTC ]
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News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week
[ Media Week | 2020-01-06 09:49:13 UTC ]
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Twenty books have won English PEN’s flagship translation awards, marking the highest number of awards ever given by the programme. Continue reading at The Bookseller
[ The Bookseller | 2019-12-19 23:56:40 UTC ]
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