Facebook is laying down the law on ads this week with a new mission statement that is meant to clarify how it operates in the marketplace.On Monday, an ad policy manifesto attributed to VP of ad product Rob Goldman appeared on the Facebook blog. It also was reposted on Facebook by executives like Chief Operating Officer Sheryl Sandberg. "We're publishing the principles that guide our approach to advertising across Facebook, Instagram, and Messenger," Sandberg wrote. "We want our platforms to be a place where people connect with the businesses they care about in safe and meaningful ways."So what are these ad principles and why is Facebook focused on delivering them at precisely this moment? Well, as with all things public relations, the corporate speak could use some plain translation. Here's what Facebook is trying to say, and why it's saying so now: Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-11-28 00:00:00 UTC ]
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Three new collections — by D.H. Lawrence, Emmanuel Carrère and Greg Gerke — highlight the power of the form. Continue reading at The Washington Post
[ The Washington Post | 2019-12-19 19:00:00 UTC ]
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The International Association of Scientific, Technical and Medical Publishers (STM) has written to the US Office of Science and Technology Policy expressing its “alarm” at rumours that the Trump administration is considering a “precipitous” move to require all federally funded research to be... Continue reading at The Bookseller
[ The Bookseller | 2019-12-18 20:30:17 UTC ]
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The Sheikh Zayed Book Award’s international outreach and activities in 2019 have resulted in new rights deals for some of its winning titles. The post Sheikh Zayed Book Award’s World Outreach Prompts Seven Translations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-12-18 07:30:21 UTC ]
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Multimedia news publisher Reuters teamed up with the Facebook Journalism Project on an e-learning course aimed at helping newsrooms more easily detect deepfakes and manipulated media. Identifying and Tackling Manipulated Media contains tips on identifying and rejecting manipulated video, images... Continue reading at AdWeek
[ AdWeek | 2019-12-17 19:35:26 UTC ]
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Indie publisher Knights Of is celebrating after its festive inclusive books ad campaign hit 100,000 views. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 03:23:22 UTC ]
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Bloomsbury Continuum has won a five-way bidding war for a “manifesto for modern masculinity” by Book of Man founder Martin Robinson. Continue reading at The Bookseller
[ The Bookseller | 2019-12-15 15:29:43 UTC ]
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Peter Bergen’s tale of the generals who served in Trump’s White House raises critical questions about civil-military relations. Continue reading at The Washington Post
[ The Washington Post | 2019-12-10 22:32:38 UTC ]
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Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-10 17:16:21 UTC ]
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News and Events Michelle Johnson In 2019 WLT continued publishing fiction, poems, interviews, and essays in translation—publishing more than 50 pieces from languages ranging from Albanian to Zoque—along with pieces by translators about their work. In... Continue reading at World Literature Today
[ World Literature Today | 2019-12-10 14:32:34 UTC ]
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Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should not rely on Facebook to play a major role in their business plans or strategies. Yet for most of this year, Facebook has acted as one of the most predictable... Continue reading at Digiday
[ Digiday | 2019-12-10 05:01:35 UTC ]
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India has sent Spanish translations and more than 100 authors to Mexico’s Guadalajara International Book Fair as the show's guest of honor. The post India in Guadalajara: ‘Translation is Part of Our Mental Makeup’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-12-04 09:30:57 UTC ]
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As part of the Sharjah Market Focus at The London Book Fair in March 2020, the British Council have partnered with New Writing North, Kalimat Group and Sharjah World Book Capital to offer an Arabic-English/English-Arabic Translation Workshop in February 2020.This is an opportunity for up to six... Continue reading at British Council global
[ British Council global | 2019-12-02 14:33:00 UTC ]
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The shortlists for the Society of Authors’ 2019 Translation Prizes have been revealed, seeing 35 translated works from nine different languages put into the running for almost £20,000 in prizes. Continue reading at The Bookseller
[ The Bookseller | 2019-12-02 08:11:57 UTC ]
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Profile Books and the Wellcome Collection will publish Elif Shafak’s manifesto offering “a rallying cry for hopefulness”. Continue reading at The Bookseller
[ The Bookseller | 2019-12-02 02:43:46 UTC ]
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While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at Advertising Age
[ Advertising Age | 2019-11-25 15:00:00 UTC ]
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The new Elena Ferrante is just one of the exciting novels in translation coming next year. Lara Feigel talks to the UK editors who are rediscovering classics and finding new audiencesThere are voices that speak to us across oceans and centuries with more intimacy than the people who surround us... Continue reading at The Guardian
[ The Guardian | 2019-11-23 08:00:49 UTC ]
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John Lewis' Christmas advert has come under fire as author and former bookseller Jen Campbell highlighted the similarities between the advert and her children’s book Franklin’s Flying Bookshop (Thames & Hudson). Continue reading at The Bookseller
[ The Bookseller | 2019-11-18 10:24:18 UTC ]
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Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading at AdWeek
[ AdWeek | 2019-11-13 11:00:00 UTC ]
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The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek
[ AdWeek | 2019-11-11 16:49:21 UTC ]
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Amazon Crossing, Amazon’s publishing imprint focused on literary translation, is the most prolific publisher of translated literature in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-08 05:00:00 UTC ]
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