Facebook is laying down the law on ads this week with a new mission statement that is meant to clarify how it operates in the marketplace.On Monday, an ad policy manifesto attributed to VP of ad product Rob Goldman appeared on the Facebook blog. It also was reposted on Facebook by executives like Chief Operating Officer Sheryl Sandberg. "We're publishing the principles that guide our approach to advertising across Facebook, Instagram, and Messenger," Sandberg wrote. "We want our platforms to be a place where people connect with the businesses they care about in safe and meaningful ways."So what are these ad principles and why is Facebook focused on delivering them at precisely this moment? Well, as with all things public relations, the corporate speak could use some plain translation. Here's what Facebook is trying to say, and why it's saying so now: Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-11-28 00:00:00 UTC ]
News tagged with:
#ad principles
#mission statement
#people connect
#meaningful ways
The new campaign for the Portal From Facebook video-calling devices salutes mothers and their efforts during the coronavirus pandemic as Mother's Day approaches. Facebook said the integrated campaign will include a new television spot, digital content (both on- and off-Facebook) and partnerships... Continue reading at AdWeek
[ AdWeek | 2020-04-27 19:15:41 UTC ]
More news stories like this | News stories tagged with:
#day campaign
#coronavirus pandemic
#wide range
#digital content
Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading... Continue reading at Advertising Age
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
More news stories like this | News stories tagged with:
#live broadcast
#current climate
#verizon media
#in-depth discussion
#associate publisher
Among the many degradations magazines have endured during the digital revolution, few are as heartbreaking as the erosion of the magazine design experience. Digital platforms are designed by engineers for engineers. The web browser shows little respect for any standardized flow and sequencing,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-21 13:10:24 UTC ]
More news stories like this | News stories tagged with:
#creative process
#nat geo
#screen sizes
Facing what it called "a significant decline in advertising revenues" as a result of the COVID-19 pandemic, Meredith Corp. says it's implementing sweeping pay cuts across 60% of its approximately 5,000 employees, suspending quarterly dividends and withdrawing the 2020 fiscal outlook it... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-20 17:45:12 UTC ]
More news stories like this | News stories tagged with:
#homes gardens
#magnolia journal
#sweet july
Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age
[ Advertising Age | 2020-04-17 17:36:26 UTC ]
More news stories like this | News stories tagged with:
#bad news
#digital publisher
From Turkey, South Africa, Sweden, China, Germany, Israel, Spain, Brazil, and Argentina, this year's free books from Amazon Crossing arrive amid frontier-defying contagion. The post Amazon Crossing Rolls Out Its 2020 Free World Book Day Translations appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-17 03:09:44 UTC ]
More news stories like this | News stories tagged with:
#south africa
#free books
#world book
The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
More news stories like this | News stories tagged with:
#caption id=
#subscription model
#apple news+
#york magazine
#media industry
Both Google and Facebook have acted surprisingly quickly to remove disinformation related to the COVID-19 virus over the past few weeks, considering their somewhat mixed track record when it comes to removing hoaxes, conspiracy theories, and trolls related to political campaigns. But experts... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-04-09 11:45:11 UTC ]
More news stories like this | News stories tagged with:
#ve learned
#answer questions
#climate change
#normal circumstances
#$185 million
#infinite scroll
#public libraries
The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-03 21:38:18 UTC ]
More news stories like this | News stories tagged with:
#digital content
Interviews Veronica Esposito John Keene is the author of Counternarratives, which received an American Book Award and the Republic of Consciousness Prize. He is also the recipient of a Lannan Literary Award and a MacArthur Fellowship. He is the... Continue reading at World Literature Today
[ World Literature Today | 2020-03-30 15:27:14 UTC ]
More news stories like this | News stories tagged with:
#paying attention
#publishers including
#literary award
#book award
Mining magnate took over page two and three of the Australian for his grand scheme. Plus: News Corp journos forced to take leaveOn Friday the Australian published a double-page advertisement paid for by the mining magnate Clive Palmer, promoting his plan to fund 1m doses of the malaria drug... Continue reading at The Guardian
[ The Guardian | 2020-03-27 01:06:05 UTC ]
More news stories like this | News stories tagged with:
#national broadsheet
#news corp
Penguin Random House UK c.e.o. Tom Weldon says the company is actively seeking ways of helping struggling booksellers during the coronavirus lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-03-26 21:42:26 UTC ]
More news stories like this | News stories tagged with:
#tom weldon
#coronavirus lockdown
#penguin random house
As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age
[ Advertising Age | 2020-03-24 16:45:00 UTC ]
More news stories like this | News stories tagged with:
#maintain delivery
#digital version
#latest issue
#past archives
#paid subscriber
#digital account
#top portion
#account number
#mailing label
#comor chat
#wait times
#increased due
#current situation
#latest information
#loyal readership
As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age
[ Advertising Age | 2020-03-19 18:27:27 UTC ]
More news stories like this | News stories tagged with:
#maintain delivery
#digital version
#latest issue
#past archives
#paid subscriber
#digital account
#top portion
#account number
#mailing label
#comor chat
#wait times
#increased due
#current situation
#latest information
#loyal readership
Macmillan has abandoned its controversial lending policy on e-books for US libraries in the wake of the coronavirus crisis. Continue reading at The Bookseller
[ The Bookseller | 2020-03-18 05:44:27 UTC ]
More news stories like this | News stories tagged with:
#coronavirus crisis
#libraries
#macmillan
#e-book
Self-help books should be helpful, but bestsellers tend to offer humor too. Here are five tips for adding humor to a self-help book. The post 5 Tips for Adding Humor to a Self-Help Book by Amy Fish appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2020-03-17 17:22:33 UTC ]
More news stories like this | News stories tagged with:
#self-help book
The London Book Fair was due to recognise the work of translators yet again, and before its postponement had anointed Katy Derbyshire its second Translator of the Fair. She reveals the highs and lows of the job Continue reading at The Bookseller
[ The Bookseller | 2020-03-13 12:01:15 UTC ]
More news stories like this | News stories tagged with:
#london book fair
We will be maintaining a list of canceled events, impacted book industry functions and policies, and more on this list as a resource for navigating the new coronavirus and its impact on the industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-12 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#canceled events
#book industry
Katy Waldman reviews the writer Rebecca Solnit’s new book, “Recollections of My Nonexistence,” which is Solnit’s first to be billed as a memoir. Continue reading at New Yorker
[ New Yorker | 2020-03-11 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#rebecca solnit
#memoir
“The Invincible” is just one of the books worth reading that’s available in the U.S. for the first time in a proper Polish-to-English translation. Continue reading at The Washington Post
[ The Washington Post | 2020-03-03 15:24:31 UTC ]
More news stories like this |