The publisher’s chief executive on taking his titles on to fresh platforms, the future for a free NME – and why he has been poring over vintage comicsMarcus Rich, the chief executive of Marie Claire publisher Time Inc UK, has been spending a lot of time buried in the company’s vast archives looking through comics. His rummaging isn’t driven by nostalgia, but by a belief that the key to Time Inc’s future could lie at least partly in the past.“Downstairs we have this unbelievable archive of titles, some dating back to the 1800s. I’ve been down there on numerous occasions,” he says, before chuckling and adding: “It’s not a case of going down and sitting in the dark reading comics.” Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-08-16 00:00:00 UTC ]
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New research from the U.K.'s Association of Online Publishers shows that 65 percent of publishers count ad blocking as a serious threat. We asked publishers including Condé Nast and the Economist, how to solve the problem. The answers range from a call for industry standards to moving toward a... Continue reading at Digiday
[ Digiday | 2015-10-02 00:00:00 UTC ]
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Profits from all books marked with the 'Buy Books for Syria' sticker in any of Waterstones' 280 UK locations will be part an initiative to raise one million pounds for Syrian refugees.. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-10-02 00:00:00 UTC ]
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UK rights for Ted Dawe’s divisive award-winning YA novel, Into the River, are still available, Penguin Random House NZ has confirmed, after US and Canadian rights were sold to independent American publisher Polis Books. Polis Books also acquired the rights to Dawe’s earlier novel Thunder Road... Continue reading at The Bookseller
[ The Bookseller | 2015-10-01 00:00:00 UTC ]
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As consumers scatter across an increasingly fractured media landscape, it’s getting harder to attract and keep them, let alone identify them. The post Editor’s Picks: 3 Reasons Why Magazine Marketers and Audience Development Pros Need To Be at the Folio: Show appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-30 00:00:00 UTC ]
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Axel Springer's $343 million purchase of Business Insider set a new bar for digital publishing deals. Snark about BI's editorial content aside, the deal offers a few lessons for digital media: Size matters if you're going to be an advertising play. BI got big fast with clickable content that... Continue reading at Digiday
[ Digiday | 2015-09-30 00:00:00 UTC ]
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Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once... Continue reading at AdWeek
[ AdWeek | 2015-09-30 00:00:00 UTC ]
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Some of the UK’s most famous authors and publishers are donating their earnings from book sales to raise £1m for Syrian refugees. The post UK Authors, Publishers Donate Book Sales to Syrian Refugees appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-30 00:00:00 UTC ]
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German publisher, Axel Springer, agrees to buy a controlling stake in the US news website Business Insider for $343m (£226m). Continue reading at BBC News
[ BBC News | 2015-09-29 00:00:00 UTC ]
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Describe your role My job title is picture book designer but people outside the industry always think that I must illustrate all the books! Unfortunately I’m not that talented (though I do a mean stick man) so I end up describing my job as being an editor for the illustrators. Working in... Continue reading at The Bookseller
[ The Bookseller | 2015-09-26 00:00:00 UTC ]
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The chief executive of ebook subscription service Bookmate has said Oyster was "killed" by publishers who feared the challenge it posed to their existing ebook business models. Following the announcement earlier this week that rival ebook subscription service Oyster is to close next year, Simon... Continue reading at The Bookseller
[ The Bookseller | 2015-09-25 00:00:00 UTC ]
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Vintages by Harlequin includes three wine varietals—chardonnay, cabernet sauvignon, and a red wine blend—and is available to U.S. customers on Amazon for $14.95 per bottle. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-24 00:00:00 UTC ]
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Every digital publisher is finding it harder to make an advertising buck online. Of note is Legacy.com, which as the leading obituary site has shot life into its business by growing its focus on e-commerce around flowers and charity giving. Today, commerce brings in as much revenue as... Continue reading at Digiday
[ Digiday | 2015-09-24 00:00:00 UTC ]
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Gen Z may have missed “Pottermania” at its peak, but J.K. Rowling and her “Potterheads” are making sure they do their bit to keep the magic of Harry Potter alive. Yesterday saw the new Pottermore -- Rowling’s digital entertainment, news and e-commerce company devoted to the Harry Potter books... Continue reading at Digiday
[ Digiday | 2015-09-23 00:00:00 UTC ]
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German publishing giant Axel Springer is closing in on a deal to buy Business Insider, in a deal that would value the Web publisher at around $560 million. Sources familiar with the two companies think a transaction could close w ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-22 00:00:00 UTC ]
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Publisher Chicken House is asking teenagers to upload videos onto YouTube about the books they would like to persuade other people to read to win the chance to be a judge on the 2016 Times/Chicken House Children’s Fiction Competition Entrants must be aged between 14 and 18 and can apply to take... Continue reading at The Bookseller
[ The Bookseller | 2015-09-22 00:00:00 UTC ]
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This most fundamental of principles is under attack – from over-zealous law making, online witch hunts, and a profit-driven media offensive on the BBCIn our troubled and insecure environment, Britain has accumulated laws which curtail freedom of expression – in the name of national security and... Continue reading at The Guardian
[ The Guardian | 2015-09-21 00:00:00 UTC ]
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Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. This... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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In January, Jack Griffin, the chief executive of Tribune Publishing Company, took his senior management team to visit The Los Angeles Times, the jewel in his company’s portfolio of newspapers. At a reception at the newspaper, an ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-21 00:00:00 UTC ]
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German publisher Axel Springer (SPRGn.DE) may want to increase its current 7 percent stake in U.S. news website Business Insider, German Manager Magazin reported on Thursday. Citing unnamed financial sources, the magazine said the publisher of ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-18 00:00:00 UTC ]
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Publishers are jumping into events as a way to generate a new source of revenue as traditional advertising becomes harder to come by. But inevitably, as more players pile into this space, it becomes harder to stand out. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-15 00:00:00 UTC ]
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#traditional advertising