Their Print Ad Revenue Is Growing. Want to Know Why?

By Amy Feinstein With the publishing industry changing on what seems like a daily basis, how is it that some publications are actually finding ways to increase their print advertising revenue in the past two years? Publishing Executive went behind the scenes with... Continue reading at 'Publishing Executive'

[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
News tagged with: #daily basis #finding ways #publishing executive

Other Publishing stories related to: 'Their Print Ad Revenue Is Growing. Want to Know Why?'

How One Publisher Handles Native Ads in Print

Mental Floss incorporates a Toyota-sponsored takeover into its December issue, boosts revenue over a standard issue by almost 40 percent. The post How One Publisher Handles Native Ads in Print appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-12-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print appeared #december issue

The Growing Importance Of Ad Viewability

Video is increasingly becoming part of the stock-in-trade for traditional publishers like The New York Times. Now, pure plays in the new media industry, including BuzzFeed, Vice Media and Huffington Post, are, as The Wall Street Journa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing importance #ad viewability #media industry #including buzzfeed #vice media #huffington post

Magazines Create 'Industry-Wide' Guarantee of Print Ads' Results

The magazine industry, which has been increasingly emphasizing its digital reach, is making a new play to backstop advertising in its print editions, forging an "industry-wide" guarantee that ad pages will achieve sales results for marketers. If those results don't materialize, qualifying... Continue reading at Advertising Age

[ Advertising Age | 2015-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine industry #print editions #ad pages #magazine media #conde nast

Why the Video Network StyleHaul Hired a Veteran Print Executive as Its Revenue Chief

A longtime print magazine sales executive may not be the obvious choice to run ad sales for a digital video network aimed at millennial women. But that's the choice StyleHaul has made with the appointment of former Meredith exec Dick Porter as its cheif revenue officer. He fills a position... Continue reading at Advertising Age

[ Advertising Age | 2015-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print magazines #long history

As summer dwindles, print revenues enter a long, cool autumn

One sobering new study suggests print revenues will outgross digital for many years to come – even as newsprint sales steadily declineTwo expert reports – one taking the long view, the other dripping blood on the carpet – define the problems newspapers face as summer fades. The long view comes... Continue reading at The Guardian

[ The Guardian | 2015-08-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media world #tony hall #make plans #digital consumption

Ad Blocking is Eating Up More than $20 Billion in Global Revenues

It's a big problem for the magazine industry and it doesn't show signs of slowing down. The post Ad Blocking is Eating Up More than $20 Billion in Global Revenues appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad blocking #global revenues #big problem #magazine industry #show signs

Johnston Press claims trading up despite slump in ad revenue

Local newspaper publisher reports operating profits down 4.3% to £27m in first half to 3 July, but digital audience grows by more than 20%Johnston Press has said it has seen an improvement in trading since issuing a warning to investors that sent its shares tumbling last month, although ad... Continue reading at The Guardian

[ The Guardian | 2015-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #7% year #profit warning #ad revenue

Digital Nears a Third of New York Times Ad Revenue

The New York Times Co. posted second-quarter profit that topped analysts' estimates after the publisher cut expenses faster than revenue declined.Earnings excluding some items were 13 cents a share, the New York-based company said in a statement. That compares with the 11-cent average of... Continue reading at Advertising Age

[ Advertising Age | 2015-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fell short

For the Publishing Industry in 2020, Print Will Still Dominate Revenues

Ovum’s new Digital Consumer Publishing Forecast is published tomorrow.  It takes a five year view at how this sector will change. Ahead of publication, Ovum analyst Charlotte Miller gives TheMediaBriefing an exclusive look at some of t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #published tomorrow

Facebook To Start Sharing Ad Revenue With Video Partners

The tech giant is targeting YouTube's clients with a new ad revenue sharing program for video publishers.Facebook has just made another change to its burgeoning video advertising business. Effective today, Facebook is testing out sharing video ad revenue with video partners. The move is similar... Continue reading at Fast Company

[ Fast Company | 2015-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tech giant #video publishers #effective today

Helping Small Newsrooms With Tutorials for Growing Revenues

I started the year with a problem: small news organizations don’t have enough time to keep their digital publishing and ad sales practices up to date. This is how I started to develop a solution.    At the end of January 2015, I b ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing

Ads, airline seats, and higher revenue: yield optimization at work

Just as it has for airlines, yield management -- controlling inventory availability in a way that affects prices and maximizes revenue -- will significantly improve revenue for online publishers. A unified yield management platform will give publishers a unified marketplace in which all buyers... Continue reading at Digiday

[ Digiday | 2015-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #give publishers #higher revenue #sponsor content

A Fifth of Time Inc.'s Ad Revenue Now Comes From Digital

Time Inc., the nation's largest magazine publisher, now generates 20% of its ad revenue through digital sales, the company said today.The company sold $73 million worth of digital ads in the first quarter, up 1% over the quarter a year earlier, Time Inc. executives told Wall Street investors as... Continue reading at Advertising Age

[ Advertising Age | 2015-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad revenue #year earlier #money magazines #mexican magazines #print publisher #executive team #earnings call

Columbus Dispatch Captures Audience Information, Ad Revenue

The Holy Grail in the publishing world is to harness our ability to maintain a direct relationship with our customers when using various third-party data providers and applications.   Publishers such as us – The Columbus Dispatch & ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad revenue #holy grail #publishing world #direct relationship

Instagram's New Carousel Ads Are Like Print Magazine Spreads With Links

If Facebook is looking to steal TV ad dollars with its autoplay video ads, then its photo-sharing service Instagram has its sights set on print magazine money with a new ad format.Instagram has created a slideshow-like ad format that lets advertisers include multiple photos in an ad and a link... Continue reading at Advertising Age

[ Advertising Age | 2015-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad format #people wanted #sights set #global head

Publishers Watch Closely as Adoption of Ad Blocking Tech Grows

Ad blocking technology presents a growing threat to digital publishers and ad-tech companies -- and they're starting to pay close attention.Ad blocking technology removes ads from the internet via a browser extension. There are a number of such extensions -- the two most notable being Adblock... Continue reading at Advertising Age

[ Advertising Age | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #browser extension #digital publishers

Well, This Is Different -- Time Inc. Now Selling Print Ads Programmatically

Machines are now selling some print ads at Time Inc.The nation's largest magazine publisher -- owner of People, Time, Sports Illustrated and InStyle -- is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a... Continue reading at Advertising Age

[ Advertising Age | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print ads #sports illustrated #buy ads #media agency #buying ads #entertainment weekly

News Corp. Touts Print Ads, But Books, Real Estate Are Real Winners

News Corp. continues to tout the strength of its legacy newspaper business even though most of the company's growth now stems from expansions in the real estate and book publishing markets. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real estate

News Corp newspaper revenue falls 6% as ads and subscribers go online

Newspaper revenue in the UK, the US and Australia is down despite a rise in the company’s overall revenue thanks to book publishing and real estate divisionsDeclining sales, advertising and subscriptions hurt revenues at Rupert Murdoch’s newspaper business in the final quarter of last year, News... Continue reading at The Guardian

[ The Guardian | 2015-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing #rupert murdoch #newspaper business #final quarter #media tycoon

Facebook's Mobile Revenue Climbs to $2.5 Billion as Ad Prices Soar

Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to boost revenue even as it sells fewer ads.The ability to raise prices has rocketed Facebook's overall revenue to $3.85 billion in the most recent quarter. In... Continue reading at Advertising Age

[ Advertising Age | 2015-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #raise prices #recent quarter #year earlier #make money