LinkedIn’s latest eBook illuminates what thought leadership is and why your company needs a solid strategy in place. Among the crucial topics it covers is the difference between the three main types of thought leadership. It also offers real-world examples of companies that are building authority with LinkedIn content. In addition, it contains advice from industry leaders on how to illuminate your thought leadership strategy and a step by step checklist of how to achieve thought leadership success. Sponsor content by LinkedIn. The post The perfect mix: How to find the right thought leadership models for your company appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-08-07 00:00:00 UTC ]
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Emma Finnigan, previously William Heinemann and Windmill publicity director at Penguin Random House, has launched her own PR agency: Emma Finnigan PR. Continue reading at The Bookseller
[ The Bookseller | 2016-09-27 00:00:00 UTC ]
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It doesn't matter if you've got the biggest or best shop in the world if you can't connect people to the things that they want. It's an issue that Google is hoping to address in its electronic bookstore with the launch of Discover, a new way to show... Continue reading at Engadget
[ Engadget | 2016-09-19 00:00:00 UTC ]
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Facebook Audience Network is growing by rejecting many of the beliefs held sacred by the ad tech world: It doesn't rely on cookies, it doesn't run real-time bidding, and it doesn't serve desktop display ads. As fast growing as it is, FAN is taking ad control away from publishers and advertisers... Continue reading at Digiday
[ Digiday | 2016-09-15 00:00:00 UTC ]
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With an expanded roster of brands, David Barber hired to lead newspaper relations group. The post Harris Magazines Find New Life as Athlon Newspaper Offerings appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-14 00:00:00 UTC ]
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Seventeen years ago, The Blair Witch Project revolutionized movie marketing by turning an indie horror film into a blockbuster with a low-budget viral campaign. Now, just ahead of the third installment of the franchise on Sept. 16, Lionsgate wants to conjure some of the same promotional magic... Continue reading at AdWeek
[ AdWeek | 2016-09-12 00:00:00 UTC ]
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Earlier this year, Facebook's referral traffic to publishers dropped, and those who'd invested heavily in Instant Articles were hardest hit. Some U.K. publishers have naturally been very cautious over how much they commit to it, and are still unsure the trade-offs of publishing directly to... Continue reading at Digiday
[ Digiday | 2016-09-12 00:00:00 UTC ]
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Girl band Little Mix is releasing a new "behind-the-scenes" autobiography with Penguin this autumn. Continue reading at The Bookseller
[ The Bookseller | 2016-09-09 00:00:00 UTC ]
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The angst was palpable at Digital Media Strategies 2016, an annual industry conference held on Wednesday and Thursday at a hotel in Times Square.While there are myriad challenges facing the media companies of today, combatting the power and market share of the social media giants -- often called... Continue reading at Advertising Age
[ Advertising Age | 2016-09-09 00:00:00 UTC ]
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Nathan Hull has joined Dutch ebook platform Elly’s Choice as chief commercial and content officer. Continue reading at The Bookseller
[ The Bookseller | 2016-09-06 00:00:00 UTC ]
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Renowned English language bookshop Shakespeare and Company, situated on Paris's Left Bank, is marking its 65th anniversary by publishing an illustrated history of the shop. Continue reading at The Bookseller
[ The Bookseller | 2016-08-31 00:00:00 UTC ]
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West Hollywood firm Engage:BDR Inc. uses its technology to place ads in front of half a billion people each month. But none of those ads appear on websites it owns. Though that's common for ad technology companies, Engage Chief Executive Ted Dhanik no longer sees that as a viable strategy. On... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-08-30 00:00:00 UTC ]
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Martha Stewart is a busy person. When Ad Age spoke with her by phone Monday, she was in Chicago to tape a segment on Steve Harvey's talk show, pegged to her new book about vegetables.Ms. Stewart is the founder of Martha Stewart Living Omnimedia, which publishes brands like Martha Stewart Living... Continue reading at Advertising Age
[ Advertising Age | 2016-08-30 00:00:00 UTC ]
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NationalBuilder, a software company whose products are popular with political organizations, is starting a publishing business with a focus on stories about "people doing really remarkable things." Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Heavy readers switching to use ebook subscription services would have a "huge impact" on the revenue of book publishers, c.e.o of Penguin Random House (PRH) US Markus Dohle has warned. Continue reading at The Bookseller
[ The Bookseller | 2016-08-26 00:00:00 UTC ]
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The European Commission has been criticised by the US Treasury Department over its investigations into American companies' alleged tax avoidance, it has been reported. Continue reading at The Bookseller
[ The Bookseller | 2016-08-26 00:00:00 UTC ]
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Devotionals—short readings intended to strengthen readers' faith—have grown increasingly important to Christian publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Google is popping off against one of the most annoying practices among digital publishers: interstitial messages that obscure the content consumers seek via mobile search.Deeming most interstitials "intrusive," the world's largest search engine said Tuesday that publishers displaying... Continue reading at Advertising Age
[ Advertising Age | 2016-08-24 00:00:00 UTC ]
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Academic publisher John Wiley & Sons has acquired Silicon Valley-based publishing software company Atypon in a $120m (£91.5m) cash deal. Continue reading at The Bookseller
[ The Bookseller | 2016-08-20 00:00:00 UTC ]
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Entertainment technology developer Neoglyphic Entertaiment has launched a platform that uses data science, gaming and VR technology to create multimedia experiences around traditional novels. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-12 00:00:00 UTC ]
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Academic discovers dramatically altered stretches of narrative while researching a paper on David Mitchell’s bestselling novelDavid Mitchell’s Cloud Atlas is a popular choice for book groups around the world. But it turns out that American readers may be enjoying a rather different experience to... Continue reading at The Guardian
[ The Guardian | 2016-08-10 00:00:00 UTC ]
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